A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers. The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the…
Category: Marketing
Job board marketing tools, tops and tactics.
Using Twitter for Lead Gen
The other day I got this Direct Message in my Twitter account; It’s a lead gen message from the entry-level job board WayUp and I thought it’s a great example of how to do lead generation using twitter. It links to a signup form to get a free ebook. Ebooks about hiring in your niche…
Another place to list your job board
On top of my job board directory on CareerCloud I just discovered another place to list your job board for free. Its called SimplyCareer and they have a nice looking directory. Get listed here. As a job board owner you should be constantly seeking out other sites to get listed on. It’s an important SEO…
Reach 9,000 Job Seekers Through Email
I have an email list of job seekers that I have built up via CareerCloud over the years. Would you like to reach them in a single email blast? For $199 I will email your message to them. These are job seekers all across the country so it is a US based audience. If you have…
Here’s how to auto-publish RSS to a Facebook Group
Automating your social media is an important part of any internet business. Many have asked me for help in this area. One of the most common questions I get is about automating content to Facebook job groups. For the longest time I thought there was no way…but there is…with a catch. You can automate content…
Amplify your Content with my Social Media Content Ring
I am looking for a few job boards to team up with me in what I call a “social media content ring“. The goal is to help each participant to increase views on their blog content by having each member of the ring auto publish the other’s content. I am already working with a number…
Peek inside my lead gen (member only)
In the past few weeks I’ve gotten more serious about my job board lead gen activities. I am now actively promoting the job board on CareerCloud as a job distribution service that goes out to 50+ job boards by virtue of signing up with several aggregators like Jobs2careers, TopsUSAjobs and others. My goal is to…
Create a job board pricing guide
I cam across a new local job site for Franklin County PA the other day called FranklinCountyWorks. They created a PDF version of their prices that I thought is a good idea. By creating a PDF version you can easily share your sites pricing information and other pertinent details in a way that makes it…
A Secret Place to Find & Message Recruiters (member only)
I have written about how local Facebook groups can drive a lot of traffic but its also great for finding recruiters. If you search the Facebook group itself with the provided search box you can search for terms like “email” or “send resume” and get some email addresses. But the member section of the group…
Designing your job board newsletter
If you run a job board I hope you are actively emailing your users. I once talked to a job board owner who had collected 100,000 emails since 2002 but never ever emailed them anything. What a waste. If you ever plan on selling your site one day you’d better have a nice big email…