Logo Background RSS

» monetization

  • RightHire Wants to Help Job Boards Evolve
    By on September 9, 2019 | No Comments  Comments

    I have been saying this for years: Job boards need to evolve beyond simple job postings. RightHire, an assessment tool out of Northern Virginia wants to help you do just that. Read on…

    According to CareerBuilder, over the past ten years more than 70% of job searches started on Google. In the past, large job boards such as Indeed and Monster, have capitalized on SEO to generate traffic from job applicant Google searches. However, Google for Jobs now makes it easier for employers who conform to Google for Jobs schema in their job postings to have an equal opportunity to make their jobs visible to job applicants – without having the need to be SEO experts.  Therefore, with Google for Jobs, there may be less need for employers to post to 3rd party job boards to generate job applicant traffic. Instead, they can just post to their own career page and index their jobs with Google for Jobs.

    Larger Job boards obviously recognize this threat. In fact, 23 Job Search Websites in Europe are currently asking regulators to conduct an antitrust investigation into Google for Jobs.

    How can job boards fight back? 

    Instead of trying to fight Google for Jobs, Job boards should go deeper into the hiring process and add more value to their customers. Google for Jobs will always send employers applicants – but instead, why not supply better applicants?

    While there are several ways that pre-screening can be done, studies show that cognitive ability and job fit are among the best predictors of employee performance and turnover. Assessments for (low-skilled) high-volume or entry-level positions can be of great benefit to employers who are seeking out ways to save time filtering candidates and reduce employee turnover – In industries where the average employee churn rate is 60%, including assessments within a selection system can significantly reduce overall HR expenditure. 

    The proof is out there…

    Indeed.com recently purchased an assessment company and started offering pre-hire assessments to employers for free as a part of their ongoing expansion of product offerings included in the job posting workflow.

    How is RightHire Helping Job Boards stay relevant? 

    RightHire provides assessments that measure job-specific cognitive abilities and work personality characteristics based on U.S Department of Labor O*NET taxonomy.  These two types of tests together are one of the best predictors of job performance and turnover. RightHire’s assessments can be used for any type of job. Out-of-the-box, RightHire provides assessments for 950+ types of jobs in the economy, each having a duration of 15-minutes or less, and capable of being used on any desktop or handheld device.

    RightHire has recently announced a new rev share program where they provide job boards access to their assessment platform. Job boards can either provide the platform for free to their customers (similar to Indeed.com) or charge employers for assessments. If Job boards charge employers, they need to share revenue with RightHire. Similar to Indeed, Job boards should integrate assessments as a part of job postings to make it optional and simple for employers to add an assessment to their job postings. RightHire will provide the technology for easy integration. Job boards are also requested to co-brand with RightHire using a “Powered by RightHire” logo. RightHire will provide the technical support for employers and candidates and will also provide the marketing materials to increase employer adoption of assessments.

    Interested job boards should email dave@righthire.com – NOTE: their solution is especially useful for job boards that receive high number of applicants for open positions.

  • FireBrickGroup Wants to Help Boards Monetize Resumes
    By on February 11, 2019 | Comments Off on FireBrickGroup Wants to Help Boards Monetize Resumes  Comments

    The team over at FireBrickGroup is looking for job boards to partner with. Specifically around email alerts.

    Send them your daily feed of your jobs and jobseekers.

    • They will create daily behavioral job alerts for your jobseekers with up to 3 of your jobs at the top positions at no cost to you.
    • They will then match our backfill jobs to the search criteria of your jobseekers.
    • Their jobs are comprehensive in scope, geography and number.

    They claim their strict behavioral matching algorithms closely align results to jobseekers keyword searches which will evolve over time based upon crowdsourced results. I have never used FBG but they have been in the industry for a while. Adam Berkowitz, formerly of Beyond/Nexxt, is now repping them.

    Their program shares with you on a monthly basis 50% of all net revenue generated from your jobseekers. You can learn more by reaching out to Adam by phone 215-801-9648 or email adam@firebrickgroup.com.

  • New Ebook! Monetizing Your Job Board Beyond Postings
    By on July 6, 2016 | Comments Off on New Ebook! Monetizing Your Job Board Beyond Postings  Comments

    I’m proud to announce the launch of my fourth Ebook. This one tackles strategies for how to monetize your site beyond traditional job postings. It’s been on my mind for some time now and I was able to finish it last week and get it online. For $20 I’ll teach you 10+ ways to bring in alternate revenue. It’s a must read for any new job board owner.

    ebook-monetize

    In addition to the basics like Adsense and Backfill I’ll cover things like job related affiliate programs, what type of Ebooks you should create/sell, upsells and other services that employers would want to buy. I’ll even share some of my earnings so you get an idea of what you can expect to make. BUY the Ebook here. (16 pages of content)

    Below are some screen shots for what’s inside.

    monetize1

    monetize2

    monetize3

    monetize4

  • Make more advertising revenue with Adsense Direct
    By on January 29, 2014 | Comments Off on Make more advertising revenue with Adsense Direct  Comments

    Ever wanted to have your own version of adsense to sell ads on your site directly? Well if you are willing to let google take a 15% cut now you can. They just launched Adsense Direct. It is only for U.S. based publishers.

    (via Techcrunch) With AdSense Direct, which is currently only available in the U.S., publishers can make deals with individual advertisers – no matter whether the publisher is on AdWords or not. Publishers can simply give potential advertisers a link to their AdSense Direct page and all the publishers have to do is upload their creative and pay for the ad.

    [youtube]https://www.youtube.com/watch?v=mUEzAozB5gw[/youtube]

  • How to monetize a job seeker (premium)
    By on September 19, 2012 | Comments Off on How to monetize a job seeker (premium)  Comments

    Please log in to view this article.

  • More thoughts on monetization (premium)
    By on September 22, 2010 | Comments Off on More thoughts on monetization (premium)  Comments

    Please log in to view this article.