Pinpointing recruiters is fairly easy today. Just go to other… You must be a member in to view this content. Login or Join Up.
Category: Marketing
Job board marketing tools, tops and tactics.
Thoughts on going from free to paid postings (member only)
I had a consulting call this week with a new… You must be a member in to view this content. Login or Join Up.
Make more advertising revenue with Adsense Direct
Ever wanted to have your own version of adsense to sell ads on your site directly? Well if you are willing to let google take a 15% cut now you can. They just launched Adsense Direct. It is only for U.S. based publishers. (via Techcrunch) With AdSense Direct, which is currently only available in the…
Dynamic job post buttons
I think I just created what might be the first dynamic job post button in the industry. In looking for ways to encourage more postings to my new hidden job leads site, we implemented a post button that brings in the location of the page the user is on so that the message on the…
Twitter ads are cheap
Twitter advertising may be just the right mix for your job board. I have started to experiment with them and find them to be effective at driving clicks to my site. And its cost effective too as you can see from the image below. They sent me a nice summary of what I spent and…
Big colorful job post buttons
I have said in the past that your job board design needs to explicity call out employers to post jobs. You MUST make it clear and easy for them to see where to go and how much it costs. That means at least 20% of your homepage real estate needs to have messaging for employers….
New job board directory offers free backlinks (member only)
I recently discovered Thejobist.com a new crowd sourced directory for… You must be a member in to view this content. Login or Join Up.
A job board finder
We dont have enough job board directories. I recently learned of Jobboardfinder.net its a pay for access directory of sites across the world. I wish it were an open database but if you want to add your site use their contact us page to tell them of your existence. http://jobboardfinder.net/contact
Add value by educating your clients (member only)
Whether you own a job board or some other type… You must be a member in to view this content. Login or Join Up.
Make yourself the face of your job site or recruiting technology (member only)
I got off the call today with a consulting client who started his job board in February 2013. Its in the ‘work at home’ category. He asked me how to get clients. Part of the answer, I told him, is to make himself the face of the company. People do business with people they know…so…