FlexJobs has long been a master of “The Authority Play,” and their use of press releases (PRs) is a masterclass in modern SEO and brand positioning. Here is a link to their latest. While some companies view the press release as a dying medium for dry corporate announcements, FlexJobs uses it as a high-octane engine…
As someone who reads a lot of press releases I cringe when I see bad PR being pimped online. A press release should tell a unique story. It should avoid buzzwords. It should inform the reader. Unfortunately whoever wrote this piece for a new HR tech company called ShiftStars should be ashamed. Let’s take a look….
A press release can be an effective way to get some traffic and attention to your site. Last week DZone launched. It’s a job board for developers. The news that they launched is nothing earth shattering but it worked to get them noticed. The story was picked up by at least 2 outlets in the…