Zip recruiter Publishing is warning job boards to step up their traffic game else risk being ousted from its partner network. The message below was sent out recently.
Zip has been quiet lately on the publisher front, they don’t seem to be pushing it all now that their main site is so well known. I still think its a good thing to bring in external sources of traffic and even if they don’t have a lot of clicks (as many niche boards don’t) isnt ANY traffic good traffic?
Other than traffic originating from another country, if you can push a US job seeker to a zip job that’s a good thing in my mind. Especially since Zip is still not as big as Indeed.
I work on the Publisher Quality team at ZipRecruiter. Our goal is to ensure our publisher network is delivering highly engaged job seeker traffic to ZipRecruiter and our employers, considering several factors such as the ratio of website visits to clicks, downstream engagement such as applications, and the cost of publisher operations.
We recently reviewed job seeker traffic coming from your ZipSearch placements and found very little activity or engagement, specifically low levels of paid clicks and applications. At its current rate, this low level of engagement is unfortunately not sustainable, and it has a direct impact on our ability to deliver high quality job seeker traffic to employers.
This message is to bring this engagement to your attention and to notify you that if job seeker traffic remains low by 1/1/2022, we will no longer be able to continue the partnership and will need to deactivate all relevant placements affiliated with your organization.
If you are no longer displaying ZipRecruiter jobs and these are latent clicks or if you believe this is not relevant to you, no action is necessary.Ziprecruiter Email
No More Staffing Jobs
In addition to this news they are also cracking down on staffing agency jobs. A reader tipped me off to this email they got;
“We wanted to notify you that we have recently updated our Job Seeker Experience policies. Going into 2022, ZipRecruiter will be asking job board buyers to refrain from redistributing staffing company jobs to us in your buyer campaigns.
Along with other 3rd party job boards and on-demand platform jobs, a staffing company’s jobs will no longer be accepted by our job board buyers. Redistributing jobs from other job boards, staffing companies, or on-demand platforms creates highly duplicative content in our marketplace, leading to a poor experience for our job seekers, performance buyers, and employers. We enforce this new policy to ensure our partnership continues to deliver the best possible experience for all participants in our marketplace. We appreciate your cooperation and support in this effort.”
So Zip is following in the Indeed footsteps. They banned staffing agency jobs a number of years ago and now Ziprecruiter has done the same.
At this point I think staffing agencies should band together and form their own aggregator or better yet buy an existing job board and make it a staffing only aggregator. They need to fight back if they want job seeker traffic.