CareerBuilder and Seattle news station KIRO 7 have teamed up to spread awareness of local job openings, so that people who have lost work due to COVID-19 can find in-demand jobs in their area. KIRO 7 has embedded CareerBuilder’s job search on their website, kiro7.com/jobs and it is promoting the feature during its televised broadcast, calling viewers’ attention to the industries hiring right now and the postings available on CareerBuilder.
“Early in the COVID-19 pandemic, KIRO 7 made a commitment to our viewers; in every newscast, we provide important and useful information on jobs and the economy,” said vice president and general manager of KIRO 7 Pat Nevin. “As Western Washington continues in our economic recovery, we will keep reporting on these vital issues. We are proud to partner with CareerBuilder to help inform our community of the hundreds of open positions available and to provide a platform to help local people easily find the perfect open position at kiro7.com/jobs.”
Takeaway: Partnerships like this are an excellent way to get more traffic. If you are a niche job board start looking for industry related sites and blogs to partner with and power their own job section. You could do this by giving them your RSS job feed or by setting up a new job site for them that matches their look and feel. You could potentially share revenue and expand each others audience which is a win-win for both parties.
The big job boards have leveraged this strategy for years to build their audience so there’s no reason a smaller site couldn’t use the same approach to build and expand job seeker audience.