Recruitment marketers were abuzz last week when someone at Recruitics, the programmatic job advertising company, announced that Google for Jobs is ending its Alpha program that was testing paid job ads within Google for Jobs results. Google has been working with a handful of job marketing agencies to see what they could do around PPC…
Tag: PPC
Reader Q&A: Indeed PPA
A reader asks… I hear Indeed is ending their CPA (story). Do you think this will affect revenue for boards that used this as a stream of income? Just curious of your thoughts on this topic. My Response… Well it wasn’t on Indeed for very long so i don’t think it will affect anyone else. If it…
Is it time for PPC Job Board Software?
The existing job board software vendors all have duration based pricing features. Employers pay a fee to post a job for X number of days. But PPC and PPA are now mainstream on the big job sites so is it time job board software vendors followed suit. I say YES. The time has come for…