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The Bad Press ReleaseBy chrisr2 on November 6, 2017 | Comments Off on The Bad Press Release
As someone who reads a lot of press releases I cringe when I see bad PR being pimped online.
A press release should tell a unique story. It should avoid buzzwords. It should inform the reader. Unfortunately whoever wrote this piece for a new HR tech company called ShiftStars should be ashamed.
Let’s take a look.
First, the logo is grainy and jagged. Never post a low quality image like this online, let alone in your press release. You need a high resolution version of your logo. Preferably 300 dpi. Their logo looks sloppy and amateurish.
So right off the bat they failed to present their new company in a positive light. Strike 1!
Next they use the phrase “A tremendous new….”. Really? Who will be impressed by this amateurish statement? No one, especially not busy HR executives who have heard of every ‘revolutionary’ tool under the sun. Strike 2!
Finally the content itself is literally non existent. I have never seen a two paragraph press release ever for a new HR tech product. In the first paragraph they tell you what it is, but the second paragraph completely falls apart after mentioning courses in sexual harassment. Wait, what? I thought this was a ‘hiring assessment software tool’?
Whats even stranger is that this new tool is powered by something else! “The software is powered by EasyAcorn.”
Maybe I should just use them instead.
PS…if you need a press release written and distributed, consider hiring me 🙂 – ShifStars just wasted hundreds of dollars & learned that lesson the hard way.
Maximizing Your Job Board RevenueBy chrisr2 on October 31, 2017 | Comments Off on Maximizing Your Job Board Revenue
If you just make money off job postings it’s time to break out into new revenue streams. I was speaking to a job board owner recently who had not done so yet and was wondering what to do to make more money. “Diversify” I told him. “You need to open up new streams of revenue“.
With the threat of big companies entering the job search space, today’s job boards must MAXIMIZE their revenue potential. That means selling advertising, using Adsense, Backfill and more. (You can check out my ebook on this subject here)
Tools like Adsense offer you free money as long as you have traffic so why would you turn that down? Too many new job board owners fail to realize they are running an internet business. Internet businesses only survive by creating different ways to make money. Gone are the days of relying solely on job postings to do that.
You need to branch out. At the very least you should be adding backfill revenue and Adsense to start. If you have 5,000 – 10,000 monthly visitors that could mean hundreds of extra dollars per month. Thats not a windfall but it adds to your bottom line and makes you more profitable.
More profits equal a more successful business and makes your site more valuable in the long run.
Use this app to make your social job posts more visualBy chrisr2 on October 30, 2017 | Comments Off on Use this app to make your social job posts more visual
If you post your clients jobs to your social media channel, you need to make them more visual. An app called Legend does just that. Check out this video put out by local job site JobsinNH on their Facebook page.
By creating more visual ways to engage with your jobs you can get a better reach and more clicks. The web is a visual place so your jobs don’t have to be just text.
New Niche Board: Jobs With ReloBy chrisr2 on October 24, 2017 | Comments Off on New Niche Board: Jobs With Relo
Jobs with Relo is a new site that launched a few months ago. Built with the Jobboard.io platform, it is my most recent site launch. i saw a niche that has yet to be touched and thought it was worth a try to get it online.
It targets only jobs that come with relocation assistance as part of the job offer. In such a tight market I think employers will start to offer more jobs that come with relocation attached. So a site that lists only these types of jobs (from any industry) might be one that resonates with seeker and employer alike. A site called Relocate.me also launched this year (they target developers around the world) so I figured a site focused on other jobs like this might be useful.
I don’t have huge aspirations for it at this point. Nor am I spending much time on it. My goal in the first year is just to let it grow organically, and pick up whatever traffic I can from Google jobs. Since launching in August it is attracting around 1,000 monthly visitors. I had to backfill through Indeed as they seem to have the most jobs that offer relocation assistance.
Most of the traffic comes from Google and Facebook.
2500 Job Domains For SaleBy chrisr2 on October 23, 2017 | Comments Off on 2500 Job Domains For Sale
Fran Grossman has been buying job related domains for years and is looking to sell off most of her names. So she has put up a new website that showcases these niche domains and is now accepting offers on all of them. Head over to JobDomainsforSale.com and check them out.
To give you some idea of what they might be worth she has put up some comparison sell prices for other domains that have occurred over the past few years. I would add one more to this which would be Jobspotter.com which Indeed acquired a couple years ago for I think $3,500 USD.
New Ebook: Social Media & Your Job BoardBy chrisr2 on October 17, 2017 | Comments Off on New Ebook: Social Media & Your Job Board
Meet my fifth ebook: Social Media & Your Job Board. It’s an in depth look at how to structure your social media around the following channels: Facebook, Twitter, LinkedIn and Instagram.
I’ve put every hack, tips and trick I know in it to help my fellow job boarders get more out of their social strategy. If you read it, I guarantee you will increase your likes, followers and most of all, traffic to your job board.
Former Job Board Owner Goes to JailBy chrisr2 on October 16, 2017 | Comments Off on Former Job Board Owner Goes to Jail
Here’s a story that caught my eye recently. A guy who sold his job board to DICE apparently hacked back in and stole customer data in order to start a competing site.
