I wrote this a few years back in order to quickly summarize many of my ideas about running a job board. Recently I went through it to give it a refresh. 1. Get an 800# for your business. This will make you look more professional in the eyes of employers. 2. Put your Contact info:…
Category: Marketing
Job board marketing tools, tops and tactics.
My Favorite New Email Extractor Tool (member only)
I have used Email Grabber for many years but lately… You must be a member in to view this content. Login or Join Up.
Job Board Newsletters
I have come across a few clients lately who haven’t taken advantage of emailing their employers. Every job board should be communicating with its employers at least once a month. In this screencast you’ll see a good example of one from Mac’s List a local job board out of Oregon. Email is a channel you own…
Easy tactic for prospecting on LinkedIn (member only)
One of the ways I have found LinkedIn to useful… You must be a member in to view this content. Login or Join Up.
Easy Content Marketing Trick (member only)
Ok so I hear a lot of job board owners… You must be a member in to view this content. Login or Join Up.
The Internet Marketing Challenge
I have held a number of calls with a variety of job startups recently and one thing is still clear to me. Most of them are underestimating the marketing challenge before them. The internet recruiting landscape is more competitive ever. Not only are there thousands of traditional job sites there are hundreds of new recruiting…
Another job board adds Emissary’s text reminders
I caught up with David Cortez from Professional Diversity Network. They recently added Emissary’s text reminders to their job descriptions to help with traffic. Professional Diversity Network, Inc. (Nasdaq: IPDN), also know as PDN, is a leading diversity recruitment website that connects diverse talent with employers seeking to increase their diversity pipeline. They also provide…
Maximizing Your Marketing Channels
I spoke to a job board last week who needed a refresh on their marketing efforts. During the call I discovered that they had nearly 20,000 emails in their database BUT they were not leveraging those at all. Emails are one of your best sources for generating free traffic so you had better maximize that…
Indeed’s new B2B Commercial ‘Shortlist’
ZipRecruiter has long run TV ads directly at employers and now Indeed has their own too. Up to now they have been mostly targeting consumers with their ads for job search but a new ad called “Shortlist” that speaks directly to business owners is currently airing. The ad hits directly at two key benefits, their…
Content Marketing Tip
If you create and share content for your job board (an you ALL should) you need to maximize the reach of that content across all channels. Watch one way how to do that in this 2 minute screencast. Follow me on Youtube