I received an email from Greenhouse the new ATS company. I thought it was a very clever way of getting my attention as a recruiter. The subject line was “It’s Not You Its Me” and it looked just like this; Humor is a great way of getting an proespective eployer/recruiter to click on your link….
Category: Marketing
Job board marketing tools, tops and tactics.
Leverage more Linkedin job search groups
Hopefully you are crafting lots of great job search content for your job board. If so, you should be regularly sharing that content on the biggest social media sites like Linkedin. Specifically groups on Linkedin. All Linkedin members are now allowed to join up to 100 groups . If you havent maxxed out your groups then…
Are you link building? (member only)
In this video from 2010 I share some link building tactics which has always served me and my sites well.
Is your job board in this directory?
Got an established job board? As long as it has at least 20 original postings and existed for 1 year or more your site is elegible to be listed in my Jobmaster app. Its the best collection of job boards anywhere, categorized by state, country and niche. The app is free for iOS (sorry no…
Job headlines not job titles
Job titles need a makeover. If a job description is an ad for a job…..if its supposed to sell you on working for that company why dont they grab you? Because they’re not headlines. Headlines are written so they grab your attention. Which is why job titles need to follow suit. Take a look at…
12 Ways to get job seeker traffic (member only)
Getting job seekers to your job board takes time. That is something most new job board owners dont understand. Even if you have a “cool” site, thats not enough to get people’s attention. You are competing with thousands of business for people’s time. You really need to take an all-the-above-approach and be in it for…
My new secret tactic for getting free traffic to your job board (member only)
Every day I get more and more traffic from social media. And in particular from one source: Facebook groups. I use them to promote both my article content as well as job postings. There are thousnads of job related groups and local groups where you can get amazing traffic for very little effort. Here’s how…
10 sites to get a backlink for your job board (member only)
If you aren’t working on getting backlinks to your job board then your SEO will suffer. Google WANTS to see other related sites linking to you so its imperative to always be looking for a backlink. Below are ten sites where you can get them for free or a small fee. These sites will let…
How to monetize job related domains from scratch (member only)
Do you have a job related domain thats just sitting there doing nothing? Well, you have the chance to monetize it with a job board if you do it correctly. Many times I get consulting clients looking to do make some money off their job related domains. Here are my general guidelines for doing this…
Get more free traffic with these tactics (member only)
Here are 5 things you can do to immediately get more traffic. 1. Step up your social media. Hire intern for $10/hr, and instruct them to post throughout the day on facebook, twitter and google plus. Share articles related to your niche and general job search advice articles. Scour youtube for funny videos about work/office/jobs…