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  • How to Set Your Job Post Prices
    By on April 2, 2019 | Comments Off on How to Set Your Job Post Prices  Comments

    One of the most common questions I hear from job board owners is how to price their site.

    For me this greatly depends on several factors including;

    • Country you operate in
    • Niche you service
    • Amount of competition
    • Your reach

    COUNTRY

    If you operate in the USA job post prices here are among the lowest in the world. This is because of the amount of competition that exists. Job boards are a mature industry so typical pricing is around $100 for 30 days. However if you operate in Europe, UK or other countries job boards are more ingrained into those recruiting markets. For example, there’s a job board in Germany that charges $1000 for a single posting! If employers in the market you serve uses job boards a lot you can charge more.

    NICHE

    Is your niche growing? Niches like cannabis, nursing, and trucking are some of the hottest job board markets so those sight can charge more of a premium to post jobs. Check out the JobsinTrucks media kit. Vangsters charges $99/mo for unlimited and I do see other weed job sites with similar pricing but this niche is getting more competitive every day.

    COMPETITION

    How many competitors do you have? If the answer is more than 5 then I suggest undercutting their pricing in order to gain market share. If however you only have a few competitors and you are in a newer niche you can charge more. Try pricing your 30 days posts around $199. Monthly subscriptions raining from $99 to $199 are also gaining adoption.

    REACH

    What kind of reach does your site have? The more traffic and emails you have stored the more you can charge. If you have a dedicated audience already existing you can monetize that. For instance this site for Massachusetts insurance jobs has a captive audience of highly targeted pros in just that industry. Therefore they can charge a little higher.

    Hopefully these guidelines give you an idea of how to price your options to employers. Research your competition and come up with something that makes sense for your audience.

  • Lensa is Testing a Bounced Traffic Revenue Widget for Job Publishers
    By on March 26, 2019 | Comments Off on Lensa is Testing a Bounced Traffic Revenue Widget for Job Publishers  Comments

    My pal Joe Stubblebine, formerly of Beyond/Nexxt and now at Lensa.com emailed me last week with some news of a new revenue widget they are working on. This widget doesn’t list jobs on your site but rather shows a user relevant jobs from Lensa only if they click the back button when leaving your site. Here’s how he explains it. If you want to learn more email him at joe@lensa.com – be sure to tell him you heard about it here.

    How many times have you looked at your site traffic analytics, only to be frustrated that a certain percentage of your visitors seem to visit your site and bounce off without doing anything else?

    Now, with the Lensa Bounced Traffic Revenue Widget, you can earn money on that bounced traffic, with a simple, easy-to-install widget!

    On average, most job boards see traffic bounce rates of around 8%-10%, which is just wasted, worthless traffic.  However, with the Bounced Traffic Revenue Widget installed, when a user visits your site and bounces, you can redirect them to Lensa, and we’ll show them relevant job content – and split the click revenue with you 50/50….for the lifetime of your participation in this program!

    To learn more about how this works and estimate how much revenue you’re missing out on by not participating, visit this online presentation below:

    http://bit.ly/lensaBouncedTrafficWidget

  • Thinking about designing your own job board?
    By on March 19, 2019 | Comments Off on Thinking about designing your own job board?  Comments

    I have spoken to a number of people over the years who have made a certain big mistake when they launched their site. They paid a web design firm with no experience building job boards to do it.

    Needless to say, these firms tend to build sites that are not quite optimized for job board usage. They miss certain things like the proper way to create job posting workflows or they make the e-commerce checkout process too long. Sadly, they contact me after the fact when the damage has already been done.

    In many of these cases I wish they had contacted me first because there is a certain way to design a job board to appeal to both seekers and employers. For instance, the ability to post a job and clearly identify where/how to do that is often buried in many of the custom built sites I see. A job board design, especially its homepage callout to employers needs to be front and center.

    Posting and paying for a job is the most important thing when it comes to user experience. Second is your job seeker onboarding. Design it poorly and you lose out on money. You have to make it dead-simple-easy for employers/seekers to do business with you. These little design best practices add up to big problems if you ignore them.

    So before you go and pay a web design firm to build your job board, think long and hard before you write a check. There are plenty of job board software vendors who can build your site faster and more cheaply than a firm who has never done it before. Job board software vendors are experts at what they do. Not all are created equal but some of my favorites like Webscribble, Madgex, Jobiqo can get you launched quickly right out of the box.

    Even the off the shelf services like Jobboard.io and Smart Job Board do a great job. As long as you are willing to live with a more “templated” design, they will serve you well. They do everything you need a job board to do.

