Viewing Profile: chrisr2
Latest Posts by chrisr2
Job Listings Need More ‘Friend’ Not Social SharingBy chrisr2 on February 27, 2017 | Comments Off on Job Listings Need More ‘Friend’ Not Social Sharing
It has been common practice throughout the job board and ATS worlds to make jobs easily shareable with social media buttons. The thinking is people will share them and help drive traffic.
But it doesn’t work.
Job listings are inherently not designed to be shared. Cute puppy videos yes, but not drab job text.
Instead more vendors should be doing this. Replace the social shares with ‘Forward to a Friend‘ functionality. I recently helped JobsInTheUS.com with this very task. We removed the social buttons and replaced with a form at the bottom of each listing.
The idea stems from Facebook actually. On local job search groups people tend to “tag” their friends to alert them to opportunities. Forward to a Friend is the web version of that tactic. They have to know their friends email but it’s a better use of space then trying to get them to randomly share it with their entire social media following. That’s just job spam.
More job boards and applicant tracking systems should follow this lead and think of better ways to get people to share jobs only with people who fit the job. That would be a win-win for all involved.
Career advice site with 40k monthly uniques for saleBy chrisr2 on February 21, 2017 | Comments Off on Career advice site with 40k monthly uniques for sale
I have a career site up for auction on Flippa. Take a look if you are interested in acquiring a career advice/job board with strong SEO rankings, multiple revenue streams and highly unique content. The Buy It Now price is $79k.
Job board SEO makes a comebackBy chrisr2 on February 20, 2017 | Comments Off on Job board SEO makes a comeback
Last week the news broke that WayUP a college focused job site had acquired Looksharp, one of it’s competitors in the college recruiting sector. That news is good news for all job boards but there is another aspect of the deal that deserves attention. WayUp bought Looksharp mainly because of it’s SEO rankings. According to WayUp’s CEO Liz Wessell;
We’re adding more users, more customers, and better SEO rankings! When we first met Looksharp, the synergy was undeniable. Both WayUp and Looksharp had the same mission to help college students land jobs in a much more efficient way than ever before. So, what is most exciting about this is that we now are adding 2M more users to the WayUp community (which already represents over 5,200 schools), and we’re also going to be able to take advantage of Looksharp’s impressive SEO strategy and placements. While WayUp already has a million of its profiles often show up at the top of Google results (for example:https://goo.gl/G6mOXp), Looksharp has been able to do this with many other relevant job-searches.
I’d like to compliment WayUp on their foresight. Acquiring other websites that have good search engine ranking is an excellent way to boost your own by either doing a 301 redirect or by populating the acquired site with your own job listings. It’s a proven strategy that works.
Many new job board owners fail to do enough when it comes to SEO. You need to have an SEO friendly site PLUS create great content AND get backlinks on an ongoing basis. Then you have to wait to bake inside the Google oven. Time is SEO’s best friend. The Looksharp deal should help boost the acquisition prospects for any job board that currently enjoys good SEO rankings. Free search engine traffic is a valuable thing these days.
SEO is back!
Content Marketing Tips for Job Board Owners (member only)By chrisr2 on February 7, 2017 | Comments Off on Content Marketing Tips for Job Board Owners (member only)
Please log in to view this article.
Job board revenues up 11% says SIABy chrisr2 on February 6, 2017 | Comments Off on Job board revenues up 11% says SIA
With the job market tightening job boards are benefitting, according to a new report from Staffing Industry Analysts.
Check out these quotes from the article.
They remain an important — and evolving — tool for staffing firms.
We estimate that job boards are growing at almost twice the rate of the global staffing industry.
The research firm estimates job board revenue rose 11% in 2015, and although the large number of small providers makes an estimate of market size difficult, they believe the global market is somewhere between $10 billion and $20 billion.
As it gets harder to find staff, job boards will see an uptick in revenue since employers need to advertise their openings more. Now is the time to boost your marketing spend. Onward we go.
Hiring for your job board? There’s a site for thatBy chrisr2 on January 31, 2017 | Comments Off on Hiring for your job board? There’s a site for that
HR Tech Talent is my latest launch. After receiving many requests from job boards and HR tech companies about “if I knew anyone” to help them staff up, I thought a dedicated job site would be the best tool to send them too.
