When setting up your job board there are certain things that need to be on the homepage to make it user friendly and optimized for clicks and sales. This post for members only will detail some of those items.
A large “Post a Job” button. Every homepage needs a large clear callout that has in big lettering a call to action to post a job. You don’t want to make recruiters have to hunt for the link to post. Display it so they can’t miss it!
Job seekers too. You can see they need a call to action as well from the picture above.
A great Hero image. The best job board software platforms have a great cover/hero image that showcases the niche they are in. The one above for my site Jobmote.com is of a guy in a hammock working on laptop. The site is for remote workers. I found it on ShutterStock. Find and buy yourself images that represent your niche well.
Fresh content. This could be in the form of blog posts or latest jobs but its important to show that your site is alive and well. You can do this with fresh content that changes weekly.
Link to the pricing page. Be sure to have a prominent link to your pricing page also. And don’t require people to login to see pricing! Thats a big no-no.
Testimonials. If you have testimonials from seekers or employers highlight those prominently to add credibility to your site.
Site age: Use this only if your site is well established. Create a badge showing your site has been around since…age equals credibility.
I would suggest that 25% of your total homepage space should be dedicated to employer call outs. Multiple elements to “Post a Job” are key.
