I have a job board client with a problem. They have a number of employers which they scrape and send the job seeker back to their ATS to apply. In the process the employer only sees the number of clicks that were sent along with the phrase ‘Anonymous’ in their dashboard.
The problem is that these employers have a hard time understanding the value of these ‘redirects‘.
So my idea is to capture a simple piece of information BEFORE they click to apply. Tale a look at the proposed solution.
I want to capture the job seeker email address and also provide that to the employer to give them SOMETHING to prove an actual person clicked with the intent of applying. I would prevent the redirect from happening until they fill in the email field.
It remains to be seen if this is a good idea. The downside to the idea at this point is two-fold;
- They may enter a fake email.
- They may not click at all
So I am asking my readers for a little feedback. Do you think its a good idea? How else might you approach the problem?
Leave a comment if you have something to say.
UPDATE: the following Madgex sites have an external redirect data capture form implemented:
If you click ‘Apply’ on a few jobs, you should come across one which will redirect you and before that happens you will be presented with the form. There are a few variations to each implementation but the technology is largely the same for each site.
1 thought on “The Redirect Conundrum”
This is a great idea Chris, and one which Madgex has implemented as part of the ongoing roadmap for our job board platform.
For one of our leading brands, this increased their “soft” registrations (i.e. just capturing their email address) by 87% and “hard” registrations (i.e. the candidate creates a full account on the site) by 38%.
The result is that they had a bigger pool of candidates to re-market to (who would have otherwise not been captured), driving additional engagement that keeps employers spending money with them.
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