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  • Google changes exact match domain algorithm
    By on November 12, 2012 | Comments Off on Google changes exact match domain algorithm  Comments

    If you have exact match domain job sites… Google’s recent EMD changes probably dinged your traffic. Some (not all) of my jobamatic boards took a hit. A few of those have come back a little bit but not like before the update.

    From an article about the change:

    Matt Cutts, head of Google’s web spam fighting team, announced in a September 28 tweet that “an upcoming Google algo change” (the EMD update) would, “reduce low-quality, ‘exact-match’ domains in search results.” That means websites with keyword-rich domains (e.g., www.mycompanyjobs.com or jobs.mycompany.com) will no longer be ranked higher in search results based on keywords embedded in their domain names.

    There are a shitload of job boards that have exact match domains. Now google is penalizing them for being focused. This is unfortunate for job seekers since many of those boards, even if they are just backfill from indeed/simplyhired, are very focused niche sites.

    For example I have a site called JobsinRecycling.net that is with Jobamatic. It no longer ranks for ‘recycling jobs‘. But it filters out just recycling jobs for the user which makes their search more efficient. So why the penalty? I’m HELPING the job seeker. I’m not trying to artificially rank for something.

    The beneficiary of these algo changes has been Indeed. They now rank even higher in results (as if they needed more traffic). I saw some searches where they had all ten results on page 2 of a search. Thats just crazy. There are plenty more jobs online than just what Indeed displays.

    So what now?

    You’d better re-double your content strategy efforts and get other job blogs and sites to link to you. And yes you’ll probably have to spend a little dough to do that.

  • Thoughts on link building (premium)
    By on July 2, 2012 | Comments Off on Thoughts on link building (premium)  Comments

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  • Content for your job board (premium)
    By on June 5, 2012 | Comments Off on Content for your job board (premium)  Comments

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  • Get a great backlink from this career site (premium)
    By on May 23, 2012 | Comments Off on Get a great backlink from this career site (premium)  Comments

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  • Your backlinks and SEO (free)
    By on May 14, 2012 | Comments Off on Your backlinks and SEO (free)  Comments

    Every job board should constantly be seeking backlinks. The best sources for them come from job related blogs, college career services pages and of course, other job boards.

    But there is such a thing as bad backlinks. A new article on Search Engine Watch offers some good guidelines on how Google’s recent algorithm changes see these links and tell you which to avoid. Read it.

    * If the majority of a website’s backlinks are low quality or spammy looking (e.g., sponsored links, links in the footers, links from directories, links from link exchange pages, links from low quality blog networks).

    * If majority of a website’s backlinks are from unrelated websites.

    * If too many links are pointing back to a website with exact match keywords in the anchor texts

  • Quick tips for creating job board content (premium)
    By on February 15, 2012 | Comments Off on Quick tips for creating job board content (premium)  Comments

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  • SEO alert: Google to penalize sites with too many ads
    By on January 20, 2012 | Comments Off on SEO alert: Google to penalize sites with too many ads  Comments

    Yesterday I wrote about how to integrate adsense on jobboards. Well SearchEngineLand.com just published an article about putting too many ads above the fold. Its a must read so click here.

    I recommend no more than 2 adsense units above the fold. Unfortunately Google still refuses to tell you exactly what they mean. Every time I login to my Adsense admin it says I’m missing out on chances to increase my earnings if I put more ads on my pages. So which is it? One division says one thing while the other says the opposite.

    Anyway all I can say is use your best judgement and dont load up your pages with too many adsense units above the fold.

  • a backlink checker (premium)
    By on January 4, 2012 | Comments Off on a backlink checker (premium)  Comments

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  • Surefire way to get backlinks (premium)
    By on December 27, 2011 | Comments Off on Surefire way to get backlinks (premium)  Comments

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  • What is SEO? (free)
    By on November 16, 2011 | Comments Off on What is SEO? (free)  Comments

    Here’s a pretty cool explanation for you newbies out there.