Getting free press for a job board can be a great traffic boost. But you need to give the press a reason to write about you. Whether its an online blog or a newspaper, all roads lead to more traffic. For example, my former company, AllCountyJobs.com, puts out a monthly jobs report from its flagship…
Category: Marketing
Job board marketing tools, tops and tactics.
Remember these marketing tips (member only)
I was listening to this podcast on mixergy with the founder of Lookcraft. In it he talks about how he markets his company with a lot of great email and landing page tips. I think a lot of what he says can be applied to job board use. For instance with landing pages he says…
How much should a job posting cost?
One of the questions I often get is…how much should I charge employers to post a job? Well the answer should depend on your existing competition. If you are a new job board entering a market with other sites I suggest undercutting them in price in order to gain market share. But at a minimum…
Don’t hide your pricing
Hey job boards, dont hide your pricing information! The owner of carjobsearch.com recently emailed me and when I went to his site I saw this; Now its a french site (for Quebec, CA) so perhaps the image on the right side says it but i dont see any pricing info on the homepage. I think…
From job board to email blast (premium)
I did a conference call with the owner of a… You must be a member in to view this content. Login or Join Up.
How to monetize a job seeker (premium)
I have said many times before that job seekers don’t… You must be a member in to view this content. Login or Join Up.
Email prospecting tip
When sending out emails to prospective employers there is a trick to getting a better open rate. Send it from a female name. In my experience it will get better open rates. Even if you have to make up a name, it will do better than a mans name or ones like ‘sales@…’
Different ways to advertise your job site (screencast)
These are the 7 best (paid) ways to advertise your job board [youtube]http://www.youtube.com/watch?v=zHlnqnzHmXw[/youtube] NOTE: since the making of this screencast, Indeed and SimplyHired will no longer index you for free, you must have a minimum spend. This is a free post. Want more powerful advice for your job board? Become a premium member today.
How I use Linkedin to get traffic (premium)
Linkedin has a lot of eyeballs and if you play… You must be a member in to view this content. Login or Join Up.
How to get job seekers to come to your site (premium)
A reader emailed me recently to ask how to get… You must be a member in to view this content. Login or Join Up.