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  • Update on my affiliate earnings (member only)
    By on May 14, 2018 | 2 Comments2 Comments  Comments

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  • JobAdX Seeks Job Board Publishers
    By on March 5, 2018 | Comments Off on JobAdX Seeks Job Board Publishers  Comments

    If you run a job board, JobAdX wants to chat with you about becoming part of their job ad marketplace. I call their new platform the ‘Adsense for jobs‘.

    It’s basically another way to backfill your site but it sits in your job results on the first page as kind of a premium in feed ad that looks exactly like your normal job listings. Sites like Nexxt, TrendingJobs and Nerdyhire are already using it. Here’s what it looks like after I did a search on Nerdyhire.com;

    The job for DISH looks just like organic listings except for the sponsored by text in the upper right. If clicked, Nerdyhire earns revenue on a CPC level which is averaging 20-25 cents per click. That type of return is two to four times what other backfill provers will typically give you.

    As one of my newest consulting clients I am posting this to help spread the word. After signing up as a partner you get a dashboard to track your earnings. Setup is easy, there are just a few lines of javascript code you need to insert in your header and on the job search results page of your site. You can add up to 5 JobAdx blocks among your results and place them anywhere from top to bottom. For best results I recommend inserting them around the 3rd or 4th spot in results. The jobs that appear are based off whatever the job seeker typed into your search box.

    If you currently mix in Adsense blocks in your results try replacing one or two as a test. The JobAdX block should offer a higher return for each click. After all, its better to have a job in your results than an advertisement for something else, right?

    Right now this service doesn’t work with existing hosted software ( like Smart or Jobboard.io) because those sites don’t let you touch the underlying code. But if you use a WordPress based job board theme or have coded your own site this would be a great add-on to your monetization strategy. It doesn’t replace your existing backfill but it is another way to make money off job seeker clicks.

    Signup here to get a demo scheduled or learn more.

  • Quick Tip to Boost Your Affiliate Earnings
    By on December 19, 2017 | Comments Off on Quick Tip to Boost Your Affiliate Earnings  Comments

    I’ve been thinking about ways to boost my affiliate earnings through providers like TopResume. It occurred to me recently that job board transactional emails would be a good place to do that.

    So I went into my admin settings for my JobFairing.com site and embedded a link at the bottom as a PS. On their platform you have the ability to edit the email text and easily embed a link/image. These emails are easy ways to increase your affiliate clicks.

  • Indeed Axes Some Affiliate Programs for Publishers
    By on March 27, 2017 | 6 Comments6 Comments  Comments

    Now that they are the biggest job site in the world, Indeed.com no longer needs help from other sites to promote their jobs. At least that’s the message I got after reading their missive that was sent to all affiliate publishers last week.

    My inbox blew up soon after as clients and other industry pros pinged me to ask what it meant. I told them that Indeed’s relationship with other publishers, particularly other job boards, is slowly eroding. People were confused by the email so when asked for clarification I got this response;

    If you are a Publisher who has previously been approved for Sponsored Job content you will not need to be approved again, however you will need to use the job search api to generate revenue. All revenue generation opportunities from the Search Affiliate model will be discontinued.

    If you are a Publisher that has not been approved for Sponsored job content, information regarding how to apply will be shared soon on https://www.indeed.com/publisher. Please note that you may continue to use any tools that you are currently using, however as of 4/1/17 revenue will no longer be generated unless you become an approved Publisher.

    I’m note sure why affiliates need to sign up again for something they already use. For those job boards that use hosted platforms like SmartJobBoard and Jobboard.io it means any regular listings you display will earn nothing while only sponsored jobs will generate revenue. Since most affiliates were only earning a paltry 6-7 cents a click anyway its not a huge loss. But it’s time to move on to other sites with better alternatives.

    This news also comes on the heels of their recent announcement that they will no longer be accepting new job boards into their paid listings as of March 31st, 2017. From what I’ve been told, any current advertisers will be allowed to stay and pay Indeed to buy job seeker traffic but no new ones will be accepted. And by the way, there are still a handful of boards receiving organic traffic from Indeed.

    For the past few years I have been pushing clients to use Indeed’s competitors to buy traffic from because there is no sense in helping the rich get richer. In order to counter balance their size and power, job boards need to support the other players in the space to compete. That means giving their money to the likes of Jobs2Career, ZipRecruiter, TopUSAjobs,  Juju, Beyond. It also means redoubling your efforts to generate your own traffic through content and SEO.

