Saw this news from job board iHire last week, the are launching a job seeker podcast.
iHire recently announced they are now publishing a podcast called “Find Your Niche: A Career Podcast“. It will be a bi-weekly show that explores the journey of various job seekers form all walks of life.
Each 25-minute episode of “Find Your Niche” features an interview with a guest from a different industry who has successfully identified and pursued their career calling. In addition to entertaining anecdotes and lively conversations, listeners receive expert insights into trending career topics and tips for making actionable changes in their own professional lives.
“Today’s job seekers want to find work that gives them a sense of purpose – not just a paycheck,” said Cole. “‘Find Your Niche’ is designed to guide candidates toward the right career path, whether they’re just entering the job market and are unsure where to begin, are considering a career change, or have recently left a role during the Great Resignation in search of their uniquely perfect fit.”
In my opinion every job board business could use a podcast as part of its marketing efforts. I asked Mac Prichard from Macslist a local job board for the pacific northwest, how their podcast has helped them grow.
You can do an audio or video podcast. Spotify and Apple are the two biggest channels for audio ones. If you do it on video just use Youtube as your main upload channel. For hosting I use Libsyn to host my audio shows. For another perspective I asked Mac Prichard from Macs List to give me his advice on job board pods.
How has your podcast helped Mac’s List grow?
Our weekly career advice podcast, Find Your Dream Job, has helped Mac’s List grow in three ways. First, interviewing a different recognized expert every week has added to our credibility and authority among job seekers and human resources leaders. Second, many of our guests are clients or prospects, so the show has helped us strengthen and build relationships with employers. Finally, the podcast has built its own audience (it has been downloaded 2.7 million times and ranks nationally on the Apple Careers chart) and it also drives traffic to the Mac’s List website.
What tips would you give other job boards on starting one?
Be clear about the goals for your show, commit to a consistent production schedule, and put systems in place to measure your progress. And know from the start that podcasting is a long game. You won’t see results overnight, but with focus and time a good podcast will increase your authority, keep and attract customers, and grow your audience.
In short, yes your job board needs a podcast. It’s a free channel that you own to promote your brand. Part of being a job board requires content creation and a podcast is an excellent channel for that. Just do it.