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  • How lucrative is the job board biz? video (free)
    By on January 10, 2011 | Comments Off on How lucrative is the job board biz? video (free)  Comments

    Got an email from a reader who asks: Is the job board business lucrative?

  • 5 Tips & Tricks for Jobamatic Success (free)
    By on January 3, 2011 | 30 Comments30 Comments  Comments
    Jobamatic is a great tool for getting a job board up and running quickly. Not only can you monetize a job domain through postings, but backfill as well. Adding Adsense to the mix rounds out the monetization potential. 3 ways to make money is always better than 1.

    As a job board consultant I have been using Jobamatic for more than 3 years and in that time have discovered several strategies to maximize my sites potential. While it’s the most search engine friendly job board software out there, you still need to make it look and act like a professional employment site.

    Here’s what you need to do;

    1. Design is key. Jobamatic gives you control over the header and footer of the page. Use it to your advantage. The maximum size of your logo can be 800×200 so I recommend creating a wide logo that takes up all that space. Check out this example from my CNA jobs site. This particular banner logo is 800×151. I then add some keywords, adsense and a secondary image below it.
    The design of your site is the most important element to its success. It has to look good in order for job seekers to use it and employers to post jobs. You want your audience to trust you. Great design earns trust.

    Don’t use the standard templates that come with Jobamatic either. If you’re serious about making money with your job board, invest in a good header/logo.

    When it comes to choosing your color scheme keep it simple. In the above example I use a simple blue color in the banner and continue that scheme throughout the rest of the site in the links, header name and Adsense block. I use a light gray to highlight the fill and make the shadow white so it does not alternate rows which is a dead give-away that it is a Jobamatic site. Your goal should be to make it look as different from their template as possible.

    The footer is another way to customize and most people dont take advantage of it. Sometimes I use it to place keywords with the <h1> tag for SEO purposes, sometimes I just add a smaller banner and Adsense.

    Flickjobs.com footer:

    CNAjobsnow.com footer:

    2. Replace the Post job button. Although not a must do, you can replace the look of their standard post a job button. Here is the link with instructions. Just be aware that the size of the button can be no bigger than 235×46, not the 280×60 as indicated.

    3. Integrate Adsense properly. The only Adsense block I have found worthy of using is the 728×90 Horizontal ad. It fits snugly underneath my banner/logos and if you match the colors you’ll get a stronger click through rate. Some of my Jobamatic sites earn upwards of $200 per month just with Adsense alone.

    4. Make a Homepage. Although you can use Jobamatic as your primary domain (like I do with cnajobsnow.com) I have started creating homepages for my boards while using a subdomain like jobs.yoursitesname.com for the Jobamatic portion. The homepage is designed to showcase the latest jobs (using the widget) and brand the site as a solid choice for recruiters and job seekers. Check out what I did with my Philadelphia job site.

    I carried over the header to ensure a consistent look and feel. I use the banners and widgets you can get in Jobamatic to promote. Then I create 2 strong “call to actions” for employers and job seekers. I tell them what I want them to do. Creating your own homepage also allows you to write seo friendly text to attract search engines.

    5. Choose name carefully. When picking a name for your site inside the Jobamatic admin panel choose a keyword rich phrase. That phrase is important because it becomes part of the meta tags that get created. If they are short you can even use 2 phrases like the example below.

  • Happy New Year
    By on December 28, 2010 | Comments Off on Happy New Year  Comments

    As 2010 draws to a close I’d like to thank the dozens of job board owners who became members during the past year. It has been a pleasure dishing out my job board posts and I hope, as many of you have told me, that the content has been interesting and valuable. Thank you for joining.

    This is the last post of the year but I’ll be back in early January with more new content. I am confident that 2011 will be  a bounceback year for job boards. I fully expect my own sites to increase sales by 15-20% over 2010.

    So onward and upward my friends, long live job boards.


  • Your page loading times count (free)
    By on December 22, 2010 | Comments Off on Your page loading times count (free)  Comments

    If you are building your own job board from scratch be sure to keep your pages as light as possible so they load quickly. Faster loading sites will gain more trust from google. Here’s the proof.

    A new service called yottaa.com lets you test your sites effectiveness in search engine friendly terms. Try it here.

    On their blog they recently tested the major job search sites such as monster, hotjobs, the ladders, careerbuilder, indeed, etc. in a web performance test.

    Guess whose pages loaded the quickest? Not monster, not careebuilder…it was Indeed.com.

