A reader asks;
Will a YouTube channel for my job board help to increase engagement with employers and jobseekers?
Personally, I know I want to be putting some kind of video/podcast type media out there, as I’m sure it’ll drive traffic, sales and applications, just not sure which route to go down.Andy
The short answer is YES, as long as you can dedicate the time to do it right.
Benefits of Having a YouTube Channel
Having a Youtube channel for your job board can give you several advantages and provides an effective way to reach out to potential customers and seekers.
Youtube allows businesses to showcase their products or services in an interactive and visual way. Videos on youtube can also be optimized to rank higher in search engines so that more people can find them.
Additionally, videos are a great way to engage with viewers by making them feel like part of the conversation, which helps build brand loyalty and trust. For example, interviewing one of your clients as an added value by highlighting their hiring plans. Just record it on zoom and publish to your channel then tag them on social media.
Youtube also offers internet businesses opportunities for organic growth as it has a huge user base that is constantly growing. This gives companies access to a larger pool of customers who may eventually become loyal fans of the brand. By creating quality content, businesses can generate leads, increase brand awareness, and build trust with their customers.
Finally, Youtube is a great platform to measure customer engagement as it allows businesses to track comments, views, likes, and shares. This helps companies better understand what content resonates with their target audience so they can tailor their marketing strategies accordingly.
But you’ll need to dedicate time ad effort into any marketing channel like this. If you keep at it in the long run it can even make you money. You’ll just need to gain 1,000 subscribers and at least 4,000 hours of watch time in order to monetize your channel. So eventually it can become a revenue source if you stick with it.
Become a news resource for whatever niche you serve. Or focus on career advice. Or both.Chris Russell
In summary, Youtube offers many benefits to businesses and provides an effective way to reach out to potential customers. Through Youtube, businesses can showcase their products or services in an interactive and visual way; optimize videos for higher search engine rank; engage with viewers; access a larger pool of customers; generate leads; increase brand awareness; and measure customer engagement. All these advantages make Youtube a powerful tool that can help any business grow.
If you’re looking to jumpstart a YouTube channel for your site, there are several steps you’ll need to take.
Here’s some quick tips on how to get started with creating and launching your own YouTube channel:
1. Establish your brand identity. Before starting any new project, it’s important to have a clear understanding of what your brand stands for and how you want to present it. Think about the look and feel of your channel, its tone, and the types of content that it will feature. This should be cohesive with any other social media or branding that you have established elsewhere. Use the same colors and logo that you have on your job board to maintain a consistent brand.
2. Create engaging video content. A successful YouTube channel requires quality videos that draw viewers in and keep them coming back for more. Think about what type of content will best reflect your brand, then brainstorm ideas on topics and create a production plan to ensure consistent releases. I’d suggest partnering with a career coach for example to empower your seeker audience with good career advice.
3. Optimize your videos. To get the most out of each video, it’s important to optimize them properly. This includes adding an engaging title, description, tags, and keywords. It’s also beneficial to include closed captions for accessibility and subtitles in languages other than English to reach a wider audience. Google how to optimize a Youtube video, lots of good info online.
4. Promote your videos. Once you have posted a video on YouTube, it’s time to start promoting it. Share it on your website, other social media platforms, and even in emails to your customers. You can also use paid advertising campaigns to reach a larger audience.
Over time your channel will grow. Remember that Youtube is basically the 2nd biggest search engine next to Google itself. And done correctly, your job board stands to gain a lot both in traffic and brand awareness.