Software provider JobBoardly just pushed out a great SEO hack that I love. They maintain an expired job as a page to get more traffic while telling the viewer that is had expired. This should result in more traffic to your site. I think all job board software vendors would do well to mimic this feature.
They announced it in an email;
This week, after hearing community feedback, we made a change to how expired job listings are handled on the platform. Instead of expired job listings being taken down and 404ing, they are now updated to show the job is expired for one month, after which it is then moved to 410.
The benefits of this change are that it allows the page to retain the traffic from the listing while informing job seekers that the job listing is now expired, instead of just seeing a 404’d page. Moving the expired job listings to 410 also has SEO benefits over just 404ing the job listings.
This change is now live for all job boards, and you can see this feature in action by visiting expired job listings once they have expired to see their updated status.
