In this insightful discussion, industry veteran Sean Horton shares his expertise on selling and prospecting strategies for job boards, particularly focusing on niche markets like the logistics and transportation industry. With 15 years of experience, including roles at CareerBuilder and Jobs and Logistics, Horton provides valuable insights for job board operators looking to improve their…
Tag: employers
How to Vet Employers on Your Job Board
A reader asks: I was wondering if you could give me a brief description on how job boards verify that a employer is legitimate, and do job boards require documents from employers, as well as what would be the easiest way to verify if a business is registered? I answer: So there is a problem…
The Redirect Conundrum
I have a job board client with a problem. They have a number of employers which they scrape and send the job seeker back to their ATS to apply. In the process the employer only sees the number of clicks that were sent along with the phrase ‘Anonymous’ in their dashboard. The problem is that…
Big colorful job post buttons
I have said in the past that your job board design needs to explicity call out employers to post jobs. You MUST make it clear and easy for them to see where to go and how much it costs. That means at least 20% of your homepage real estate needs to have messaging for employers….
Don’t hide your pricing
Hey job boards, dont hide your pricing information! The owner of carjobsearch.com recently emailed me and when I went to his site I saw this; Now its a french site (for Quebec, CA) so perhaps the image on the right side says it but i dont see any pricing info on the homepage. I think…
Questions employers ask & how to answer them (premium)
When you put a phone number on your site or email address, employers and recruiters will call you to get more info. Here are some of the most basic questions you are likely to get and how to answer them. Can I get a free trial/posting?: This is perhaps the most frequent thing I hear….
Telling employers what to do (premium)
Your job board homepage should clearly tell employers two things. 1) Where to go to post a job 2) how much it costs (at least the basic rate). They pay the bills so you need to clearly spell out what they should do when they reach your homepage. [flv]https://www.jobboardsecrets.com/wp-content/uploads/2011/08/mmjb-employer-links.flv[/flv] SITES MENTIONED: newjerseyjobshop.com monster.com higheredjobs.com marketingjobs.com…