Job titles need a makeover. If a job description is an ad for a job…..if its supposed to sell you on working for that company why dont they grab you?
Because they’re not headlines. Headlines are written so they grab your attention. Which is why job titles need to follow suit.
Take a look at how CoolWorks lets employers post jobs. They let the company write a headline and that headline is the primary link for the job. In my opinion this is a better way to “sell” a job to a job seeker. I wish more job boards and ATS vendors would get more marketing oriented when it comes to enagaging the job seeker like this.