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Tracking AppliesBy chrisr2 on January 2, 2017 | Comments Off on Tracking Applies
As a job board owner your number one goal should be driving enough quality applications to your customers jobs. If you fail in this task your employers won’t come back.
Therefore you need to be able to track the number of applies overall and for each job. A lot of the job board software in the market now doesn’t track applies but platforms like Jobboard.io, Job Mount and Smart Job Board do which is yet another reason I recommend them
Without this data you cannot service your clients needs. Jobboard.io recently introduced the “Apply Rate” which is the number of views divided by the number of applies. I love this stats and it’s something you should add to your own job board if you don’t have it yet.
One tip for getting more applies to your site’s jobs (member only)By chrisr2 on December 13, 2016 | Comments Off on One tip for getting more applies to your site’s jobs (member only)
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This niche board just launched a beautiful new redesign
I have said for many years that a well designed job board goes a long way towards helping your sales and gaining new users. Recently the folks at niche job board CoolWorks, which features adventure/outdoor type jobs around the USA underwent a redesign and I thought it was a great example of job board web design.
The new home page features visual new cover images that rotate, a fabulous new header area that integrates the logo into the main navigation and a clear call to action (search jobs). I love how they color the login button off the main nav in purple to make it stand out.
Scrolling down reveals featured a list of featured jobs that can be scrolled horizontally. Notice how visual they are. I think all job listings should have a photo that sells the role and CoolWorks does a great job with “visual” job postings.
Once you click into the site through a job search I did find one issue with what they did. Too much white space. The area that displays my keywords takes up way too much area and pushes job results down too far. They should squeeze the keywords onto a single line. It looks like the “Save This Search” box may be the cause of this but I would recommend looking at a different way to implement that feature so it is more linear.
They also do a great job curating user generated content through their “Journal” section where people write about the cool jobs they get through the site.
There is lots to admire about their new redesign. Other job boards should be jealous. It looks like they built site using WordPress. A lot of job boards online now have let their sites get old and gray. But CoolWorks is one of the leaders in our space that just keeps getting better.
New Upsell: Add Audio to your Job ListingsBy chrisr2 on December 6, 2016 | Comments Off on New Upsell: Add Audio to your Job Listings
I am launching a new service that other job boards can use to upsell their customers and make more money.
The idea is to provide a short interview with the person posting the job in order to get more information and give that job a “voice” The audio, which I host with Soundcloud, can then be embbedded into the job listing like this.
The cost to job boards who want to add this option is $100 each. You can charge the employer $150 and pocket the $50 profit. So if for example, you sell a normal job posting for $100 the cost for Job + Audio would be $250. Or you can charge higher. It’s up to you.
Each Jobcast is about 3 minutes long. I will create the script, host the file and provide you with the iFrame code to embed. Your job board should allow for HTML access on its job description pages for this to work so be aware of that. Check out this example on my CareerCloud job board.
Why Add Audio?
Well, put simply it bring the job listing to life and is faster & cheaper than doing a video. Audio will help the employer stand out in a sea of text only postings.
Send a quick email to email@example.com and we’ll setup a time to chat about how to implement it on your job board.
Here is the embedded audio. The picture on the left can be of the person or their company logo. I ask the employer to describe their ideal candidate and why someone should work there.
GreatHires.co Founder Talks About the Interview ExperienceBy chrisr2 on December 5, 2016 | Comments Off on GreatHires.co Founder Talks About the Interview Experience
On my Rec Tech Podcast I talk to various job boards and HR tech vendors. Last week I chatted with Ray Tenenbaun the founder of GreatHires which is an innovative interview management tool designed to make the candidate experience better.
Its a very practical tool so if you are building something for HR people or recruiters take a lesson from Ray and hear about the tool and how he came to build it. HR folks like practicality in their tools.
From my video archives: best days for job posting salesBy chrisr2 on November 29, 2016 | Comments Off on From my video archives: best days for job posting sales
Recorded back in 2010, this quick tip about when employers typically post jobs is still rather true today. Job board sales follow the schedules of the HR/recruiters who use them…9am-5pm. Avoid pitching them on monday mornings at all costs.
Smart Job Board introduces Recurring Billing
Smart Job Board is the first platform provider, to my knowledge, that now offers recurring billing options for employers. They made the announcement on their blog last week.
Recurring revenue is great for job boards (or any internet business). Helps to maintain steady income so think about ways to integrate it into your product mix. Also save you time from having to collect or sell to customers. You can choose to bill your customers on a monthly or yearly basis.
There is one more type of revenue model that might make sense for software vendors to add. A membership based model where you charge job seekers and make postings for employers free. Would only make sense to use in certain industries but might be a good source of revenue for platform providers. For now you could try using membership software like Memberium.
Amplify your Content with my Social Media Content RingBy chrisr2 on November 22, 2016 | Comments Off on Amplify your Content with my Social Media Content Ring
I am looking for a few job boards to team up with me in what I call a “social media content ring“. The goal is to help each participant to increase views on their blog content by having each member of the ring auto publish the other’s content.
I am already working with a number of sites like Job Monkey through my CareerCloud site.
Here’s how it works. To participate you will need access to a social media tool like Buffer, Dlvr.it or Meet Edgar.
1. Exchange RSS feeds with CareerCloud.
2. CareerCloud will auto-publish your content to its Facebook, Twitter and Linkedin channels.
3. Your site auto-publishes the CareerCloud feed to its Facebook, Twitter and Linkedin channels.
4. We all get more exposure!
Now I have a few limitations. I am only willing to partner with established sites who have at least 1,000 social media followers. Your Content must be job search related and not be spammy. Career Coaches are also a good fit who write on their blog. You must also have channels on the big 3 – Facebook/Twitter/LI.
Hear about this new college career siteBy chrisr2 on November 21, 2016 | Comments Off on Hear about this new college career site
I recently had the chance to speak with Jim Milton of Portfolium. It is a next gen job board focusing on college student portfolios instead of resumes or profiles like LinkedIn is. I thought you might find it interesting to hear how they tackle the job market.
New WordPress Plugin for Jobs2Careers
If you own a blog and want to add job listings to it there are a number of plugins to do that. But most of those only backfill from Indeed. But no more. Pete Metz, owner of SkiptheDrive, has changed that. He developed a WordPress plugin that lets you search and browse listings from Jobs2Careers, now the 2nd largest aggregator behind Indeed.
I have installed it to display recruiting/HR jobs on my site RecruitingHeadlines.com. View it here.
There are 2 steps required to set it up. First you have to have a publisher account from J2C and create a new feed for yourself from there dashboard. Once you have that you copy the user id and password from with that url and insert into the settings of the app. Just search for Jobs2Careers in the plugin store to find and install the app. One cool feature is that you can limit the backfill to a certain location if you have a local job board. Get the plugin here.
NOTE: you cant post jobs, the plugin is only search/browse so its probably a better option for blog owners who just want a little extra backfill revenue. There is no cost for the plugin.