Job board marketing tools, tops and tactics.
A reader wrote in to ask they can get more job seekers to come to their site beyond paid advertising. In any job market its hard getting people to apply whether you are an employer or job board. Getting the attention of job seekers is always a challenge that takes effort. But if you act…
If you are looking to get your emails read then you need to add this tool to your marketing mix. It’s a video focused CRM that will get your emails much more attention through video. I ran my test last week and the results are below. I achieved nearly a 50% open rate to 49…
Many times job boards get a one-off paid job posting from an employer but want to get it more exposure to ensure the company gets what it paid for. There are a number of ways to increase the visibility of a job using social media channels. These tips will bring more views to your job…
Google loves timely content. If they find an article about a hot topic you can sometimes get a topical article to rank for SEO. Case in point: DEI topics. My client, EmployDiversity which has been around for 20+ years as a diversity job board, blogs regularly and I make suggestions to their writing team on…
I tell all new job board owners that they should be a content machine in their first year of existence. Content drives traffic if you do it right and there is no better example than a new job board I just discovered. Its’s called OysterLink and it targets the restaurant and hospitality space. Shoutout to…
Every job board should have a newsletter. You should be touching your job seeker base at least once per month and your employers should get one as well. Why? A newsletter both reminds people you exists as well as driving traffic back to your site. If you aren’t maximizing the channel you already own (aka…
Part of job board marketing includes email drip campaigns to your target market of employers. If you are starting from scratch there is a service called LeadCandy that can help you get started. Simply tell them what industry you want to target and ask them to create a list of Talent Acquisition Managers (or other…
Content marketing is the life blood for any niche job board today. You must use and master it to build community and traffic. I recently came across a LinkedIn post from Todd Kunsman who runs the site RemoteWorkJunkie.com; So I asked him to come on my Youtube channel and talk about his content marketing strategy.
The job aggregators below offer job syndication for other job boards. Most of these sites skew towards a more global audience. Of the 8 listed, Adzuna probably has the biggest US audience. Adzuna.com gives you free syndication if you use SmartJobBoard but they are the only job board software I know of that has that…
When it comes to long lasting job boards that have been operating for 5-10-20 years, one thing I often see them not take advantage of is their origin date. If you run a job board that has been around for a few decades, say it loud and proud! Recently I helped an established diversity job…