Colors are important. And when it comes to buttons, the bolder the better. Particularly for “Post a Job” buttons. There’s a reason Jobamatic sites come with a big red post a job button. It calls attention to the number one way you’ll make money. Through employers. So make your post a job buttons big and…
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My Sales Strategies (premium)
I dont do cold calls. Too much effort for too little reward. Plus my business is well established so I dont really have to. Instead I rely on 3 things for driving sales to my job boards…targeted emails, faxing and direct mail. Recently I showed you 2 tools to find email addresses off other job…
Freakin’ awesome tool to generate sales (premium)
Last week I discovered what might be the greatest tool a job board owner could ever have. It is called Email Grabber. It’s a program that crawls any website and collects ALL the emails it finds. It’s instant lead generation every job board should have. Before I found this tool I had been thinking about…
How to make you job board sell-able (premium)
The job board business is a very cyclical one. Our fortunes rise and fall on the back of the overall labor market. Anyone who tries to sell in a down market (like today) will get less because no one knows when the employment picture will stabilize. It wont be a good market to sell until we see…
How much can you make with Adsense? (premium)
I get asked a lot about how much job boards can make with Adsense. So I though why not show exactly what I make to give you a better idea. The image below shows my earnings for most of September. I should make a few more hundred this month but have earned $1,449 so far…
Why I hate integrating other companies features (premium)
If you run a job board for any length of time, other companies in the online job search & resume space will contact you pitching their add-on services for you to incorporate their stuff. I usually resist these pitches when it comes to my sites. Visibility, Jobg8, Payscale, Resume Rabbit are all examples of services…
Blog + Job Board (premium)
One way to get into job boards is by first starting a blog and then adding a job board component later. There are many popular examples of this. TechCrunch has a job board (powered by Personforce), so does Mashable (Jobamatic) and Marketing Pilgrim (Jobthread). Even a blog about blogs has job listings. Pro Blogger has…
My best kept SEO secret (premium)
Perhaps my best SEO secret is to get links to your job board. You need to get quality back-links from related sites such as blogs. But the best links for job boards come from .edu sites. Here’s how I do it. I email the college career centers and ask them for one. Most universities have…
Secret advertising tip for job boards
If you haven’t considered advertising on LinkedIn you may want to consider it. They now allow you to advertise to GROUPS. Since LI is now a massive competitor to all us job boards we might as well use it to our advantage. Much like facebook and Google adwords you just need a few bucks a…
Giving job seekers choice (premium)
Your job board should empower the job seekers that use it. By that I mean it needs to put them in control. They need to have a say in how they job hunt and interact with recruiters. Here are three ways my job boards do this. 1. On my local sites I break down job…