Job boards are in the apply business. Your job, so to speak, is to drive applies to your paying customers. Without that activity you won’t be in business for long. The standard for how a page handles the apply button has changed. No longer is just having the button on the bottom acceptable. Now you…
Category: Commentary
BankTalentHQ: the Interview
Most associations do a poor job at running and marketing their job boards. And that is not surprising to me since most of them have no knowledge of internet marketing techniques. But BankTalentHQ.com, a niche banking job board is the opposite. They push out blog and podcasts on a regular basis and just celebrated their…
How to buy and setup a premium jobs domain
Member Only Content. On a recent podcast job board owner and domainer Peter Askew, talked about how to set up a job board on a premium job domain. A premium domain is something like cooljobs.com which he started in March 2020. A two domain that combines a niche + the word ‘jobs’ is what I…
How TradeHounds Got Traction
On my podcast ” Rec Tech” I had the opportunity to interview one of the cofounders of Trade Hounds a job market and community for construction workers. They are an app focused platform with profiles and jobs. He told me one of the best things they ever did for marketing was through sending members stickers…
Reader Q&A: Buy vs Build
Q – “I am extremely torn in knowing if a white label jobboard is value for money or if designing your own jobboard is the answer. I know you have paid advertisers on your site, but just wondered if you could create or have a video about if white labels are actually best. I’m torn…
Reader Q&A: WordPress & Backfill
A reader wrote in to ask; I’m a regular reader of your Job Board Secrets newsletter. I’ve recently noticed on the WP Job Manager blog that they are suspending support for Indeed and ZipRecruiter publisher API programs. It would be interesting to read your thoughts in the newsletter about why it happened, and what it means for small/new…
The Construction Jobs Niche
Some niches are better than others to go into if you are launching a job board. There are a variety of ways to analyze that such as the growth of jobs in the niche and the amount of other competitors serving that space. TradeHounds a company out of Boston is taking on the construction niche….
Why You Should Soft Launch
One mistake I see new job board owners make is launching their site too quickly before its ready for prime time viewing. That’s why I recombined doing a soft launch, particularly if you have a custom built job board. You’ll want to get any bugs/kinks ironed out before telling the world. According to Wikipedia, a…
Have Blog? Add Jobs
If you have a blog with traffic, you have a good use case for adding a job board to the mix. Blogs, a or many kinds of niche topic websites can easily add jobs to their sites using simple plugins like a Ziprecruiter search box, a WordPress job board theme with backfill or a cloud…
Spreading Your Jobs Online
I noticed a press release from the Acorns app today that points to the importance of expanding your job seeker audience.. Acorns, the top saving and investing app is trying to help Americans save and invest for the future, announced the launch of Acorns Job Finder. Acorns is connecting customers with new career opportunities, helping…