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Best Candidates for Job Boards: Established SitesBy chrisr2 on July 11, 2017 | Comments Off on Best Candidates for Job Boards: Established Sites
Recently I helped the team at Agency Checklist launch this new job board. Powered by a WordPress theme, it’s a “hyper-niche” site that targets Massachusetts insurance jobs.
And they are off to a strong start having already sold several postings in the first month. A big reason for this is their existing audience. AgencyChecklist.com has been around for a number of years and they have built an existing audience and email list that they can leverage for traffic and sales.
This brings to my next point which is that if you have a site with existing traffic and an audience of like minded people, your job board is more likely to be successful.
I’m not saying that you can’t start from scratch, but if you do, it will take much longer and cost more money to make it work. Sites with a built in audience are always at advantage. Just look at sites like Problogger which started out as a blog but eventually added a job board which now brings in significant chunk of revenue for its owner.
I’ve also been getting calls from recruiters/staffing agencies looking to start their own job boards to supplement their business. A job board is a good idea in these cases since the goal is not necessarily to make money but to build a resume database and give clients they can’t really help an online way to market their openings.
Logojo.ca is a good example of this. Owned by a longtime staffing professional, their new job board gives them an additional channel to promote their openings that target municipalities in Canada.
The Redirect Conundrum
I have a job board client with a problem. They have a number of employers which they scrape and send the job seeker back to their ATS to apply. In the process the employer only sees the number of clicks that were sent along with the phrase ‘Anonymous’ in their dashboard.
The problem is that these employers have a hard time understanding the value of these ‘redirects‘.
So my idea is to capture a simple piece of information BEFORE they click to apply. Tale a look at the proposed solution.
I want to capture the job seeker email address and also provide that to the employer to give them SOMETHING to prove an actual person clicked with the intent of applying. I would prevent the redirect from happening until they fill in the email field.
It remains to be seen if this is a good idea. The downside to the idea at this point is two-fold;
- They may enter a fake email.
- They may not click at all
So I am asking my readers for a little feedback. Do you think its a good idea? How else might you approach the problem?
Leave a comment if you have something to say.
UPDATE: the following Madgex sites have an external redirect data capture form implemented:
If you click ‘Apply’ on a few jobs, you should come across one which will redirect you and before that happens you will be presented with the form. There are a few variations to each implementation but the technology is largely the same for each site.
How to get your site in Google JobsBy chrisr2 on June 27, 2017 | Comments Off on How to get your site in Google Jobs
Now that Google Jobs has launched many job boards are scrambling for how to be included. I saw one comment last week that Snagajob saw a 9% increase in traffic from it. Not bad. The new search function will definitely be a boost to the initial list of included sites.
I’ve done a lot of searching the past few days and I saw a lot of the same sites appearing over and over again…Linkedin, CareerBuilder, Zip, etc. The occasional niche board showed up as did some direct employers.
The good news is that if you already are powered by a major software providers such as Webscribble, Madgex, Jobboard.io, Jobmount, SmartJobBoard you are already covered. Many of them made announcements stating such.
Those platforms already have the proper job schema Google needs to organize your job data. The other thing you should do is make sure you add your sitemap.xml link to your Google Search Console. This is a critical piece of the puzzle.
I suggest reading the following 2 articles to get a better sense of how it all works.
CareerBuilder finally found a BuyerBy chrisr2 on June 26, 2017 | Comments Off on CareerBuilder finally found a Buyer
Initial reports that CareerBuilder was going to be bought for 1 billion were debunked last week when a private equity group and a teachers pension fund, bought a majority stake in the company.
According to an ERE report, the deal values the company around $500 million. Thats about $71 million more than what Monster recently sold for. For the record I never believed the $1 billion number since I knew what Monster was eventually valued at. The two companies are very similar so a $500 million dollar price tag is more in line with industry valuations.
CareerBuilder is a mature, yet stable business. That’s what the new buyers are getting. Time will tell whether they get a return on their investment.
JobMount Now Offers Career Sites as a ProductBy chrisr2 on June 20, 2017 | Comments Off on JobMount Now Offers Career Sites as a Product
Sites powered by JobMount can now offer branded career sites as part of their offering. This news comes on the heels of Indeed’s recent career site announcement.
According to Valerii Verbovetskyi, from Aspen Tech Labs which owns JobMount, “Corporate career site pages are a preferred choice for candidate job searches & applications. Job boards can now offer fully functional branded mini sites with a custom application process and targeted job campaign landing pages for hard-to-fill positions.” They announced a series of upgrades on their blog last week.
