I recently discovered Thejobist.com a new crowd sourced directory for job boards. I like it because its simple and you can add your own. I added one of my sites on Dec 19th so Im not sure how long it takes for them to list you but it looks like a nice backlink to have….
Category: Marketing
Job board marketing tools, tops and tactics.
A job board finder
We dont have enough job board directories. I recently learned of Jobboardfinder.net its a pay for access directory of sites across the world. I wish it were an open database but if you want to add your site use their contact us page to tell them of your existence. http://jobboardfinder.net/contact
Add value by educating your clients (member only)
Whether you own a job board or some other type of HR/recruitment technology its highly important to begin educating your clients and prospective clients. For my new company I’m already writing blog posts about how to leverage social media for recruiting. But blogs aren’t enough. I’m going to start a webinar series also. Webinars are…
Make yourself the face of your job site or recruiting technology (member only)
I got off the call today with a consulting client who started his job board in February 2013. Its in the ‘work at home’ category. He asked me how to get clients. Part of the answer, I told him, is to make himself the face of the company. People do business with people they know…so…
Your job board and Youtube
Every job board should have a Youtube channel. At the very least its AWESOME for SEO since it is the 2nd biggest search engine on the planet. I was just touching up CareerCloud’s channel just now and thought I would write this post. There are lots of cool options your channel gives you to help…
Is your product targeting active employers? (member only)
Recently a startup I am advising asked me a fairly general question about how to market their services. So we went over what they had done so far and I listened to them reel off the usual things…webinars, advertising, etc. Then she mentioned that they had bought a list of emails and sent out a…
Recruiters on twitter
There are a lot of recruiters on twitter. If you did a survey I bet recruiters, sales people and social media consultants are in the top 10 occupations for people on the platform. So from a job board or HR tech product standpoint you better be engaging with them, after all, your business depends on…
Some domain tips and tricks (member only)
If you run multiple products and services off one domain name (like I do on CareerCloud) it may be handy to have a unique domain name for each product or service to use in your online marketing to make it shorter and easier to remember. I’ll use one of my apps as an example. InstaJob…
Writing better emails (member only)
I do a lot of cold emailing prospects, ususally I keep the message very short (under 3 sentences) and have had decent success doing that. Recently I heard about this guy who teaches cold emailing tips. He has a free pdf you can download if you enter your email address, its worth a read. http://breakthroughemail.com/…
Another simple twitter trick
I talked about social media tactics last week but just remembered another one for twitter. I got featured in a blog post last week for somebody’s top list of online recruiting/HR people to follow and I picked up dozens of new followers as a result. So I started to direct message everyone who followed me….