So big job baords like Monster still make a couple hundred million per year. Sites like Ontargetjobs.com make a few million per year and then there’s the rest of the job board market. Established niche players that have been around for several years make six figures. The rest squeeze by with $10-25k per year. A…
Category: Premium Content
Thoughts on going from free to paid postings (member only)
I had a consulting call this week with a new job board coming online soon in another country. The founders were newbies in the space and wondered how to get started. In order to “jumpstart” their new site this is what I told them; 1. Think longterm. Give away free postings for 1 year in…
Question about pre-populating a job board (member only)
A reader asked me a good question the other day. He writes; I am planning to start my niche job board in Finland. In order to start I was thinking of going through companies’ career pages and then copy their job on my job board. My job board though would act only as a gathering…
What happens when your job board isnt growing (member only)
Recently I talked to a job board owner who was worried that his job board isnt growing. The site was in the work at home niche and was getting around 14k monthly uniques along with 70k monthly page views. As we checked the google stats traffic was steady this year but down about 5% from…
New job board directory offers free backlinks (member only)
I recently discovered Thejobist.com a new crowd sourced directory for job boards. I like it because its simple and you can add your own. I added one of my sites on Dec 19th so Im not sure how long it takes for them to list you but it looks like a nice backlink to have….
Whats my site worth? (member only)
A reader recently emailed me to ask what his site was worth because he wanted to sell it. As I questioned him about its traffic and sales I spoted some redflags and wanted to share them. I’ve sold many sites so I want to help you get an idea of what potential buyers look for….
Go Global for new niches (member only)
Most niche job boards are located in the United States. There are probably 10-15 sites for any industry if you know where to look. But globally speaking, there are not as many. I own JobsinSocialMedia.com and have been thinking about creating a canadian and/or uk version. Ive gotten a few emails the past year from…
Adding banner ads to your job board (member only)
A reader asks; Right now I’m using adsense for my advertising. However, I would like to start selling my own ad space. Do you have any advice or tips? In particular, I’d like to know how I should figure out what to charge. If you’re a small job board with say less than 10,000 monthly…
5 Recent trends in job boards (member only)
I wanted to highlight some ways that job boards are changing/evolving in order to show you some of the trends that are taking place. 1. Making it easier to apply. In the past most job boards forced you to login/register in order to apply to a job. But I think the trend is going away…
Add value by educating your clients (member only)
Whether you own a job board or some other type of HR/recruitment technology its highly important to begin educating your clients and prospective clients. For my new company I’m already writing blog posts about how to leverage social media for recruiting. But blogs aren’t enough. I’m going to start a webinar series also. Webinars are…