    If you are about to launch a job board you need to first prove that a market exists for whichever niche you are targeting. Unless you need something totally unique out of the box prove your concept first with an existing vendor. If you every outgrow it you can always build your own later after gaining some experience in the online recruiting world.

    I’m not saying you should never hire a design firm to build, just be careful about that selection and make them show you how they will optimize it for your potential users.

  • Archinect Introduces ‘Jobs Visualizer’
    By on March 5, 2019 | Comments Off on Archinect Introduces ‘Jobs Visualizer’  Comments

    Its my job to point out interesting things in the job board world. Case in point is the new ‘Jobs Visualizer‘ is one of those. It is a visual way of browsing employers who are hiring on Archinect, a site for architecture jobs.

    With Archinect Jobs Visualizer, the design work produced by the employers takes center stage. The most recent 100 active employers who have featured work from their Archinect firm profiles are presented in full-screen glory, allowing job seekers to browse employers one page at a time, or dig a little deeper into each firm to read the job opportunities and view more of the firm’s work.

    The navigation is kept very simple. At the top-right there is a small vertically-expanding menu that provides quick access to Archinect’s home page, as well as two shortcuts to post jobs or upload a new project.

    The goal of this new way to browse is to excite the job seeker. Its a visual web and this is a terrific way of showcasing jobs visually.

  • Making Your Job Description Pages More Scannable
    By on February 18, 2019 | Comments Off on Making Your Job Description Pages More Scannable  Comments

    The look of job description pages across job boards and applicant tracking systems hasn’t changed much since jobs were online. They are generally full of text and way too long.

    But I think its time for job publishers to come up with some new designs that make them more “scannable” for the web. I’m not talking about radical changes, rather ways to make the text more readable as people scroll through it on their phone or laptop.

    Recently I discovered one firm that takes a “lean” approach to posting their jobs online. CyberSN is a staffing firm for the cyber security industry. Their lean job postings are some of the shortest I have ever seen. Just look at how easy these are to read. They break down the job to the bare essentials and instead of bullet points use graphical percentages to break up the responsibilities.

    And there is data to backup what they are doing. According to LinkedIn, job postings that are 300 words or less get 8.4% more applies.

    It makes sense. No one likes to read on the web so you have to display text in short bursts, that a user can quickly scan. I think job boards can learn from what CyberSN does. One idea would be to use light colored backgrounds to create box like elements that break a job description into scannable chunks like the example below. Horizontal lines are also a good way to do this.

    It’s a visual web, do your users a favor and make your jobs more eye catching.

  • This Niche Job Market Just Got $60 Million in Funding!
    By on February 5, 2019 | Comments Off on This Niche Job Market Just Got $60 Million in Funding!  Comments

    Wow. A company called RigUp which operates a mobile/web platform that connects energy industry professionals to employers in the oil and gas field just raised $60 million in new funding. That has got to be a record for a niche job board. RigUp is an example of the next generation of job boards that are making headlines and getting VC’s hyped.

  • New Survey Shows Job Seeker’s Use of Job Boards
    By on January 14, 2019 | Comments Off on New Survey Shows Job Seeker’s Use of Job Boards  Comments

    Here are some good stats to share with your employer clients. A new study shows job boards are the most popular way to look for work according to B2B research firm Clutch.

    More than 40% of job seekers secure new roles through online job boards, the survey found. This includes general job boards such as Indeed and Monster (33%) and industry-specific job boards such as MediaBistro and USAJOBS (8%).

    Experts say the current job market is tipped in candidates’ favor due to the low unemployment rate, increasing the likelihood that candidates will secure a new job after conducting an initial search using online job boards.

    “Going to a general job board may be the first step,” said Jenna Filipkowski, head of research at Human Capital Institute. “If they find what they’re looking for there, they don’t necessarily need to take the deeper dive.”

    Online job boards are especially effective for women. Forty-four percent of women surveyed found a job using an online job board, compared to 33% of men.

    Most job boards offer automatic job alerts based on candidates’ search history. These automatic job suggestions are influential, with nearly two-thirds of job seekers (61%) finding them helpful.

    Clutch’s 2019 Recruiting Survey included 507 full-time employees who started a new job in the past 6 months.

    Read the full report here: https://clutch.co/hr/recruiting/resources/how-people-find-jobs

  • Technical.ly is a Job Match Making Site for the Mid-Atlantic Region
    By on November 26, 2018 | Comments Off on Technical.ly is a Job Match Making Site for the Mid-Atlantic Region  Comments

    Just spotted:  Technical.ly Match beta, a double opt-in direct placement service that “fits the needs of today’s workforce and promises to deliver only quality results to both sides of the process.” It is targeted for Mid-Atlantic states like Pennsylvania, Delaware and Maryland.

