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  • How long should your email subject lines be? (member only)
    By on June 17, 2019 | Comments Off on How long should your email subject lines be? (member only)  Comments

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  • Maximizing Your Marketing Channels
    By on September 24, 2018 | Comments Off on Maximizing Your Marketing Channels  Comments

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  • My Lead Gen Email Stats from 2017
    By on February 13, 2018 | Comments Off on My Lead Gen Email Stats from 2017  Comments

    I got an email from SendGrid last week. They created a snapshot at how my emails from the past year performed.

    I send thousands of lead generation emails each year so these stats come mostly from emails I find online of employer and recruiter prospects (people who are hiring). Therefore they are not opt in and I don’t email them more than a few times.  Just wanted to share these numbers with you as I thought it would give you another point of reference to measure against your own efforts.

    Ironically my Mailchimp sends are less successful averaging between 15-20% open rates. I use Mailchimp for opt-in emails for newsletters and special announcements. My newsletter for this blog gets an open rate around 27% on average.

    TIP: Its a good idea to go into your own email lists once or twice a year and remove any emails that have NEVER opened your emails. Though you will lower your list, you will improve your open rates by getting rid of dead email weight.

  • Leverage Your Email List for More Revenue (member only)
    By on January 29, 2018 | Comments Off on Leverage Your Email List for More Revenue (member only)  Comments

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  • Email Tip: Resend to Non Opens
    By on December 4, 2017 | Comments Off on Email Tip: Resend to Non Opens  Comments

    I’ve been a happy Mailchimp user for many years. Back in the early days of using it I didn’t explore some of their more advanced features but as time goes on I find myself exploring the myriad of functions behind its walls. Email marketing today is definitely more complex and time consuming than it ever was. If you are not cleaning your lists on a regular basis, doing A/B testing with headlines and other types of email management then you are not effectively using the platform.

    In the past few months I have been looking at ways to get more opens and clicks for my various lists. Perhaps the best one I found is Resending your campaign to non-opens.

    You see, a certain number of subscribers will never open your email. But you can increase that number by using their Resend to Non-Opener feature. Just click on your campaign (via their App) and scroll down til you see this;

    Once you activate it, they will send that campaign to only those who did not open it the first time. In my testing I have been averaging another 2% – 6% open rate. They recommend doing this within 24 hours of the first send. It’s a simple tactic to maximize your readership.

    So use it.

  • Designing your job board newsletter
    By on September 19, 2016 | Comments Off on Designing your job board newsletter  Comments

    If you run a job board I hope you are actively emailing your users. I once talked to a job board owner who had collected 100,000 emails since 2002 but never ever emailed them anything. What a waste. If you ever plan on selling your site one day you’d better have a nice big email list. Your list is perhaps the best marketing channel you have to drive traffic and revenue.

    The other day UXjobsboard sent me their newsletter and I thought it was a good example to share with my readers since it does a pretty good job of highlighting important news and information. You would do well to follow their example. And if you don’t have a newsletter yet, get on it. I recommend Mailchimp.

    Header area: lead with your logo. Also list the basic links for posting or finding jobs. The first piece of content are the latest jobs which helps show off the site’s latest content. Doing that each week keeps the site “fresh” in the eyes of the reader.

    UX1

    Browse all jobs button takes readers right to all the latest jobs. Latest profiles shows that new users are registering on the site.

    UX2

    Big buttons help to encourage other users to create a profile. Links to related content and industry events.

    UX3

  • Job Boards and their Emails
    By on March 21, 2016 | 1 Comment1 Comment  Comments

    I have talked to 20+ job boards in the past few months about helping them with their marketing efforts. One thing I have learned in those discussions is that many of them are woefully behind the curve when it comes to email marketing.

    email cleaning services

    Sites that have been around years and that have accumulated thousands of email via signups have not been marketing to those people. That means their email lists have lots of dead, cold emails that are no longer valid. One board I talked to had 100,000 emails from 10+ years ago and had never sent any kind of newsletter or other campaign. What a waste.

    I can tell you this job board owners, if you do not clean up your email lists and get started with a simple monthly newsletter your job board is going to struggle. At the very least it will be a huge headache if you ever want to sell down the road.

    But in order to get there you need to clean up your email lists first and get rid of the dead weight. How do you know if an email is bad? Well, if you upload your list as it exists now into a service like Mailchimp and try to send something you will get flagged and possibly suspended if a large portion of those bounce off mail servers.

    So you need to use an Email Cleaning Service. These services let you uplaod your email list and they will verify them with mail servers across the web if those accounts still exist. There is always fee for this service (usually $250 and above) depending on the number of emails you want to check. Some of the services I found online are below.

    • Neverbounce – claims they will be integrating with services like Mailchimp soon. Interesting stat: 30% of emails go bad in first year.
    • DataValidation – self-service platform provides free reports, multiple ESP integrations, and daily monitoring.
    • Mailbox Validator – They have free trial as do most of them.
    • Listwise – When you acquire new lists, you rarely have any clues what percentage of those email addresses will bounce or end up as invalid.
    • Verifalia – web-based email validation service that lets you upload and validate lists of email addresses simply and easily.

    Running a job board today means you have to keep pace with internet marketing tactics. Email is still king.

  • Another good email prospecting tool (member only)
    By on January 2, 2013 | Comments Off on Another good email prospecting tool (member only)  Comments

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  • Remember these marketing tips (member only)
    By on December 5, 2012 | Comments Off on Remember these marketing tips (member only)  Comments

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  • Best time to send emails to employers (premium)
    By on July 17, 2012 | Comments Off on Best time to send emails to employers (premium)  Comments

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