    Just one look at the pages on CB & Monster and you’ll see why. They are cluttered with graphics text and ads while Indeed has a much simpler and cleaner way of displaying listings.

    So the moral of this story? Simpler is better. Bet on it!

    PS…this is my last post of 2010. Look for new posts in early January.

  • Job board owner interview
    By on December 16, 2010 | Comments Off on Job board owner interview  Comments

    Sometimes I check out the Mixergy podcasts out out by Andrew Warner. Its a podcast series about entrepreneurs/startups. Recently he had on the founder of Wall Street Oasis, an online community for wall street types.

    In the interview he reveals that they only get about 10% of their revenue from job postings. Just 10%!

    The other revenue comes from advertising, affiliate programs, etc. So this is a good lesson about starting a community site rather than just a job board. You need to build a community which will allow you to add things such as job postings into the mix.

  • Make your own job aggregator
    By on December 15, 2010 | Comments Off on Make your own job aggregator  Comments

    Want to setup your own aggregator? Here’s a script called JobGeni that lets you tap into Indeed, SimplyHired and also lets you add other RSS job feeds. Its a self-installed job software. There are no job postings so you could only make money with Adsense. Cost is $199.

    Preview - JobGeni - Job Search Engine

    JobGeni is a PHP Job Search Engine Aggregator that grabs multiple RSS data feeds from major job boards in 17 different countries and is Auto-filled with thousands of jobs instantly!

    • Job Detail pages, for better SEONEW!
    • Dynamic RSS Job Content aggregation!
    • Runs completely on Auto-pilot!
    • SEO, Adsense, XHTML, CSS Optimized templates
    • Make $$$ money with Adsense
    • Search Jobs in 17 Countries
    • Completely Multilingual!
    • Search by Category, City or State
    • Easy to Setup and Modify!

    Fast & Easy to use!

    JobGeni does not use a database, no cron jobs, nightly spidering jobs! JobGeni searches these job boards in real-time through RSS feeds. If you want more jobs listed, you can add as many Job RSS Feeds as you want for every country.

    Get your own Mega Job Site online in minutes and earn Money!

    The script runs out of the box! Edit the config file, Change the Adsense-codes to earn money right away and upload the script to your server!

  • Newbies need to use jobamatic
    By on December 9, 2010 | Comments Off on Newbies need to use jobamatic  Comments

    If you are just getting into the job board business take this advice about which software to use.

    I start all my new job boards with Jobamatic. Why you ask?

    Here’s why.

    1. Its free. There are no setup fees. You can host your own homepage or even use the jobamatic platform for the whole site by pointing the entire domain there link I do with CNCjobsnow.com. $0 setup fee cant be beat.

    2. It is easy to use. If you have limited or no experience in publishing web pages you dont need much knowledge to upload a logo. Since you only have control over color/header/footer it takes less time to manage.

    3. You can make money other than postings via backfill and add ADSENSE code. Its a three-pronged approach to revenue.

    So although you only get a 50/50 split on job posting revenue a jobamatic board allows you to TEST the market you are targeting without having to spend any money on setup. And since its a very search engine friendly solution it should help you attract traffic more easily.

    Once you get the board going after a year or so then you can investigate moving to another job board platform AFTER you have proved the site will succeed. Why invest money if you dont have to?

  • New wordpress job board plugin!
    By on December 3, 2010 | Comments Off on New wordpress job board plugin!  Comments

    WordPress plugim company Appthemes has published a new job board software plugin called JobRoller. It is available for $69 – $199 depending on the version you get.

    It has a pretty solid interface which these plugins all seem to do well at. But there is no support for backfill and the only payment option appears to be Paypal. Click here for the demo site to see it in action.

  • Creating a hub for your multiple job boards (free)
    By on November 17, 2010 | Comments Off on Creating a hub for your multiple job boards (free)  Comments

    If you have more than 1 job board you should have a hub site that helps promote them. Since I run more than 30 niche & local job boards, my hub is AllCountyJobs.com.

    I have spent this week redesigning and tweaking its pages to be more search engine friendly and to showcase the sites for both job seekers and employers. Since I am adding new niche boards every week, it was time the site reflected more of what I’m doing.


    I kept it simple and professional. The homepage has only 1 graphic, the header/logo. The job board links are color coded. Each page has an

    header with keyword phrases.

  • IAEWS wrapup – part 1 (free)
    By on November 1, 2010 | Comments Off on IAEWS wrapup – part 1 (free)  Comments

    Here’s part 1 of my review from last weeks IAEWS conference. It had about 75 attendees.