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  • Quick Lead Gen Tip
    By on June 20, 2016 | Comments Off on Quick Lead Gen Tip  Comments

    Recently on Facebook I decided to look for job related hashtags to find leads for one of my clients. In this case I am looking for people posting #javajobs – once found, I simply write a short personalized comment and provide a link. Give something like this a try. It may or may or may not payoff, but it’s worth a shot to keep your leads coming in.


  • TreasuryJobs.com still for sales, owner drops asking price
    By on June 15, 2016 | Comments Off on TreasuryJobs.com still for sales, owner drops asking price  Comments

    Just a reminder that TreasuryJobs.com is still for sale. The owner has dropped the price to $100k which is 2X revenue.

    Contact me if interested and I’ll put you in touch with owner.

    treasury jobs for sale

  • Q&A with Smart Job Board
    By on June 14, 2016 | Comments Off on Q&A with Smart Job Board  Comments


    I asked Rodion Telpizov the developer of Smart Job Board a few questions over email. The company is based overseas in Kyrgyzstan. They have a new version out with new pricing.

    1. What is the history of SJB? When did you start the company and why?
    I launched Smartjobboard back in 2008. At that time, I was a co-founder of the software development company that provided solutions for automobile and real estate classifieds websites. We were doing well, but I kept looking for other less competitive markets. After long hours of research and analysis, I noticed that job board market had a greater opportunity and a bigger demand for a flexible and easy-to-use software solution. So, hired a couple of developers and in a few months the first version of Smartjobboard was successfully launched. I quickly realized that we were in a right direction, as many customers were choosing our solution and were happy with it. Since that time, we have significantly improved our platform based on customer feedback. And we are still working really hard to make it the best job board software on the planet!
    2. How many sites currently use SJB as their platform?
    More than 2000.
    3. Describe your new pricing structure?
    It’s pretty simple. The software is provided in two options:
    • Host in the could – in this case we setup and host everything ourselves on our servers. We take care of all the technical part, like updates, backups and etc.
    • Host on your server – some people prefer to have a full control over their website. So this option is for them. You’ll need to install and maintain everything on your own server in this case.

    With host in the cloud option there are 3 pricing plans:

    • Start up ($49 per month) – allows you to have up 1000 active listings (jobs and resumes) on your site
    • Advanced ($119 per month) – allows you to have up to 10.000 active listings
    • Unlimited ($219 per month) – unlimited active listings

    And for “Host on your server” option there is a one time fee of $749

    There are also a bunch of add-ons you can purchase additionally.
    More info about pricing could be found on our website:

    4. What new features are in version five?

    • Better Speed And Performance – By removing some bloated functions, the software is now much more robust and works faster.
    • Awesome Responsive Templates – We’ve hired a dedicated design agency to develop clear and beautiful templates that look awesome on any device.
    • Enhanced SEO – We’ve optimized the URLs, titles and meta-descriptions of the main job board pages: job search, job category, and job posting pages.
    • Design Customization – You can now easily customize your job board without any coding.
    • Google Maps API Integration – Automatically determines job posting coordinates for accurate radius search.

    5. Why should job board owners consider using SJB?

    1. It’s easy to use, set-up and customize. You can easily modify it design to your brand without any coding hassles.
    2. It’s responsive and mobile friendly. So you don’t have to worry about losing your mobile users.
    3. It provides add-ons that no one else provides: Facebook app (posts your jobs on Facebook tab on your FB page), iPhone/Android apps, Jobg8 integration

  • JobMonkey: the Interview
    By on June 13, 2016 | Comments Off on JobMonkey: the Interview  Comments

    Head over to my RecTech Media site to hear my latest podcast with job board founder Matt Lucas of JobMonkey.com. Its a great conversation and you will definitely learn a few things from this job board veteran.


  • I bet every job board wishes they had a rap video like this
    By on June 13, 2016 | Comments Off on I bet every job board wishes they had a rap video like this  Comments

    WayUp, the job board for college students, got some students at NJIT to record a rap video touting their site. Excellent piece of Guerilla marketing that I had to share.

  • Thoughts on Content Marketing
    By on June 7, 2016 | Comments Off on Thoughts on Content Marketing  Comments

    At a recent conference I was speaking to one job startup founder about content marketing. He was lamenting on his marketing challenges and asked me for some advice. “Are you doing any content marketing?” I asked. “Some“, he said. “Buts its very time consuming and I’m not very good at it“.

    Yes thats right. There are no shortcuts in content marketing. It takes effort and time. But it’s a necessity in today’s marketing landscape. Get used to it!

