Jobamatic is a great tool for getting a job board up and running quickly. Not only can you monetize a job domain through postings, but backfill as well. Adding Adsense to the mix rounds out the monetization potential. 3 ways to make money is always better than 1.
As a job board consultant I have been using Jobamatic for more than 3 years and in that time have discovered several strategies to maximize my sites potential. While it’s the most search engine friendly job board software out there, you still need to make it look and act like a professional employment site.
Here’s what you need to do;
1. Design is key. Jobamatic gives you control over the header and footer of the page. Use it to your advantage. The maximum size of your logo can be 800×200 so I recommend creating a wide logo that takes up all that space. Check out this example from my CNA jobs site. This particular banner logo is 800×151. I then add some keywords, adsense and a secondary image below it.
The design of your site is the most important element to its success. It has to look good in order for job seekers to use it and employers to post jobs. You want your audience to trust you. Great design earns trust.
Don’t use the standard templates that come with Jobamatic either. If you’re serious about making money with your job board, invest in a good header/logo.
When it comes to choosing your color scheme keep it simple. In the above example I use a simple blue color in the banner and continue that scheme throughout the rest of the site in the links, header name and Adsense block. I use a light gray to highlight the fill and make the shadow white so it does not alternate rows which is a dead give-away that it is a Jobamatic site. Your goal should be to make it look as different from their template as possible.
The footer is another way to customize and most people dont take advantage of it. Sometimes I use it to place keywords with the <h1> tag for SEO purposes, sometimes I just add a smaller banner and Adsense.
2. Replace the Post job button. Although not a must do, you can replace the look of their standard post a job button. Here is the link with instructions. Just be aware that the size of the button can be no bigger than 235×46, not the 280×60 as indicated.
3. Integrate Adsense properly. The only Adsense block I have found worthy of using is the 728×90 Horizontal ad. It fits snugly underneath my banner/logos and if you match the colors you’ll get a stronger click through rate. Some of my Jobamatic sites earn upwards of $200 per month just with Adsense alone.
4. Make a Homepage. Although you can use Jobamatic as your primary domain (like I do with cnajobsnow.com) I have started creating homepages for my boards while using a subdomain like jobs.yoursitesname.com for the Jobamatic portion. The homepage is designed to showcase the latest jobs (using the widget) and brand the site as a solid choice for recruiters and job seekers. Check out what I did with my Philadelphia job site.
I carried over the header to ensure a consistent look and feel. I use the banners and widgets you can get in Jobamatic to promote. Then I create 2 strong “call to actions” for employers and job seekers. I tell them what I want them to do. Creating your own homepage also allows you to write seo friendly text to attract search engines.
5. Choose name carefully. When picking a name for your site inside the Jobamatic admin panel choose a keyword rich phrase. That phrase is important because it becomes part of the meta tags that get created. If they are short you can even use 2 phrases like the example below.