A desktop push notification is typically a web browser notification that pops up for users even if they are not on your site. To get them the user must opt-in in order to receive future ones. If you use Facebook you may already get these notifications. I also get them from sites like ERE Media. They are fairly non-intrusive but great at generating instant traffic.
Recently I helped install them on a job board with 100k monthly visitors. In the first 10 days they have already attracted 1,029 subscribers. I conducted two test pushes which resulted in nearly 50 clicks back to the website in just a few minutes. Prompt your user base to come back whenever you push to them. It’s as easy as creating a tweet.
Above is a snapshot of the two test campaigns using a tool called Pushnami. They each brought in 49 and 45 clicks respectively.
At a cost of just $25 per month for up to 2,000 subscribers this is a pretty cheap way to get traffic. More and more websites of all kinds are leveraging push notifications. Job boards should too. There are lots of tools to do this. In the case of Pushnami the notifications also work on Android phones.
All it takes is a simple insertion of code on your site and you can begin to gain subscribers and start using them to promote pieces of content to draw them back. You can even schedule these notifications on a schedule.