Last week Dice.com bought another niche job board, this time picking up UK based Oilcareers.com. The press release actually mentions the sales of Oilcareers.com which I thought was very interesting and indicative of their strategy in the job board industry.
Dice Holdings, Inc. is purchasing OilCareers from the Daily Mail and General Trust PLC (LON: DMGT) for $26 million in cash. OilCareers had trailing 12 months revenues of approximately $8 million, with the majority generated in the United Kingdom.
Its an example of how big some niches sites can grow to. Obviously careers in oil are a hot job market, so it says a lot about Dice’s recent strategy. They bought Rigzone.com a few years back which was U.S. based. And they have purchased other healthcare and technology sites in the past to build a portfolio of niche sites in hot job markets. I like their strategy. They realize how valuable a good niche site can be.
Oilcareers.com is very much a job board but it does have a community section and some training materials. It has a LOT of content. So be sure to create lots of content for your job board. You need more than just jobs!