I was on a call last week with a job… You must be a member in to view this content. Login or Join Up.
Category: Marketing
Job board marketing tools, tops and tactics.
Does Your Job Board Have an Explainer Video?
I think any good internet business needs a good 1 minute explainer video and a job board is no exception. They offer you a chance to easily explain who you are, what you do and how you can help employers attract industry talent. While browsing Youtube today I noticed this one below. It’s not a particularly…
How long should your email subject lines be? (member only)
When it comes to email subject lines, the new rule… You must be a member in to view this content. Login or Join Up.
Updated Job Board Cheatsheet (member only)
I wrote this a few years back in order to quickly summarize many of my ideas about running a job board. Recently I went through it to give it a refresh. 1. Get an 800# for your business. This will make you look more professional in the eyes of employers. 2. Put your Contact info:…
My Favorite New Email Extractor Tool (member only)
I have used Email Grabber for many years but lately… You must be a member in to view this content. Login or Join Up.
Job Board Newsletters
I have come across a few clients lately who haven’t taken advantage of emailing their employers. Every job board should be communicating with its employers at least once a month. In this screencast you’ll see a good example of one from Mac’s List a local job board out of Oregon. Email is a channel you own…
Easy tactic for prospecting on LinkedIn (member only)
One of the ways I have found LinkedIn to useful… You must be a member in to view this content. Login or Join Up.
Easy Content Marketing Trick (member only)
Ok so I hear a lot of job board owners… You must be a member in to view this content. Login or Join Up.
The Internet Marketing Challenge
I have held a number of calls with a variety of job startups recently and one thing is still clear to me. Most of them are underestimating the marketing challenge before them. The internet recruiting landscape is more competitive ever. Not only are there thousands of traditional job sites there are hundreds of new recruiting…
Another job board adds Emissary’s text reminders
I caught up with David Cortez from Professional Diversity Network. They recently added Emissary’s text reminders to their job descriptions to help with traffic. Professional Diversity Network, Inc. (Nasdaq: IPDN), also know as PDN, is a leading diversity recruitment website that connects diverse talent with employers seeking to increase their diversity pipeline. They also provide…