    I see a lot of job boards and other HR tech startups struggle with content marketing. The best ones treat their blogs as news outlets that help educate their audience (both job seeker and employer). Ironically SimplyHired has a great blog which I have always pointed to as a good example.

    Other companies that do a good job with content marketing are SmartRecruiters, Job Monkey and Lever. Lever even courts guest posts from recruiting luminaries such as Lou Adler. Experts like that bring traffic. You would do well to follow these examples.


    Most good blogs publish every day. They educate their readers and add value. If your job board or other startup can’t, or are unwilling, to engage a similar strategy then you are only hurting yourself.

    It’s time you got serious about content. To sell online today means writing and sharing relevant content. If you can’t write yourself, hire a recruiter or career coach who likes to write. Yes it costs money, yes it takes time. But it works.

  • Indeed’s Value Gives Clue to Job Board Valuations
    By on May 23, 2016 | 4 Comments4 Comments  Comments

    A few years back Indeed.com was bought by a Japanese firm Recruit Co. for a reported billion dollars. I’m not sure anyone ever pinged the exact number at the time but this blog post from one of their investors, Fred Wilson, says it was $1.4 billion to be exact.

    My favorite example of this is Indeed where USV had to beg the founders to let us invest, only did one round of venture capital, and exited for $1.4bn and is likely worth 2-3x that number as the business has scaled massively post exit.

    -Fred Wilson, AVC.com

    One of the more common questions I get is ‘how much is my job board worth?’ To answer that question I usually say it depends on a number of factors including the sales history, type of niche and a host of other factors. For the most part, job boards are internet businesses and those that I have seen sold generally return 1x-4x (multiple of revenue).dollarsign

    Recently, Recruit reported Indeed.com net sales jumped 60% to $696 million in the fiscal year. The company also owns job boards in Japan, including Rikunabi, a job board for new graduates.

    So even large business like Indeed have a valuation of just a few X times revenue. These numbers should help you realistically value your own site when it comes to selling. Remember the potential buyer has to get their money back and wants that to happen QUICKLY. For the most part, buyers can only stomach waiting 2-3 years.

  • Ebook: How to Select, Setup and Launch Your Job Board
    By on May 18, 2016 | Comments Off on Ebook: How to Select, Setup and Launch Your Job Board  Comments

    My latest ebook is specifically for newbies. If you have never worked on a job board before you need to read this first before you do anything.


    This 20 page ebook which I have been writing for the past few weeks is a primer for getting started in the job board industry. You can read an excerpt below but here’s what you will learn if you buy this $25 ebook.

    • What your goals should in terms of traffic.
    • How much you can expect to spend on software, etc.
    • How to pick the right Niche/industry
    • How to name your site properly
    • The different types of job boards
    • My recommended software platforms to get started
    • Different revenue streams to try
    • How to price your job board
    • Working with aggregators
    • Setting up your social media
    • And much more…


    So you want to start a job board? Congrats. Job boards can be a great online business for many people. But before undertaking this project it’s important to ask yourself a few questions.

    • Will this be a side business or full time one?
    • What are your goals for the site?
    • Have you picked the right niche?
    • Are you ready to hustle?
    • Are you in it for the long term?

    Starting a job board today from scratch is easy to do, however making it successful is the hard part. There are a number of cheap online tools to get off the ground. But your biggest challenge will be to convince employers to pay to use it.

    To do that you need to have a good looking site, be in the right niche, have an affordable product and be able to attract enough job seekers to the jobs so that employers comes back to post again.

    Any online business takes time to grow so set your expectations early on. In the short term, it probably won’t make much money but it will suck up a lot of your time. Be prepared for the long haul. In my experience it takes at least a year for a job site to get enough traction in the market they are aiming for. Don’t give up too soon.

    Today’s new job boards need to be more than just jobs in my point of view. They need to also offer resources and/or community. Consider a site like ProBlogger. Author Darren Rowse started a blog about blogging several years ago and eventually added a job board to the mix.

    By first building up an audience through content creation, Darren’s job board became a natural evolution of the business. Now it brings in a significant revenue stream for him.

    A site like MyCNAJobs.com added resources to their board like a listing of local classes to take to get certified as nursing assistants. They also started a scholarship fund to help candidates get schooling. They offered more than just jobs and today they are a thriving business.

    Side Business or Full-time?

    A lot of job boards these days are side businesses founded by solo entrepreneurs. A side business is the best way to get your feet wet and get started in this industry while minimizing the risk. It’s how I got started back in 1999. I ran AllCountyJobs.com for two years until I got laid off in the “dot bomb” era.

