Well with advertising spending on the downturn Google may be changing its mind on letting you sponsor jobs inside the Google for Jobs interface. Hat tip to Tom Chevalier from Appcast who first spotted this on mobile.
Google for Jobs launched almost 6 years ago and at the time many thought they would jump right into sponsored jobs. But that would have meant building an entirely new ad interface which I didn’t think made sense for them. Google doesn’t build special ad platforms for any industry.
So what’s changed now?
Advertising spend trends.
Its down across the board on social media platforms so I think Google is looking for new revenue sources and jobs could be one of those.
I tried to find more examples of sponsored jobs but my guess is that they are just beta testing them with a few companies like Ziprecruiter to figure it out. IF they do officially launch something, it could be a game changer for both employers and job boards who want more traffic.
And it should also be a warning to Indeed. With another viable option for buying job clicks their influence will start to wane. More competition equals less revenue for the world’s number one job site.
NOTE: The G4J interface is a bit crowded at this point so injecting sponsored ad slots will further reduce its usability. Will be interesting to see how they implement it without further complicating the user experience.