If you’re running a niche job board, you are likely sitting on a goldmine of content that you’re underutilizing: your RSS job feed.
Most job board owners focus solely on SEO or paid traffic, but there is a simpler, more powerful way to build an audience. By leveraging your RSS feed, you can transform every new job listing into a LinkedIn post—without ever lifting a finger.
The Strategy: Hands-Off Distribution
The goal is to move away from manual posting. Instead, you create a “loop” where your board does the work for you. Every time a company posts a role on your site, it triggers a social media announcement.
The setup is simple and repeatable. Using an automation tool like DLVRIT or Zapier, you can build a workflow in minutes:
- The Trigger: The automation monitors your job board’s RSS feed for new items.
- The Action: Each new job triggers a formatted LinkedIn post.
- The Link: The post includes a direct link back to the job application page on your site.
- The Control: You decide the frequency—whether it’s every time a job goes live, or a “daily digest” of top roles.
Real-World Results
This isn’t just a theoretical productivity hack; it’s a proven growth engine. Using this exact automation you can gain followers and clicks.
- The system requires zero daily maintenance once the initial “no-code” scenario is built. Set it and forget it!
Why LinkedIn is the Perfect Partner for Job Boards
You don’t need to reinvent the wheel with your content strategy. People log onto LinkedIn specifically to:
- Find their next career move.
- Explore new opportunities in their industry.
- Follow niche pages that curate high-quality roles.
If you already have jobs flowing into your site, you have the exact “product” that LinkedIn users are looking for. Automation simply bridges the gap between your database and their feed. Being discoverable in the LinkedIn feed is imperative for free traffic.
The Bottom Line
Stop over-engineering your social media strategy. If you want more traffic and a larger following, stop posting manually and let your RSS feed do the heavy lifting. It’s the simplest way to turn your existing data into a growing brand. This also works for blog RSS feeds too if you want to promote your content.
