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Job board software (episode 7)
Naming your job board (episode 6)By chrisr2 on August 25, 2009 | Comments Off on Naming your job board (episode 6)
A keyword rich domain name is one of the best things you can do when naming your job board. Picking a domain that says what it is has always been my philosophy for a niche/local job site. In episode 6 of the podcast I explain why and how.
Starting your job board: pick a niche (episode 5)By chrisr2 on August 24, 2009 | Comments Off on Starting your job board: pick a niche (episode 5)
The Big 3 (CareerBuilder/Monster/Hotjobs), and now job search engines like Indeed have the national job market covered. Thats why any new job board needs to be niche. Learn more by watching this 3 min video.
Niche boards are more efficient because of their nature. And for employers they offer a less costly way to find the targeted talent they want.
SEO Link Building tip #1 (episode 4)
Getting relevant inbound links from other sites is critical to your job boards search engine optimization (SEO). One of the tricks I’ve used with success is commenting on relevant blog posts.
Caution: don’t go overboard with this technique or you’ll run risk of it being seen as spam. Be sure to add a good comment that adds value to the post. Using this technique just for keyword stuffing will be considered spam and may get it deleted or put your site on a spam list.
Here’s how this job board did it:
Job boards rank 4th in survey for getting hiresBy chrisr2 on August 20, 2009 | Comments Off on Job boards rank 4th in survey for getting hires
Think job boards are dying? Think again.
Challenger, Gray & Christmas, the outplacement firm, just released results from a new survey of HR executives, asking them to rate the effectiveness of various job search methods on a scale of 1 (least effective) to 5 (most effective). The results show that networking both offline and online (on sites such as LinkedIn) were the most effective methods with average ratings of 3.98 and 3.3, respectively. Responding to newspaper classified ads (1.7) and attending job fairs (1.6) were the least effective.
Those surveyed gave Internet job boards relatively high marks. It averaged a middle-of-the-road rating of 3.0, but 38 percent of respondents gave it a 4.0.
Here is the ranked list of all the job search methods:
2 Using social/professional networking sites
3 Targeted management recruiting firms
4 Using online job boards
5 Applying for jobs via an employer’s website
6 Cold-calling employers
7 Sending unsolicited resumes to employers
8 Responding to newspaper ads
9 Attending job fairs
While this ranking represents the effectiveness of job search methods, HR executives likely answered the question based on their experience sourcing candidates.
So look all you naysayers, job boards are still a very viable tool for recruiting. Anything said to the contrary is hype or misinformation surrounding the real truth.
Dice staying relevantBy chrisr2 on July 21, 2009 | Comments Off on Dice staying relevant
Recently IT niche job board Dice.com announced the launch of Dice Learning a search engine for techies to find and complete technical training. I think its a good example of the evolution we’ll be seeing from job sites in the coming years. They need to stay relevant and additional service like Dice’s offering will be key.
How to promote the value proposition of niche job boards
The rise of local and niche job boards over the past 5 years is no accident. They work, and that reason is all about the focus and quality results they deliver.
When starting my AllCountyJobs.com network I used the following quotes in my marketing materials.
Forrester Research: “Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”
Weddles.com: “These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”
CollegeRecruiter.com: There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.
By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.
I think these quotes say it all. Niche boards will be around for a long time because they are so targeted. When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste. Remind them constantly that your site is not like Monster or the other big guys.
The future of job boardsBy chrisr2 on July 15, 2009 | Comments Off on The future of job boards
Gerry Crispin is an amiable guy. He is one of the gurus of online recruiting and nary a conference goes by that he is not attending or speaking at. I first came to know him from the CareerXroadsconsulting firm that he and his partner run. They used to publish a book of job board listings but gave that up after the explosion in sites prevented them from keeping it up to date.[audio:http://jobboardsecrets.em.extrememember.com/wp-content/uploads/2009/07/gerry-crispin-jobboards.mp3]
Anyway with all the talk about the future of job boards lately his recent comments on Peter Clayton’s Total Picture Radio podcast caught my ears. (click audio above)
I was able to obtain Peter’s permission to play this clip but you can listen to the entire interview for free right here.
Gerry says that job boards are ‘dead’ once his example of the future job board comes to fruition. I agree to a point. The boards that should fear this scenario the most are the big three…monster, careerbuilder and hotjobs. Right now those 3 are feeling a lot of heat from sites like LinkedIn which has essentially become the defacto national resume database.
To survive in this new economy these boards will have to evolve, but right now few are predicting their success.
I think the concept of job boards as lead generation tools is still a valid one. Companies will always need leads whether for sales or recruiting. Just ask anyone looking to hire engineers or nurses. No one site will EVER fulfill their needs. In the future, niche boards will become more community focused but I will write more about that later.
The other barrier to the ultimate job site are recruiters themselves. Most of them are still highly reactive when it comes to filling jobs. They get a job req and they post it online. Changing the way they do business will not be easy. I’m willing to bet that ‘reactionary recruiting‘ will always exist. Therefore so will most job boards.
As for the niche boards their value proposition has always been much different than the big 3, and that is why I dont think they are under such a threat. To me they are the answer he gives in the audio clip. For example accountingjobstoday.com lists most of the accounting jobs and if they included a backfill from Indeed somewhere in the results is that not 85% of all the jobs the seeker searched for? I would argue its very close.
But Gerry’s vision of the future does hold promise also for us niche guys. Whats to prevent someone from starting a site like newjerseyaccountingjobs.com that lists all the relevant jobs? Nothing, and I would submit to you that a hybrid site like this would be valuable, especially if you had a network of them.
In terms of the national scene, I’m wondering if this is possible…take one of those hoover databases and mash it with a custom search engine that spiders those company career pages, indexes the jobs and spits out the results. You could call it CompanyHunt: Dont Job Hunt, Company Hunt and perhaps it just might work but good luck trying to access all those ATS systems.
By the way Companyhunt.com is for sale, the web page says it’ll cost you $649 bucks.
Who among you will start it?