    End Excerpt

    Buy the Ebook here. Anyone wishing to hire me for an hourly consulting call may deduct the cost of the Ebook from my hourly fee.

  • Q&A with the Recruitment Queen and Her Local Job Board
    By on May 16, 2016 | Comments Off on Q&A with the Recruitment Queen and Her Local Job Board  Comments

    From time to time I like to highlight job boards that are doing things right. RecruitmentQueen.com, run by Jennifer Schultz, is a local job board serving Bucks County Pennsylvannia. I recently asked her a few questions over email about her background and how she got started. Her board is powered by Jobboard.io. RQ is a great example of  a newer site that has gained traction despite being only two years old.


    Why did you start RecruitmentQueen?

    I started RecruitmentQueen in an effort to help people who needed jobs in my own backyard. Every day I would hear story after story of friends, family and neighbors who were out of work and struggling. They spoke often of feeling lost – day after day applying to jobs and never hearing back. I wanted to stop that cycle and create a local job resource that answered the need of people in my community – one that offered a personal touch, and understanding of their situation and maybe even some hope that their quest to find a job would be shorter, with our help.

    What is your background?jennifers

    I grew up in the newspaper industry – 15 years developing the Recruitment Advertising division of three well-known Philadelphia regional newspapers as well as represented us in the Yahoo Consortium, Monster, and AfterCollege partnerships. I created strong relationships with employers by being their partner in solving their problems rather than just focusing on selling them advertising.

    When did you launch? Tell Us about your team?

    We launched in January 0f 2014 and we were lucky that I already had great relationships with several local employers that were willing to give our platform a shot. My teenage daughter, 17 at the time, was my only other employee. Since then we have some contract employees working with us on special projects. We are looking forward to adding an intern and sales rep this summer.

    Do you work on it full time or part-time?

    I work full time – all the time, and then some. With our company size, we really do it all ourselves: sales, marketing, events, accounting, and stuffing envelopes – you name it. But, it is nice to be able to have the flexibility to work part time on certain days if we need to.

    How do you make money?

    Our revenue comes from various products: (95% employer based):

    • Employers – job postings, social media campaigns, job fairs, print ads, and digital banners
    • Job Seekers- resume writing, job coaching, LinkedIn Profile building


    You leverage social media a lot for content. How has it helped you grow your business?

    Social media has been an integral part of growing our brand, driving awareness for jobs and employers, alerting job seekers to job fairs we are hosting and employers discovering us in a non-work related atmosphere.

    We are careful to keep our sales strategy to a minimum on social media – we have created a mix of part education/part emotional connection with our audience while mixing in excitement. And a huge effort to keep talking with our audience instead of at them.

    In addition, there are some complimentary content pieces we do for employers both editorially and video to drive interest in their organizations.

    What do you know now about running a job board that you wish you knew about when you started?

    I wish I could tell myself before I started – that the traffic to the job board was not going to flow in as fast as I wanted it to. That it takes time to build job seeker traffic and not to get discouraged.

    Do you have aspirations beyond Bucks County?

    While our focus and brand is being built for Bucks County, we are already helping employers and job seekers in the surrounding counties that are a commutable distance like Montgomery, Philadelphia, and Mercer and Burlington in NJ. We have already been asked a few times if we are going to franchise our brand – so that has been an exciting thought.

  • Hey Job Boards, Post Your Discounts on the ‘Groupon for Recruiters’
    By on May 16, 2016 | Comments Off on Hey Job Boards, Post Your Discounts on the ‘Groupon for Recruiters’  Comments

    If you are a job board, event organizer or HR tech vendor there’s a new way for you to get more sales. At RecruiterDiscounts.com you can list a coupon code or special offer and have it sent to recruiters and HR professionals. The site is launching this week to 10,000 recruiters so get your deals listed now. It’s totally free.

    recruiter discounts and deals

    The site is a marketplace for job boards, ATS vendors, HR events, Assessment tools, background check providers, onboarding tools, sourcing tools, social media tools and more. Each vendor can list multiple discounts, upload screenshots and link back to their product pages for free. Featured listings are available as an addition upsell.

    I created this service after hearing from vendors that they wanted more leads. What better way to help them than with a free service that connects them to recruiters who want to save money.

    All discounts will be distributed on Facebook, Twitter and Linkedin through the sites channels. Recruiters and HR pros can sign up for the daily deals email which will be distributed each morning with the previous day discounts.