Starting a job board today? Keep in mind that there are several reason why it won’t succeed. I have seen these reasons time and time again over my 20 year job board career.
My goal in this post is to give you more insight into what to watch out for as you go down the job board path.
This one is probably the easiest to get right but I still some some job boards launch with a horrible design with no attention to detail and a poor user experience. Bad logos, odd looking graphics, poor navigation all contribute to bad design. More importantly bad design lowers the trust factor for potential users. If it looks amateurish, it will fail.
Do yourself a favor if you want to start a job board. Get really good at omni-channel marketing. You need to learn how to drive traffic, build an audience and convert visitors into people who apply or post jobs. Without a marketing plan you are doomed to fail. Its easy to start a job board, the real challenge is keeping it going.
THE WRONG NICHE
Be sure to pick the right niche. Trying to enter an industry with 10+ job boards already entrenched? Good luck with that. The key to a good niche board is finding an industry that is underserved. That will give you a better shot at success.
A SHORT TIME HORIZON
With any internet business you need to have a long time horizon. Short term thinking will get you nowhere. You’ve got to build a foundation before you can build the house. Give your job board at least 1 year to prove there is a product-market fit.