Messaging employers for leads is part art, part science. I’ve tried a lot of experimentation when it comes to this. Generally speaking I can get open rates of 25-50% depending on the product and quality of each email lead. Some of my best success came from using Hubspot’s sales CRM. I was able to create…
Category: Marketing
Job board marketing tools, tops and tactics.
Facebook Traffic Growth Hack (member only)
This post is for paid members only.
Job Board PR
A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers. The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the…
Using Twitter for Lead Gen
The other day I got this Direct Message in my Twitter account; It’s a lead gen message from the entry-level job board WayUp and I thought it’s a great example of how to do lead generation using twitter. It links to a signup form to get a free ebook. Ebooks about hiring in your niche…
Another place to list your job board
On top of my job board directory on CareerCloud I just discovered another place to list your job board for free. Its called SimplyCareer and they have a nice looking directory. Get listed here. As a job board owner you should be constantly seeking out other sites to get listed on. It’s an important SEO…
Reach 9,000 Job Seekers Through Email
I have an email list of job seekers that I have built up via CareerCloud over the years. Would you like to reach them in a single email blast? For $199 I will email your message to them. These are job seekers all across the country so it is a US based audience. If you have…
Here’s how to auto-publish RSS to a Facebook Group
Automating your social media is an important part of any internet business. Many have asked me for help in this area. One of the most common questions I get is about automating content to Facebook job groups. For the longest time I thought there was no way…but there is…with a catch. You can automate content…
Amplify your Content with my Social Media Content Ring
I am looking for a few job boards to team up with me in what I call a “social media content ring“. The goal is to help each participant to increase views on their blog content by having each member of the ring auto publish the other’s content. I am already working with a number…
Peek inside my lead gen (member only)
In the past few weeks I’ve gotten more serious about my job board lead gen activities. I am now actively promoting the job board on CareerCloud as a job distribution service that goes out to 50+ job boards by virtue of signing up with several aggregators like Jobs2careers, TopsUSAjobs and others. My goal is to…
Create a job board pricing guide
I cam across a new local job site for Franklin County PA the other day called FranklinCountyWorks. They created a PDF version of their prices that I thought is a good idea. By creating a PDF version you can easily share your sites pricing information and other pertinent details in a way that makes it…