A few months back I launched a job board for relocation called “Jobs With Relo“. The intent was to list jobs that only offered relocation packages to potential seekers.
But although it is an interesting niche I began to feel it was too niche-y.
Part of picking a niche is about finding something that will both resonate with seekers and has a large enough audience to grow. Jobs with relocation are out there but there aren’t a lot of them and it was challenging to find the right backfill that could support the site.
So I decided to change niches and launch something with broader appeal.
Now I’m targeting remote and work at home jobs. A category that has competitors but that is still growing very fast. Introducing JobsWithRemote.com.
Its on the Jobboard.io platform and backfilled with Ziprecruiter. I’m also indexing a feed of remote job listings from some direct employers so it has job content.
But I play the long game. It costs virtually nothing these days to start your site so just keep it fresh with jobs/content and over time it will build an audience. In the beginning its all about getting users so you need to have a consistent content strategy in place.