Viewing Profile: chrisr2
Latest Posts by chrisr2
How I sold my Career Advice Site for 30kBy chrisr2 on May 1, 2017 | Comments Off on How I sold my Career Advice Site for 30k
Last week my career advice site sold at auction on Flippa for $30k. After 5 years it was time to move on from CareerCloud.
I originally started the site as a social resume platform, but that never took off so I pivoted the site a few years ago to be more about career advice. Eventually I added a job board component and other tools like job leads.
It reached nearly 40,000 monthly visits but I was having trouble keeping up with its daily tasks as my consulting business is getting busier and busier. So like any good entrepreneur I decided it was time to cut ties and try and recoup the money i put into it.
In the end, I took a loss on the business but at least I was able to salvage something for my efforts.
I sold it on Flippa.com which is a auction site for websites and domain names. It’s not always the best place to sell your site but it can bring you needed cash quickly if that is your goal. It does attract a lot of bottom feeders but they do successfully sell higher value properties.
I started by buying the premium auction for $249 for maximum exposure across their channels. I wanted everyone to see it. They placed the auction on their homepage and other areas to do just that.
Then I wrote a long and detailed description of the site including its history, who I was and why someone should consider buying it. I included all the expenses, all the revenue sources and other information for prospective buyers. I also wrote who should buy the site in attempt to target the right audience.
WHO SHOULD BUY
CareerCloud would probably appeal to;
- Any job search or recruiting related startups who want to quickly increase customers or need another way to market themselves to their target audience.
- An established job board who needs more channels to broadcast their jobs to.
- Investors who see potential and want to expand on the platform that CareerCloud has built.
- A career coach who want to create a bigger voice for themselves and additional revenue streams.
- A staffing firm who wants access to a national audience and additional revenue streams.
- Anyone looking to have their own internet business to work on in their spare time.
- Blogging company who wants to expand into the career space.
When you auction off a site you also must sync your Google Analytics account and do a 12 month breakdown of expenses and revenue which they use to display profitability (or not). I was also invited to work with a Flippa rep to show them my Quickbooks data which further proved the site’s claims.
I set the Buy It Now Price to $95k, set the reserve to $60k and launched the auction. Over the next 30 days it picked up a few hundred watchers and several bids. But as the final day neared it only reached $10k in bids. And the site went unsold.
Then I received an offer from Flippa to re-list the site for free and try again. So I did.
This time I reduced the Buy It Now to $50k and the reserve to 30k. Potential buyers started leaving comments and emailing me questions. I began to have some serious exchanges with a UK buyer and another one from Seattle. There was definitely interest.
The 2 serious bidders asked me for the reserve price which I gave them. After a few more email exchanges with the Seattle buyer he put in my reserve bid as the auction came to a close on the final day. I finally had a buyer. The following night I Skyped him so we could meet virtually and answer his questions. Then we set about transferring over the accounts like SquareSpace, Mailchimp, etc. He would simply change his billing information and credit card data to his and take over the services.
After the auction ended he was required to upload the funds into the Flippa Escrow account. Once I had delivered all the digital assets including the domain name, he informed Flippa to release the funds directly to my bank account.
The deal was done.
The new buyer essentially bought it for its SEO value. Over the years it picked up hundreds of great backlinks and that is the value the buyer saw. It would take years to get those backlinks on his own from scratch. By buying the site, the new owner can immediately build on the foundation I put in place.
TA Tech Pics & AudioBy chrisr2 on April 25, 2017 | Comments Off on TA Tech Pics & Audio
One of the panels at TA Tech last weekend featured 4 HR professionals moderated by Tony Lee of SHRM. In this Q&A led by Ethan Bloomfield they answer questions about their use of job boards and provide some valuable insight for any job board owner.
Here are a few pics from the event. Great to see everyone.
