Job board marketing tools, tops and tactics.
Saw this news from job board iHire last week, the are launching a job seeker podcast. iHire recently announced they are now publishing a podcast called “Find Your Niche: A Career Podcast“. It will be a bi-weekly show that explores the journey of various job seekers form all walks of life. Each 25-minute episode of…
As the owner of several sites, job boards and blogs I get a lot of the following emails, each and every day; I know a lot of you are not writers and struggle with content creation but accepting guest posts can be a source of free original content if you ask for it. There are…
Member only content. One of the marketing tricks I use is to get other sites to write about my sites. You can actually pay other blogs to write about you. There are 2 main benefits to this strategy. SEO back links and perhaps some traffic. TrendyStartups and KillerStartups are two of those sites. I think…
This is a member only post. Every day across social media (Facebook/LinkedIn/Twitter) employers are recruiters are promoting their newest job openings. As a job board owner I see these posts for what they are….LEADS for your business! They tell you that employer/recruiter is hiring right now, that they have an immediate need to fill. As…
One of the more common responses to my newsletter marketing strategy I tell my clients is that you have to talk to your employers on a regular basis. Whether that is once a month or once a week is up to you, but the main point is to REMIND them that you exist. Sounds kinda…
Purpose Jobs, the Midwest’s largest startup and tech community, has announced that its job matching platform now integrates with applicant tracking systems (ATS) Greenhouse, Lever and Workable. These kind of integrations are an excellent way for job marketplaces to gain new users for free. A number of ATS vendors have internal marketplaces to which job…
PREMIUM CONTENT: Marketing your job board requires the use of a few tools in order to maximize your reach. I mainly use four key tools to do that. They are Dlvrit, Mailchimp, Canva and Ubersuggest. Here’s a look at how I use each one. Dlvrit: This is my social media publishing tool. I use it…
Virtual Vocations is helping remote professionals take their careers to the next level with the launch of its new Remote Career Center. According to Virtual Vocations CEO Laura Spawn, the launch of the Remote Career Center comes as part of a continued effort to bring valuable, constructive resources to jobseekers and professionals looking to prioritize…
I read a lot of press releases as part of news reporting activities for the various sites I operate. Doing this regularly allows me to see who is doing PR right from a vendor standpoint. My case in point for this blog is FlexJobs, the member driven job board with remote/flexible work. They push out…
On my podcast ” Rec Tech” I had the opportunity to interview one of the cofounders of Trade Hounds a job market and community for construction workers. They are an app focused platform with profiles and jobs. He told me one of the best things they ever did for marketing was through sending members stickers…