So your Job board would have multi-site account within your dashboard to create career sites, ad campaigns or provide ATS access to employers. Here’s what it looks like in the pricing page.
Personally, I like the move. Job boards need to add more products like this to compete with ad agencies and the new Indeed product. The more you can embed your site into the workflow of your employer clients the longer you will keep them as a client. It’s that simple.
Glassdoor Claims #2 Traffic Spot Among Job SitesBy chrisr2 on June 19, 2017 | Comments Off on Glassdoor Claims #2 Traffic Spot Among Job Sites
Based on unique users, custom job list sites and the % Change Media Trend Report by comScore Glassdoor now claims 45 million monthly uniques.
Indeed.com is of course number one, CareerBuilder.com, Monster.com and ZipRecruiter.com round out the top 5 job boards in the country. I believe Indeed is around 200 monthly uniques but that is a worldwide number.
According to the release, “Glassdoor is the fastest-growing U.S. job site(1), increasing an average of 28 percent per month since January compared to the same period last year, according to comScore. This continued growth has propelled Glassdoor ahead of competitors, many of which are seeing traffic decline year over year, to become the second most-visited job site in the U.S. for 11 consecutive months(1). Glassdoor welcomes an average of 45 million monthly unique users(2).
At the same time, a new survey conducted by Harris Interactive of U.S. workers reveals people significantly prefer Glassdoor’s job search experience over other job sites(3). Only Glassdoor aggregates millions of job listings and tightly integrates company ratings, salary estimates and interview questions into actual job postings. This unique job search experience provides job seekers easy access to all the available jobs combined with important company insights to help them make more informed decisions about where they apply and work. And, being more informed is an advantage for candidates as third-party analysis of more than 30 million applications has shown that candidates who apply through Glassdoor are twice as likely to be hired than those who apply through other job sites(4).”
Glassdoor is also under fire for its anonymous reviews however. According to a FoxBusiness report, The Justice Department is clashing with career site Glassdoor over the company’s refusal to identify users who posted anonymous employee reviews of a veterans health-care company under federal investigation.
3rd Party Widgets for Your Job BoardBy chrisr2 on June 12, 2017 | Comments Off on 3rd Party Widgets for Your Job Board
I use a bunch of third party tools to enhance my clients job boards. Here’s a quick list of widgets to add to your own.
- Feedburner – RSS feed management
- Feedmikle – RSS feed management with a paid version
- Statcounter – easy stats
- Sumo – social sharing/email collection
- Dlvr.it – social media management
I use Feedburner a lot when i want to utilize its extra features like its Headline burner which creates a scrolling box for any RSS feed. It’s also a good place to store all your RSS feeds in one place.
I use Feed Mikle to create good looking RSS widgets to embed on various pages. You can use it to display your job board blog feed. The paid version is just $89 per year and lets you remove their name at bottom. Its very customizable.
I use Statcounter as a 2nd statistics tool. It provides an easy to use interface and when i just need a quick look at stats for a specific site of mine it is faster than going to Google Analytics. I especially like its ability to drill down into nitty gritty details like Recent Visitor Activity. It also shows things like screen size, browser used and other interesting data. It’s free with paid levels.
Sumo is a great service and has a ton of tools to boost your traffic. I sue it mostly for social sharing buttons and pay for the better email popup boxes hey have that connect with my Mailchimp lists. Really great service for any web site.
Dlvr.it is my social media management tool that I pay about $30/month to automate 25 different feeds to may various social media accounts. I have several with over 60k followers so this tool helps me grow those channels over time by auto publishing content from blog & job RSS feeds.
Job Posting Schema – Why Your Job Board Needs ItBy chrisr2 on June 6, 2017 | Comments Off on Job Posting Schema – Why Your Job Board Needs It
A SEO expert who I read regularly thinks the Google Jobs results are being driven by sites that employ a certain job level schema.
He’s probably right. Google needs job data in a specific format and sites that use it are in a better position to be ranked. In the post he points out two examples from Glassdoor and Catholicjobs.com that employ it in their underlying code.
View the schema here: http://schema.org/JobPosting – platforms like Jobboard.io have been using this schema for years. I don’t know if other job board software vendors use it but if not, they better start. If you have a custom built site have your developer restructure the code to comply with these guidelines.