The story goes on to say he tried to sell the new site to DICE as well! “I am deeply remorseful for my actions,” Reuters reported Kent said before being sentenced, adding that he had fallen short in his efforts to live a “Christian life.”
Remember HotJobs?By chrisr2 on October 16, 2017 | Comments Off on Remember HotJobs?
The early days of job boards saw sites such as HotJobs.com rise to early stardom. In the video below their former CEO recants about that time and also covers the history of the ATS. Dan Finigan of Jobvite recorded at the recent HR technology conference.
Job Boards in the NewsBy chrisr2 on October 9, 2017 | Comments Off on Job Boards in the News
CasinoCareers Goes Mobile | Link
Casino Careers will showcase its redesigned Job Board, dubbed by Google as “mobile friendly and easy to use on mobile devices” at the 2017 Global Gaming Expo (G2E) in Las Vegas.
“According to Jibe, 86% of jobseekers who have a smartphone would use it to search for a job,” said Beth Deighan, president of Casino Careers. “However, most of our candidates find it much easier to complete the application process with a computer,” continued Deighan. “And that is why we completely redesigned our Job Seeker Resume Dashboard.”
The new dashboard enables candidates to easily personalize, update or upload a resume, create/modify their job search profiles to receive custom job alerts about new opportunities, and keep track of the last 100 positions to which they have applied.
Job openings posted on CasinoCareers.com which require gaming industry experience highlight that requirement in the header, making it easier for applicants to identify positions seeking such expertise.
WebScribble Wins with AdWeek
Webscribble just launched Adweek’s new job board, check it out here. Nice win for the software company out of Troy, NY.
Monikl is a new job matching app out of Tampa.
Monikl is free to job seekers. Unlike a job board where you have to search through all of the postings and apply in a vacuum, Monikl brings the jobs that are good matches to you right to your inbox. Monikl’s smart phone apps are fun and easy to use too. Stuck in a job that doesn’t feed your soul or meet your needs? Let Monikl help you find fulfillment at work that meets your needs. Monikl’s proprietary algorithms will match you to your dream job! All you have to do is sign up at Monikl or download the app on your smart phone. [read more]
TrueUp Targets Accounting Jobs
New accounting job startup TrueUp is bringing gamification to job boards. One way TrueUp has done this is to gamify the experience, most notably with their Excel Wars. These contests give accountants a chance to test their ability in Excel against their peers by attempting to complete an Excel challenge as quickly as possible.
Vangst Talent Network Takes on Weed Job Market | Link
A staffing agency for the cannabis industry, recently launched Vangsters, the largest digital platform created to centralize the job search by effectively connecting talent with cannabis employers.
Heathcare Source Launches New Job Board on Smart Job Board platform
HealthcareSource®, the leading provider of talent management solutions for the healthcare industry, today launched HealthcareSource Job Board, a new leading healthcare job search website. At launch, Job Board offers more than 50,000 open jobs in healthcare. HealthcareSource Job Board is a valuable resource for both employers and job seekers, and aims to be the leading professional development and job search destination for the healthcare industry.
HealthcareSource Job Board is fully integrated with all versions of HealthcareSource Position Manager®, the company’s applicant tracking system, which has processed more than 100 million candidate applications to date. This unique integration allows for automatic posting and applicant source tracking at no additional cost for Position Manager clients. Users can instantly publish the job posting to the Job Board from within the applicant tracking system, immediately expanding their reach to tens of thousands of potential applicants.
Any healthcare organization or healthcare staffing firm may also post their open positions on the Job Board to reach desirable job seekers actively seeking new opportunities in healthcare.
Fort Wayne Newspaper Relaunches Job Board
Fort Wayne Newspapers, publishers of The Journal Gazette, The News-Sentinel and Fort Wayne Magazine, has re-launched jobs.FortWayne.com, a website with “cutting edge job-matching technology,” according to Michael Christman, president of Fort Wayne Newspapers.
Fort Wayne Newspapers is the business agent for The Journal Gazette, which is locally owned, and The News-Sentinel, which is owned by Ogden Newspapers of Wheeling, West Virginia. Both newspapers have offices at 600 W. Main St.
Employers who post jobs in The Journal Gazette, The News-Sentinel and on jobs.FortWayne.com now receive unprecedented reach to top professionals within the Fort Wayne Newspaper’s community and on the TheJobNetwork, which is billed as the largest recruitment ad network of job sites in North America. Those using the network see up to four times better response than the leading national job board, Christman said in a news release.
Smart Job Boards adds applicant tracking features
A few design tips from MinnesotaJobs.comBy chrisr2 on October 3, 2017 | Comments Off on A few design tips from MinnesotaJobs.com
Local job site MinnesotaJobs.com has done a nice job overhauling ts web design the past year. Recently I took a look at what they are doing right.
On mobile they now list a link to apply under the job in search results. I asked them by email if it has had an affect: “Yes, it has”, they replied, “we don’t have the exact numbers, but we’ve seen a bit of an increase.”
They have great calls to action on the homepage. Nice big call outs for post jobs and registering. Simplicity of design makes it easy to read and