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Free site to post your job board press release (member only)
For small biz, job boards are still the best way to recruit
If it weren’t for job boards small businesses would have no place to post their jobs and get resumes.
I know this because I’m recruiting for a small tech company in Connecticut now. Since no one really knows our company name that well I HAVE to use job boards in order to create applicant flow.
Big companies have the advantage of a name brand and get much more volume of candidates purely from their company career site. But if you are a small company you dont have that luxury. Small business NEEDS job boards in order to drive traffic to their jobs.
This is a fact that will never change and something that people tend to forget. I still see ‘job boards are dead’ articles online, problem is none of them who wrote those ever worked as recruiter for a small company.
Just keep this in mind next time you see one of those articles. And remember where your value proposition lies in your job board. Small business should be a big part of your target market. They need you. Cater to them.
Can you charge job seekers for stuff? (member only)
8 tips for your Jobboard.io site
I’ve been chatting with quite a few users of Jobboard.io recently and as a fan of the new platform myself I’ve picked up some tips and tricks that been useful in configuring these sites for optimal use.
1. Use the Adsense header block for text not ads. In the example below it gives you another chance to add keyword related text to make your site more search engine friendly. Use the horizontal rule tag to finish it off for a better look.
2. Start a blog. Since you cant really add more pages to your site beyond the About & Contact pages a blog is a great way to expand your site. Just set it up on a subdomain like blog.yoursite.com and link to it from the sidebar and footer on your jobboard. Fill it with content job seekers like.
3. Start a twitter account. Under the Main tab in the Site Config area just enter your twitter handle and Jobboard.io will insert the standard twitter follow button in the center of your header. Use your twitetr account to follow recruiters in your niche and reweet their stuff! Get noticed by them. Grab job feeds from other site and push them through your twitter handle to tweet for you. (see twitterfeed.com)
4. Add enough categories. For whatever niche you serve be sure to add the different types of job categories so employers can properly classify their postings.
5. Set your backfill correctly. For example, if you have a national niche site that targets python developer jobs the code to isert in the Indeed backfill area should be:
OR for sites that are a local/niche combination set the location and use something like this;
(title:software OR title:programmer OR title:internet) AND database
You can play around with backfill setting by studying the Indeed xml rules or by using their advanced search function.
6. About page, add plenty of text. Write the niche your site targetgs and tell employers why they should post with you. Fill it up with at least one page worth of text.
7. Add more keywords in the copyright.
8. Don’t forget the sidebar. Another chance to add more keywords. You can even embed your own banner ads and sell them as space to employers for more exposure. Jobboard.io sites are very text heavy so the side bar is a good place to add a few more images to give the site a more balanced look. Imgur.com is a good place to store the images for easy access. They give you easy ways to embed any image.
Chicken or the egg problem for new job boards (member only)
What type of job board should you start? (member only)
Interesting job board tweets
A quick search of twitter for “job board” was an interesting trip. Here’s what I found most intriguing this week.
— Don Goodman (@JobExpert) March 28, 2014
— RealMatch (@RealMatch) March 31, 2014
— HIGH TIMES (@HIGH_TIMES_Mag) April 3, 2014
— RealMatch (@RealMatch) March 31, 2014
Job Board, March 2014 http://t.co/TADc2AwPDI Looking for a job in data science, visualization, or statistics?
— John Sumser (@JohnSumser) March 27, 2014
— Girls In ICT Rwanda (@GirlsInICTRW) March 26, 2014
Best options for backfill
Most of the off the shelf job board solutions let you pre-populate your job board with listings from their database. This is called “backfill” and its another way you can earn revenue. Generally speaking its not a lot of money but a job board that gets 10,000 monthly pages views can earn in the ‘hundreds of dollars’.
Thats nice money to have and only adds to your site’s bottom line. The best options for backfilling come from Indeed, SimplyHired and Juju.
1. Indeed – pays out after $100 in earnings (ECH or check) – https://ads.indeed.com/jobroll/
2. SimplyHired – pays out after $100 in earnings (paypal or check) – http://www.simplyhired.com/a/publishers/overview
NOTE you can only have 1 backfill solution, you can’t mix them as the above sites dont want to compete with each other.