Interview with Smart Job Board FounderBy chrisr2 on April 24, 2017 | Comments Off on Interview with Smart Job Board Founder
At this weekend’s TA Tech event in Chicago I go the chance to meet Rodion Telpizov the founder of Smart Job Board, one of my recommended vendors and a sponsor of this blog. He flew 20 hours from his native country and gave me the scoop on some upcoming features. Be sure to listen to my last question where I ask him his advice for new job board owners.(10 minutes)
More News and Notes
Greetings folks, I will be at the TA Tech job board event this weekend in Chicago. Hope to see some of you there. In the meantime here are some news items to keep you reading.
- USAjobs.gov adds new functionality to its job board for seekers. Details here.
- Virtual Vocations Launches New Employer Job Portal for Companies Looking to Hire Remote Workers. Details here.
- VirtualAssistants.com, a job board for VA’s since 1999 is undergoing a new redesign. Look for a new on in a few months.
- WordPress: I came across this video about how to use Gravity Forms a popular WordPress system to build your own custom job board. I only recommend using WordPress if you are techie enough to handle the workload and setup. otherwise you are better off using the hosted platforms like Smart Job Board, Jobboard.io and Job Board Mount.
- Dice (DHI) is no longer for sale according to reports.
- CareerBuilder’s Q2 Hiring Forecast is good news for job boards. Forty-five percent of U.S. employers plan to hire full-time, permanent employees in the second quarter – a significant jump from 34 percent last year and the highest percentage for the quarter dating back to 2007, according to CareerBuilder’s latest forecast. Temporary hiring is also expected to experience a double-digit boost year-over-year with nearly half of employers (49 percent) planning to add temporary or contract workers over the next three months.
- Google may be launching their own ATS. News last week came out says they are quietly testing something.
Using Twitter for Lead GenBy chrisr2 on April 17, 2017 | Comments Off on Using Twitter for Lead Gen
The other day I got this Direct Message in my Twitter account;
It’s a lead gen message from the entry-level job board WayUp and I thought it’s a great example of how to do lead generation using twitter.
It links to a signup form to get a free ebook. Ebooks about hiring in your niche are a terrific way to build your prospect lists. Every job board or HR tech startup should utilize this tactic as much as possible. And using Twitter makes it easy to find recruiters and HR people. Just do searches on phrases like human resources, recruiter, staffing to find people and organizations who are hiring.
The WayUp message good message in my opinion because it:
a) personalizes it with my name
b) tells me why they are sending it
c) lets me access something relevant that might help me do my job
So get out there and start writing yours to build your own list of hiring prospects.
Archives: When Monster Went NicheBy chrisr2 on April 11, 2017 | Comments Off on Archives: When Monster Went Niche
This week I have been scrolling through some old videos from my Youtube channel. Some of them are 7+ years old now and it’s amazing how much time flies. I started this site after the great recession hit the country in an effort to monetize the stuff inside my head. It’s been a blast.
Here’s a video about Monster’s own niche job boards (from 2010). The ‘riches are in the niches’ they say and I am a firm believer in boards that specialize. Recently I worked with a couple of newbies who were starting general job sites but warned them they face an uphill climb with Indeed and other big guys in their way. “Cool technology” alone is not enough, you need the right audience too.
Job Board idea: I Want to Work atBy chrisr2 on April 10, 2017 | Comments Off on Job Board idea: I Want to Work at
Back when I was still running my previous job board (ACJ) I recorded this video about a new job board idea. Time has passed (7 years), but I still think it’s a site that needs to exist.
Basically it’s a concept to allow job seekers to target individual companies by pitching themselves in a “I want to work for you because…” kind of way.
I see it as more of reverse job board that features candidates not jobs. Give it some screen time and drop a comment with your thoughts.
Indeed Axes Some Affiliate Programs for Publishers
Now that they are the biggest job site in the world, Indeed.com no longer needs help from other sites to promote their jobs. At least that’s the message I got after reading their missive that was sent to all affiliate publishers last week.
