When it comes to setting prices for your job board there are no rules but here are some guidelines to go by based on my twenty years of experience.
It depends on the niche you serve
If your site target low end, hourly workers then companies are only willing to pay lower prices. For them, its a volume recruiting effort so you have to keep prices low in order for them to afford you in the long term. They don’t have budgets to pay $300 bucks to fill a cashier position.
They might have $50 though.
High end sites like Dice.com have some of the priciest job posting prices here in the U.S. Dice charges almost $400 bucks for a single posting. Though not posted publicly, the last time I checked eFC was charging over $600.
Over the years as the industry a=has matured there has been a lot of pressure on job posting prices due to the popularity of Craigslist and Indeed. If I had to guess the average job posting price for the top 1000 job boards is probably between $100-$200.
Add Volume Discounts
Another thing you’ll want to do is add discounted pricing for volume discounts. Create 3 packs and 5 packs of jobs then discount based on your single job price. If a single job is #99 then 3 could be $249 thus saving the employer $50.
Still another pricing option is a monthly subscription. Typically these work best as an ‘all you can eat’, Unlimited job post subscription. When I ran AllCountyJobs I did 1 year of unlimited for $999 to make it a ‘no-brainer’ purchase for companies. But you could do something like $199 per month for unlimited postings which equates to nearly $2,400 for the year.
As your site ages you can raise prices over time but until you establish yourself I suggest keeping prices low. You can always raise them over time as you grow.