The site is powered by Jobboard.io and features free listings as well as additional upgrades. Candidates can upload a resume or create a free public profile and tag themselves with skills keywords. If you are in HR tech and looking for your next gig or just want to promote yourself, you now have a place to call home. See profiles.
After launching it last week, I received many messages about it being a long overdue resource for the industry so I’m glad its finally online. Go ahead and post your jobs…they will also be auto-distributed to the sites Facebook group, Twitter account and Linkedin page with the #HRtechJobs.
If you would like to contribute to its blog with a post about working for your company, write it up and send it to me for some free exposure. At the very least you can create a free company profile with logo and link back to your site.
Software Vendor Shutting DownBy chrisr2 on January 30, 2017 | Comments Off on Software Vendor Shutting Down
A longtime software provider has shut down. Searchease which was started 18 years ago is now defunct.
I don’t believe they were powering many sites so its not big deal in the grand scheme of things. The do own a good domain name however so for current providers of job board software I’d recommend trying to acquire it. Would be a good way to help your own SEO.
Here’s how to auto-publish RSS to a Facebook Group
Automating your social media is an important part of any internet business. Many have asked me for help in this area. One of the most common questions I get is about automating content to Facebook job groups. For the longest time I thought there was no way…but there is…with a catch.
You can automate content to a Facebook group BUT you must have Admin rights. Regular members can’t do this.
Recently I switched to using Dlvr.it a social media management tool. When I began to connect my social accounts I noticed that they included any groups on Facebook that I was an Admin for. Eureka! So if you want to auto post to your own group I suggest creating and growing your own or convincing the group owner to let you do so.
Setting Goals for Your New Job Board
If you have plans to start a full fledged niche job board, here’s the kind of goals you should shoot for;
After one year, your goal should be to have at least 5,000-10,000 users coming to your site every month. That is the minimum number of users you need to ensure that employers who post jobs will actually get some applicants. If you can drive enough qualified applicants to each job posting, employers will consider that site a success and will most likely post again.
And when it comes to the question of how long should you work at your job board before deciding to give it up. The answer is at least 1 year. Online recruiting sites require a long time horizon. There are no get rich quick ideas in this mature industry.
It takes time to grow and nurture your client base and sales. The first year is more about getting users than it is getting sales. You need to build a foundation before building the house.
So I tell all my new clients to be prepared to lose money in the first year. Your main costs will be marketing and software hosting which can range from a few dollars per month to a few hundred dollars per month depending on how you implement it. That means you might spend upwards of $3-5k if you use an online job board software company. Or considerably less if you go the WordPress route. In any case, it may be a while before you can recoup that money.
Marketing costs will vary depending on your budget but with no audience you will NEED to advertise your business. Use pay per click advertising via Facebook, Google and aggregators like Jobs2Careers to get your traffic. For every click expect to spend .25 – .50 cents.
This post is an excerpt from my ebook: The Essential Guide to Launching Your Job Board.
Popular Tech Job Board Acquired by BuySellAdsBy chrisr2 on January 16, 2017 | Comments Off on Popular Tech Job Board Acquired by BuySellAds
With 2017 comes the news of the first job board acquisition of the year. AuthenticJobs, a popular tech job board since 2005, has been acquired by BuySellAds, an advertising technology firm. BuySellAds was also a client, apparently having used the site to build its tech team. Terms of the deal were not disclosed.
BSA’s CEO Todd Garland said this:
A streamlined recruitment process is one benefit already being realized thanks to Cameron and his fantastic Authentic Jobs team. They have laid the groundwork for some exciting new changes, and we hope to accelerate those changes. There’s already excitement brewing with our partners, and we’re going to help Authentic Jobs continue to grow into its full potential.
A message about the acquisition appears on the Authentic Jobs website.
After 11 years, AJ founder Cameron Moll said on his blog it was time to sell;
We love Authentic Jobs immensely, but it was time to give the business and its community greater opportunities than we could afford.
Moll has joined Facebook and his co-founders have moved on too.
In my recruiter days a few years back I actually used AJ to recruit tech talent and I can attest to its effectiveness. At the time they actually offered a money back guarantee which is quite rare for a job board.
The fact that they were bought by a client should also give you something to ponder. I sold my boards to a client and they can be a great suitor if you are looking to sell.
In any case it’s good to see another successful exit from a job board owner. Onward, we go.