So, I want to have a local job board. I live San Diego, CA and I want to focus on a specific City within the county which is Chula Vista, it’s a growing city. It’s about 15 minutes away from Mexico border, Chula Vista was one of the cities that pitched a proposal for Amazon’s new HQ, there’s been also talk about FB and Google establishing satellites offices here as well. So as you can see there are some great things happening here. So I own two domain names the first one is ChulaVistahires.com and careersforlocals.com and I don’t know which one two use? As I mentioned I want to focus on Chula Vista the city first but my end goal would be to focus on all of San Diego w/careerforlocals.com? So should I do two job boards? Start with ChulaVista gain experience and then establish big one? but then I would lose all that traffic from chulavistahires or my last thought was to use careersforlocals and add a sub name like ChulaVista edition…something like that???
And I answer;
If your end goal is the entire san diego area than I would suggest the careersforlocals.com which would allow you to expand anywhere over time without limiting your location reach. Another option may be to buy something like sandiegocountyjobs.com / sandiegocountyhires.com which has a more regional focus. A bigger regional site also has bigger upside since you have more employers to tap into. If it were me I’d probably go with the San Diego county name. But if you choose to start small you can always start with Chula Vista and redirect the domain to another when the time comes.
For inspiration I suggest checking out a site like Fort Bend Jobs out of Texas and RecruitmentQueen out of the Philadelphia area. Both are small local sites but have two different types of domains. Whatever you do just make sure its a dot com.