My inbox blew up soon after as clients and other industry pros pinged me to ask what it meant. I told them that Indeed’s relationship with other publishers, particularly other job boards, is slowly eroding. People were confused by the email so when asked for clarification I got this response;
If you are a Publisher who has previously been approved for Sponsored Job content you will not need to be approved again, however you will need to use the job search api to generate revenue. All revenue generation opportunities from the Search Affiliate model will be discontinued.
If you are a Publisher that has not been approved for Sponsored job content, information regarding how to apply will be shared soon on https://www.indeed.com/
publisher. Please note that you may continue to use any tools that you are currently using, however as of 4/1/17 revenue will no longer be generated unless you become an approved Publisher.
I’m note sure why affiliates need to sign up again for something they already use. For those job boards that use hosted platforms like SmartJobBoard and Jobboard.io it means any regular listings you display will earn nothing while only sponsored jobs will generate revenue. Since most affiliates were only earning a paltry 6-7 cents a click anyway its not a huge loss. But it’s time to move on to other sites with better alternatives.
This news also comes on the heels of their recent announcement that they will no longer be accepting new job boards into their paid listings as of March 31st, 2017. From what I’ve been told, any current advertisers will be allowed to stay and pay Indeed to buy job seeker traffic but no new ones will be accepted. And by the way, there are still a handful of boards receiving organic traffic from Indeed.
For the past few years I have been pushing clients to use Indeed’s competitors to buy traffic from because there is no sense in helping the rich get richer. In order to counter balance their size and power, job boards need to support the other players in the space to compete. That means giving their money to the likes of Jobs2Career, ZipRecruiter, TopUSAjobs, Juju, Beyond. It also means redoubling your efforts to generate your own traffic through content and SEO.
- Jobs2Careers – right now I am seeing an average of 17 cents per click with their backfill on a variety of my clients sites. Signup here.
- Appcast – these guys will also pay you up to .25 cents per click (they have an inventory of 300k-500k jobs to backfill with)
- ZipRecruiter – last time I used them I was getting 8-10 cents a click. Details.
- Beyond – the large career site network has their own affiliate program.
- Juju – Details here.
This job site needs to exist but doesn’t (member only)By chrisr2 on March 21, 2017 | Comments Off on This job site needs to exist but doesn’t (member only)
Please log in to view this article.
News and Notes from the Job Board WorldBy chrisr2 on March 20, 2017 | Comments Off on News and Notes from the Job Board World
Here’s a quick roundup of job board news and notes that have crossed my desk.
Indeed. I have heard that as of March 31st they will no longer be accepting sponsored jobs from job boards any longer. Sites that advertise with them now will be grandfathered in. No new job boards will be accepted. This move comes as no surprise to me as they have been focused on going around the boards for many years now. Time to give your money to the smaller players like Jobs2Careers, TopUSAjobs, Jobg8 and Juju if you want paid job seeker traffic. Indeed is also launching their own platforms to build employer sites.
WorkHere is getting some press. They are a job board app out of Indianapolis which is hiring. I spoke to one of their founders last year if you want to hear that audio click here. I consider companies like WorkHere, WayUp part of the new crop of ‘Job Boards 2.0’ era that is putting new spins on a proven method of attracting talent.
Randrr. I keep getting pings about this strangely named job search site, but they sure are taking forever to get it launched. Apparently they hired a boatload of people and are building a “smarter job search”. I question however whether investing a ton of money in our mature space is worth it. Why not go the startup route and begin by proving your concept first? Perhaps they will prove me wrong. Perhaps not.
Climber.com launches personal career site service. The company’s California based career team works with clients to build the career site, so there is absolutely no programming experience needed. Details here.
Interview with Indeed’s head of tech. By any estimates, we’re looking at about a million jobs in tech — engineering, software development, design, management — that will added in the next two to five years. Read story.
Ladders, Inc. Announces Integration with Greenhouse Software. Integration features will allow recruiters to find and source the best candidates. Press release.
Onward we go.