ZipRecruiter® announced that the company has joined President Biden’s call to action to address the nationwide teacher and school staff shortage. A new online job portal, SchoolJobsNearMe.org, powered by ZipRecruiter has launched as a destination to discover the latest open jobs in K-12 schools across all roles and levels.
“The shortage of talent in education is a national crisis that could hinder the next generation of Americans, our students. This is an all-hands-on deck effort, which is why ZipRecruiter is honored to answer the President’s call by powering a dedicated education jobs portal to address the teacher and school staff shortage and get more high-quality, diverse professionals into classrooms and schools across the country,” said Ian Siegel, CEO of ZipRecruiter.
Now with more than 120 thousand open roles listed on SchoolJobsNearMe.org at launch, job seekers can explore various positions in the classroom (e.g., teachers, para educators, substitutes), in support of the student-body (e.g., guidance counselors, athletics coaches, librarians) and its operations (e.g., crossing guards, food service staff, and information systems technicians). Job seekers also have the ability to search open positions by role, grade, subject, level, and school type, as well as sign up to be notified when a new role is posted near them. Schools, districts, and states can also partner with ZipRecruiter to have their open roles included for free.
This news harkens back to the days when CareerBuilder launched its own niche sites (remember Career Rookie?) powered by its own database to generate more traffic. SchoolJobsNearMe is free for employers so I see this as a way for Zip to gain some targeted job seeker traffic IF they can market/promote it within the teaching community. But I doubt they will as this move seems like window dressing.
Why stop here though? I’d suggest doing similar sites for other hard to fill industries. And then promoting those with actual marketing spend.