    THE ALTERNATIVES

    • Jobs2Careers – right now I am seeing an average of 17 cents per click with their backfill on a variety of my clients sites. Signup here.
    • Appcastthese guys will also pay you up to .25 cents per click (they have an inventory of 300k-500k jobs to backfill with)
    • ZipRecruiter – last time I used them I was getting 8-10 cents a click. Details.
    • Beyond – the large career site network has their own affiliate program.
    • TopUSAJobs.com
    • JujuDetails here.
  • Snagajob now offers 60 cents per registered job seeker affiliate program
    By on April 18, 2016 | Comments Off on Snagajob now offers 60 cents per registered job seeker affiliate program  Comments

    Looking for ways to add more revenue to your job board or career blog?

    Snagajob is the nation’s largest site for part-time and full-time hourly jobs. Affiliate partners earn $0.60 for each valid job seeker registration (job seekers register for free). They also offer 7 day cookies, contests and incentives, along with partner support.
    howtofindanewjob

    Their affiliate rep sent me some details to pass along;

    Below please find the sign up link and commission for Snagajob.com on Commission Junction:
    https://signup.cj.com/member/brandedPublisherSignUp.do?air_refmerchantid=1846004

    Snagajob Employer Posting
    20% commission
    45 day referral period
    Unlimited referrals
    20 day lifecycle

    Job Seeker Registration
    $1 commission
    7 day referral period
    Unlimited referrals
    Standard lifecycle

    Commission Junction should have some other career related offers from other sites as well that might interest you.

  • My Latest Backfill Earnings
    By on November 8, 2015 | 2 Comments2 Comments  Comments

    I like to get paid for doing nothing.Thats what being an affiliate pf the major job boards can do for you. You make money while you sleep.

    Granted its not big money but hundreds of extra dollars in my pocket each month is free money and I’ll take it. Below is a list of my recent earnings with Indeed, SimplyHired and ZipRecruiter.

    INDEED – $214.51 for October. Most of this comes from backfilling on these Hidden job lead pages.

    Indeed affiliate earnings

    Indeed affiliate earnings

    SIMPLYHIRED (simply-partner – $213.64 for Aug & Sept. Most of this comes from my drone job site.

    Simply Partner earnings

    Simply Partner earnings

    ZIPALERTS – $16.28 for October. This comes from a new jobs page I put up a few months agao. It doesnt get much traffic yet.

    Zip Alerts earnings (ziprecruiter)

    Zip Alerts earnings (ziprecruiter)

  • Carfax for careers?
    By on February 8, 2012 | Comments Off on Carfax for careers?  Comments

    Here’s another revenue opportunity for job board operators. This one is called CV Certify, a self-described ‘carfax for careers’ run by TJ Radtke. I asked TJ a few questions about this new service.

    1. What is cvcertify?
    CVCertify is like Carfax for Careers. We help companies find qualified candidates faster and cheaper. And we help jobseekers stand out from the crowd to get hired faster for free.

    2. why did you create it?
    Monster, Linkedin and the like mint money selling search into databases of resumes and its known that up to 70 percent of resumes contain mischaracterizations if not outright lies. It occurred to me that creating the world’s largest repository of validated career data might be extremely beneficial to both hiring firms and job seekers.

    3. why should job boards want to partner with you?
    The knock on the boards is that they produce lots of applicants in the form of resume submissions but that the quality is lacking. I think of this as the “janitor applying for the CEO position” problem. Job boards using CVCertify with their postings will yield qualified applicants for their posting customers.

    4. what can job boards expect when they partner?
    Board can ultimately expect more satisfied customers as using CVCertify will provide them with a competitive advantage versus other boards. CVCertify’s model is premised on “pay to post” which involves a flat fee associated with each posting. Boards can share in this revenue from CVCertify ($50 per posting) as they sell our services as an add-on for postings or they may choose to bake in the cost for their premium corporate accounts.

    5. whats the benefit for job seekers?
    Jobseekers will stand out from the crowd of resumes in the pile to get hired faster, for free. With CVCertify you will stand out to the hiring manager because you can provide evidence that your experience ties directly to the job requirements.

    6. where do you see cvcertify in 5 yrs?
    LinkedIn and some earlier career sites have paved the way for CVCertify with some outstanding features and accomplishments. These groundbreaking companies however suffer from a common tragic flaw in that they are all built upon databases of career information that is unsubstantiated and cannot be trusted. The opportunity for CVCertify is to do in the career social networking space what Facebook did to Myspace and similar early social networks. Within 5 years we will be an integral part of the career management and hiring ecosystem and it will no longer occur to people to create or accept a resume that is not validated.

  • Why I hate integrating other companies features (premium)
    By on September 26, 2011 | Comments Off on Why I hate integrating other companies features (premium)  Comments

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