If you have exact match domain job sites… Google’s recent EMD changes probably dinged your traffic. Some (not all) of my jobamatic boards took a hit. A few of those have come back a little bit but not like before the update.
From an article about the change:
Matt Cutts, head of Google’s web spam fighting team, announced in a September 28 tweet that “an upcoming Google algo change” (the EMD update) would, “reduce low-quality, ‘exact-match’ domains in search results.” That means websites with keyword-rich domains (e.g., www.mycompanyjobs.com or jobs.mycompany.com) will no longer be ranked higher in search results based on keywords embedded in their domain names.
There are a shitload of job boards that have exact match domains. Now google is penalizing them for being focused. This is unfortunate for job seekers since many of those boards, even if they are just backfill from indeed/simplyhired, are very focused niche sites.
For example I have a site called JobsinRecycling.net that is with Jobamatic. It no longer ranks for ‘recycling jobs‘. But it filters out just recycling jobs for the user which makes their search more efficient. So why the penalty? I’m HELPING the job seeker. I’m not trying to artificially rank for something.
The beneficiary of these algo changes has been Indeed. They now rank even higher in results (as if they needed more traffic). I saw some searches where they had all ten results on page 2 of a search. Thats just crazy. There are plenty more jobs online than just what Indeed displays.
So what now?
You’d better re-double your content strategy efforts and get other job blogs and sites to link to you. And yes you’ll probably have to spend a little dough to do that.