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New Job Board Sightings
Despite being December, traditionally one of the slowest job hunting months of the year, some job boards are making news. Here’s a quick roundup that I put together for your review. Tis the season.
THEME: Job boards go global!
The Seattle Times has chosen a UK provider of job board software to power their new classifieds hub. Visit jobs.seattletimes.com to see the new site in action. Its a clean well thought out design built by Talenetic, the latest start-up from the founders of the UK’s leading job board Jobsite.co.uk. it’s their first site in the USA and they replaced Adicio.
I think UK job board software providers do a great job in general with their front-end designs. They get it.
A new Indianapolis-based startup founded by two job-board veterans is raising $2 million for a location-based mobile app/website platform that helps people searching for low- and mid-skill jobs. Called Work Here, they say they draw millions of job postings from the DirectEmployers database. Many employers will see their openings on the app. But if they want to post an unlimited number of jobs directly on the app, and launch an ad campaign that targets a specific profession in a certain geographic area, the price tag is $499 a year. Read more.
Job boards are still launching. Here’s a new one in the UK.
WorkanGo is a newly-launched job board solution that is dedicated to filling the demand between companies and low-skilled, immediate candidates. Visit link.
And here’s one in New Zealand
Free job Postings is a new job board that is New Zealand’s free jobs postings that is engineered to recruit the right person for the job fast. The site was designed by a team of former professional recruitment consultant in both internal and agency recruitment. Free Job Posting can be assessed on the internet at FreeJobPosting.co.nz.
What to ask before buying a job board
If you can buy an existing job board that has revenue and traffic, thats usually abetter alternative than building from scratch. Having bought and sold many job boards myself, I’ve learned what to ask before pulling the trigger. So here are 30+ questions to include in your discovery process. If you have a few more to add, leave a comment.
Use these questions to help determine the value of the job board.
- How many people does it take to operate the business?
- List all expenses of the business.
- What do those people do?
- How much do they make?
- Are they full time, or part-time? (how many hours do they work)
- What is the bare minimum needed to operate the site in terms of staff/hours per week?
- What platform is the site built on (custom built or hosted software)
- If custom, what technology is it built with? Does it need replacing?
- How much does hosting and maintenance of the server cost monthly?
- How many monthly pageviews and unique visitors does the site get?
- How much of that traffic is paid vs unpaid? (seo, aggregators, etc)
- How much of the traffic is generated by google?
- Traffic trends: has the site lost traffic this year? gained it? or stayed the same vs last years numbers?
- Are their any free sources of traffic that are at risk of going away?
- Describe all revenue sources.
- What does each product cost?
- What are the sales number from the past 3 years?
- Is all sales data verifiable by a 3rd party? if so can you access that data for evaluation?
- Will they show you the tax returns for the business?
- How many clients does the business have?
- Does the site have a broad range of clients?
- Is the industry the site serves a growing industry?
- How is the job market in that area (canada) overall?
- Are there any agreements with 3rd party vendors that have to be honored?
- Does the company have any debt or copyright claims against it?
- How many emails of candidates and employers does the site have?
- How many jobs currently posted? How many from same time last year?
- Why is the owner interested in selling?
- Are all job postings original or do they scrape or backfill from other sources.
- How old is the site/domain?
- Can you speak with some of their clients?
- Does the site have established profiles on social media? (list # followers for each)
You also need to ask yourself how much will it cost you to take over the site. Do you have similar resources to operate it, Will you have to hire more people. Are you new to the industry, etc.
Hire me to run your job board
Need some help in the management & marketing of your job board? Now you can hire me, the job board expert who’s been running them since 1999, to market and manage your job board on a weekly basis.
I’ve begun to partner with a few select job boards on a part-time basis to help improve their revenue or to just keep the lights on.
My services are based on a monthly retainer fee. In some cases I will consider doing it for a revenue share. I’m looking to partner with established sites that have traffic and revenue.
NOTE: If you are a newer site just getting started you can still hire me on a hourly basis.
Call 203-572-2053 or contact me to learn more.
Job Board Software – Is there room for more?
A reader just sent in this question;
Do you think there’s a business in the job board software market or it is already saturated with all kinds of job board software?
My short answer is NO. I would not want to start a (traditional) job board software product today. Here’s why;
- The industry is very mature. There aren’t a lot of people rushing to launch new job boards. There’s already 5-10 per niche. The only new clients you can potentially pick up are ones in small or new niches that haven’t been filled yet. These days the existing software providers are merely swapping clients with each other. Newer clients are hard to come by.
