Even though I have a large job board network I dont get many phone calls. I put my company’s phone number on every page of every site to encourage that they call but the truth is job boards are mainly an online transactional business. The phone number gives them piece of mind. They trust sites…
Category: Marketing
Job board marketing tools, tops and tactics.
What happens when you press release (free)
I’ve been paying to publish press releases each year that I have been in business. They give you pretty good bang for your buck. When you put one out you can usually expect a nice bump in traffic. And then sometimes you get REALLY LUCKY. I published a release called Top 10 States for Hidden…
Hack to uncover recruiter emails (premium)
Some people on linkedin put their email address in their profile which makes it publicly available, especially a lot of recruiters. Click the link below to view an example; site:linkedin.com (intitle:com OR gmail.com OR yahoo.com) keywords title “greater new york city area” -inurl:dir Do your own search by changing the text after ‘keywords title’…for example,…
A small facebook tip (free)
I’m not a huge fan of facebook fan pages for job boards. I’ve used it for my flagship site for years but it never really gained many followers. But lately its picked up a few fans and I think I know why. I have it setup to re-post certain jobs but I recently began an effort to…
My Sales Strategies (premium)
I dont do cold calls. Too much effort for too little reward. Plus my business is well established so I dont really have to. Instead I rely on 3 things for driving sales to my job boards…targeted emails, faxing and direct mail. Recently I showed you 2 tools to find email addresses off other job…
Freakin’ awesome tool to generate sales (premium)
Last week I discovered what might be the greatest tool a job board owner could ever have. It is called Email Grabber. It’s a program that crawls any website and collects ALL the emails it finds. It’s instant lead generation every job board should have. Before I found this tool I had been thinking about…
Secret advertising tip for job boards
If you haven’t considered advertising on LinkedIn you may want to consider it. They now allow you to advertise to GROUPS. Since LI is now a massive competitor to all us job boards we might as well use it to our advantage. Much like facebook and Google adwords you just need a few bucks a…
Outsourcing your lead gen (premium)
I’ve talked about how to find leads for your job boards before. The best and most obvious way is going to the other job boards that you compete with and get their email, address or fax number and then send then targeted marketing to use your site instead. So it got me thinking how to…
7 ways to drive traffic to your job board (premium)
A reader asks: I was wondering if you had any interesting tips for driving additional traffic to the site. Well first I would say read all the posts I’ve done on marketing your job board. But in the interest of time here are several ways to dive traffic to your job board. 1. Indeed &…
The Freemium Job Board (free)
Most job boards are either free or paid. But very few offer a ‘freemium‘ model where some things are free and some products are paid for. As things get more “free-er” (and more people will expect free) I think a freemium model is a good way to go for some job boards. You could offer…