    In a stealth pilot, the site claims more than 2,000 Technical.ly readers from seven states opted-in and 10 companies are actively matching with them. Companies such as Philadelphia-headquartered Chariot Solutions and Maryland-based Stanley Black & Decker have found technical hires through them. Tecnical.ly claims a handful more that were placed during their pilot. Visit the site.

    They are pitching the platform as a talent to company matchmaker. That could be just be a fancy word for job board because I noticed at least some of the applies went tot he company email address. Pretty simple, but still effective.

    Technical.ly is also an online community for the tech industry in the area it serves. Other sites like this include VentureFizz for the Boston area. They started with content around news, events, startups and eventually added jobs to the mix.

    This formula is what I mean when I tell job board owners to ‘create a community of like minded professionals‘. Starting a job board today? Good, but first you must build a foundation. Spend your first year building up an audience so that eventually jobs make a natural evolution in your offerings. This means focusing on content—and lots of it. Blogs, podcasts, videos, events will enable you to find and keep the audience you need. You can still launch with jobs on day one but your primary goal should be creating content that resonates in your niche.

  • Another Freelance Job Market Set to Enter U.S.
    By on November 20, 2018 | Comments Off on Another Freelance Job Market Set to Enter U.S.  Comments

    WorkGenius, an AI-based freelancing platform that enables enterprise clients to staff projects around the globe, has just extended its series A funding to a total of $10M. The company is set to enter the U.S. freelance market joining the ranks of Upwork which just went public.

    The additional funding will be used to grow the US presence and develop the product further. WorkGenius predominantly serves eCommerce, Media & Publishing, as well as high growth technology companies.

    The team counts 55 people and is set to grow to 100 by the end of 2019. It was founded in Hamburg, Germany.

    Freelance job sites are a hot commodity these days because of the widespread growth of the industry. It will be interesting to see how fast these new players can gain traction in the market with several such sites now in existence.

  • Next Gen Job Boards Getting Funding
    By on November 6, 2018 | 1 Comment1 Comment  Comments

    There are a variety of what I would call ‘next generation’ type job boards getting funded across the globe. Many of them are built around matching technology and other features for helping candidates find the right fit.

    Below is a roundup of the latest tools receiving funding, many of which are coming from other countries.

    BoostMe360 – South Africa $1.35 Million

    When job seekers register on BoostMe360.com, they complete a personalized profile, including a short video or audio clip introducing themselves to prospective employers. Employers are able to customise the filters to match the required skills and interests of the job posting. Potential candidates receive an SMS, email and profile notification to be interviewed or hired, if they go on to be hired, they earn additional points against their profile on the platform, as their employer rates their job performance. The more points these contract workers earn, the higher they rank among candidates registered on the portal.

    Rota, a London, UK-based staffing app, raised £1.8m

    Rota is a tech focused startup that provides an app to supply high-quality staff to leading venues in five major cities across the UK. The company now has over 5,000 active members and operates in London, Birmingham, Manchester, Leeds, Edinburgh and Glasgow.

    Hackajob – Raises £5M – London

    Founded in 2014 by CEO Razvan Creanga and COO Mark Chaffey, hackajob allows companies to hire technical talent based on skills rather than backgrounds.
    With hackajob, clients are automatically matched with curated candidates from their talent pool of over 60,000 technical people and can view their code or cloud infrastructure implementation alongside their profile. From there, companies can manage interviews, integrate with existing ATS’s and ask candidates to complete specific challenges unique for their company, built by hackajob.

    Lorem – $2.5 Million – New York

    Founded in 2017 by Charlie Fogarty, COO, Lorem provides a platform that connects business owners to a curated, professional network of freelance website designers and developers to work on task-based projects at an affordable price. By conducting an assessment of a freelancer’s technical background, professional experience and client service, the company assures businesses are matched with the right expert to address their design and development needs. It originated from the Boston Techstars accelerator.

    If you want to know where job board technology is headed, the above sites offer a glimpse into that future. I think matching technology is something traditional job boards will have to adopt to remain relevant. The folks at Jobiqo have some of that technology built into their platform. I hope that other job board software providers will follow suit. Of the 4 new products mentioned above, Hackajob’s technology seems to be the most impressive. Lorem is entering the freelance space dominated by established players so I’m not sure we need another freelance marketplace. But its early in the freelance evolution so they may have a chance at success.