- There are already plenty of options. From Jobboard.io to WebScribble to the many WordPress job board templates we have plenty of options to choose from. And you can always build a custom one which many people choose to do since job board owners LIKE customization.
If it were me I’d be building more matching algorithms and job distribution into job board software. I’d love to see more of a hybrid platform. Like ones that offer pay-per-applicant revenue models and offer job distribution. Kind of like a cross between Ziprecruiter and Appcast.io. That’s where things are heading.
Thanks for the question, it was a good one. Contact me for further engagement
Freelance aggregator GiantGator shuts down due to cease and desist
I discovered some disappointing news recently that the niche aggregator called giantGator which crawled freelance sites such as UpWork and Elance has shut down. The founders were sent a cease and desist letter by Upwork and said they had received a “chilly reception” from many of the other sites.
Their goal was to make the ‘kayak of freelance’ which I thought would be a highly useful tool for the freelance market. Freelancing is on such a growth curve there needs to be a better way of bringing all these projects together in one search. Sadly that isn’t going to happen anytime soon. The founders of GG said they were committed to sending the freelance sites free traffic and never charge them for it.
I have long predicted that we would start to see more niche aggregators popup. It’s a natural evolution of the job search industry to make search more efficient (aka Indeed). But this latest development is troubling. Imagine if employers started declining their feeds be scraped? Where would companies like Indeed and SimplyHired be now?
Craigslist took this approach in the late 2000’s when they removed themselves from aggregator listings (and eventually Google too). They wanted to protect their data which is understandable. But are Craig’s postings still delivering the same kind of ROI to employers as they once did? Some recruiters I’ve spoken to would argue not.
For a niche aggregator to work, it would have to promise NEVER to charge the job boards it crawls. Trust is the word. Job board owners are already jaded by how Indeed minimized them over the years as it began to favor employers over everyone else. But the idea of a niche aggregator for certain industries still makes sense as a use case for candidates. Perhaps someone will pick up the torch from Keith and Dimitro and finish the race.
NOTE: another niche play example is tech job aggregator Jobfusion.co
My Latest Backfill Earnings
I like to get paid for doing nothing.Thats what being an affiliate pf the major job boards can do for you. You make money while you sleep.
Granted its not big money but hundreds of extra dollars in my pocket each month is free money and I’ll take it. Below is a list of my recent earnings with Indeed, SimplyHired and ZipRecruiter.
INDEED – $214.51 for October. Most of this comes from backfilling on these Hidden job lead pages.
SIMPLYHIRED (simply-partner – $213.64 for Aug & Sept. Most of this comes from my drone job site.
ZIPALERTS – $16.28 for October. This comes from a new jobs page I put up a few months agao. It doesnt get much traffic yet.
A reader asks…
Mike, who runs a healthcare job board wrote in to ask;
I am looking for Job Board software that would offer Paid for
Performance Job Posting ability rather than paid job posting slots.
Any thoughts Chris? More like and Indeed, SimplyHire, ZR, J2C something
we could offer all of our Staffing Agencies in our network
Hey Mike thanks for writing in. To my knowledge none of the current jobboard software providers offer a way for you to charge by the applicant. Its a good idea though, something I feel the software providers should implement. Employers love PPA! Sites like Appcast are being built on this kind of model.
A Clever Email Example from HR Tech Vendor to a Recruiter (member only)
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Madgex introduces new revenue stream for job publishers
This is interesting. Madgex, the UK based profiver of job board software is launching a new Course Board platform. They are pushing it as a new revenue stream for job boards. Essentially its a directory specifically built to list educational courses.
According to the article on OnRec, “This exciting new addition to their product portfolio allows newspapers, publishers, associations and any job board to create a new revenue stream by marketing and advertising courses and course providers to their online audiences in a very targeted way.”
First of all I’m a fan of new revenue streams. Job boards these days need to have more than one.
A medical site called BMJ has it live right now. They list a variety of medical courses for their job seekers.
A directory of anything related to your niche is a good idea. You could charge for posting to the directory just as you do for jobs. It could be a list of consultants in your industry, courses, events, …whatever. -CR
Madgex is an expensive job board software which I dont recommend for newbies or startups. They are high end. But if you want to build a directory of your own there are wordpress templates like Listify which can do the job too for a lot less.
Always be thinking about diversifying your revenue stream. The more you do, the more your site will be worth in the long term.