I spoke to a job board last week who needed a refresh on their marketing efforts. During the call I discovered that they had nearly 20,000 emails in their database BUT they were not leveraging those at all. Emails are one of your best sources for generating free traffic so you had better maximize that…
Category: Marketing
Job board marketing tools, tops and tactics.
Indeed’s new B2B Commercial ‘Shortlist’
ZipRecruiter has long run TV ads directly at employers and now Indeed has their own too. Up to now they have been mostly targeting consumers with their ads for job search but a new ad called “Shortlist” that speaks directly to business owners is currently airing. The ad hits directly at two key benefits, their…
Content Marketing Tip
If you create and share content for your job board (an you ALL should) you need to maximize the reach of that content across all channels. Watch one way how to do that in this 2 minute screencast. Follow me on Youtube
Add This Free Tool to Your Marketing Mix
Job boards need to be good at internet marketing if they want to thrive in today’s competitive environment. That means leveraging cool tools to either drive traffic or collect emails. That’s what HelloBar is designed to do. It is a free tool that places a frame at the bottom of your site and can either…
How to collect Employer Leads Off Twitter (member only)
Find email addresses of employers is paramount to helping you… You must be a member in to view this content. Login or Join Up.
Instagram for Your Job Board
There aren’t many job boards on Instagram, but if you know how to use it properly it can pay off from a branding standpoint and perhaps some traffic. MinnesotaJobs.com actually does a great job of marketing their jobs on Insta so I am going to use them as the example you should follow. It takes…
Facebook Group Warnings
Facebook is cracking down on posting to groups. Be careful to avoid being temporarily banned. I received this message from a reader the other day I posted job offer on a few Facebook groups (16) yesterday and today and Facebook blocked me. Do you have also this issue, i don’t feel that 16 is a…
Job Boards Need to Up Their Content Game
If you are running a job board today you have to realize you are running an internet business that requires great content to get noticed. In an era of same old content it’s time most job boards up their content game.
Free Images for Your Blog Content
If you are writing blog posts you should be adding images to that content in order to make them more visual/shareable on the web. Good images cost money however. Sites like Shutterstock charge you. But there a a number of places to get free images. I just learned about Reshot which allows aspiring photographers to…
Every Job Board Should Do This (member only)
The team at Ezayo.com a new HR job board has… You must be a member in to view this content. Login or Join Up.