I noticed a press release from the Acorns app today that points to the importance of expanding your job seeker audience..
Acorns, the top saving and investing app is trying to help Americans save and invest for the future, announced the launch of Acorns Job Finder. Acorns is connecting customers with new career opportunities, helping them earn more money, so that they can save and invest more, all from one app.
According to the release, the jobs will come from Ziprecruiter.
Within a few taps, Acorns customers at every tier can find millions of full-time, part-time, and remote job opportunities, set job alerts, and explore custom career development content to support their financial wellness at no additional cost. By introducing Job Finder to its financial wellness system, Acorns is looking after the financial best interests of the up-and-coming and removing a main barrier to its customers achieving their money goals.
This is a win-win for both Acorns and Zip. It is a clever way for Zip to spread their jobs online and gain exposure to a whole new audience of candidates.
As it gets harder to attract job seekers to your platform, partnerships like this are a no brainer to build audience. When I ran my local job sites I partnered with some other local business news sites to power their job section in exchange for promoting their content. I was happy to do so, as it costs nothing to form this kind of marketing partnership.