DPG Media is launching Aimwel, its new software-as-a-service company. Fully owned by DPG Media, Aimwel is the publisher’s first international B2B SaaS company built for job boards.
Aimwel’s new marketplace advertising technology platform fully automates marketing campaigns for the recruitment and staffing industry
At the moment they have job board users active IN NL, UK and DE, but initial talks are taking place with US players. “Geography is not a limiting factor” they tell me. Below is some information from their press release. Job boards that can offer programmatic as a service is a good product to offer employers.
Addressing needs of recruiters and jobseekers amid Great Resignation
With staff shortages at an all-time high amid the Great Resignation, the needs of both the recruitment industry and talent have changed drastically. There are fewer active jobseekers and applications for a high volume of vacancies.
“Job boards need support in delivering the expected results for recruiters, and that’s where we come in. The 2.5 billion USD recruitment advertising technology market is booming”, says Lauri Koop, CEO of Aimwel, a DPG Media company. “With employees in high demand and more types of media channels grabbing their attention, we have found the perfect product-market fit to attract active and passive jobseekers alike.”
Fully automated cross-media lead generation in a cookieless world
As we move towards a cookieless world, there is an increasing need for fully automated cross-media lead generation and high-quality campaigns based on reliable anonymised data.
Successful integrations with leading job boards in The Netherlands, UK and Germany such as Nationale Vacaturebank, Intermediair, Reed.co.uk, etc. have resulted in improved marketing campaign efficiency and performance.
Aimwel’s SaaS technology enables optimal cross-media partnerships and a stronger performance, generating more applications per job posting at a lower cost.
“Industry knowledge, efficiency and transparency are what defines DPG Media’s Aimwel. We get to maintain a direct dialogue with our existing clients, while Aimwel brings a technological added value that impacts the overall performance and the client’s budget management“, says Harley van Swaay, Head of Programmatic Agency Relations EMEA at Talent.com.
Patent-pending AI technology fully developed by publisher
As an industry first, Aimwel is the first job board advertising technology platform fully developed by a publisher. Standing on the shoulders of publishing powerhouse DPG Media, Aimwel has the know-how to create campaigns that integrate well on niche sites, display and social media.
Aimwel’s data-driven AI lets users run and optimise fully automated campaigns with the right media mix at category level and, importantly, also for individual job postings. Manual adjustments are no longer needed. Job boards, classifieds companies, publishers and advertisers are able to attract jobseekers in the right places with quality campaigns that appeal to them.