When setting up your job board there are certain things… You must be a member in to view this content. Login or Join Up.
Category: Marketing
Job board marketing tools, tops and tactics.
Day In the Life of a Job Board Marketer
Recently a site I was mentoring asked me to piece together what a typical marketing person should be doing throughout the day. I thought it was a good suggestion and decided to put it into a blog post. For the purposes of this post we’ll start the day at 8am and end at 5pm. These…
Jobtarget can help you make more sales
Looking for more revenue? Jobtarget may be able to help. They used to power my job boards back in the day but these days are focused on helping employers to target their postings to niche markets. They work with a network of job boards that they promote to employers looking for niche talent in places like tech,…
Always Be Marketing (member only)
I was on a call last week with a job… You must be a member in to view this content. Login or Join Up.
Does Your Job Board Have an Explainer Video?
I think any good internet business needs a good 1 minute explainer video and a job board is no exception. They offer you a chance to easily explain who you are, what you do and how you can help employers attract industry talent. While browsing Youtube today I noticed this one below. It’s not a particularly…
How long should your email subject lines be? (member only)
When it comes to email subject lines, the new rule… You must be a member in to view this content. Login or Join Up.
Updated Job Board Cheatsheet (member only)
I wrote this a few years back in order to quickly summarize many of my ideas about running a job board. Recently I went through it to give it a refresh. 1. Get an 800# for your business. This will make you look more professional in the eyes of employers. 2. Put your Contact info:…
My Favorite New Email Extractor Tool (member only)
I have used Email Grabber for many years but lately… You must be a member in to view this content. Login or Join Up.
Job Board Newsletters
I have come across a few clients lately who haven’t taken advantage of emailing their employers. Every job board should be communicating with its employers at least once a month. In this screencast you’ll see a good example of one from Mac’s List a local job board out of Oregon. Email is a channel you own…
Easy tactic for prospecting on LinkedIn (member only)
One of the ways I have found LinkedIn to useful… You must be a member in to view this content. Login or Join Up.