Before you launch a job board (or any site) I think its important to lay some groundwork before you go live. Specifically there are two important marketing tactics you should employ. A blog and an email list. Before I launched CareerCloud.com in January of this year I began by setting the domain to Launchrock so…
Category: Marketing
Job board marketing tools, tops and tactics.
The Power of Social Traffic (member only)
I launched CareerCloud in early January. Its in Beta so I just wanted to do a “soft launch” by promoting it only through my social connections. That way I could evaluate the site and see how its working, fix the bugs, etc before I really started marketing it. I emailed all 1700 of my Linkedin…
10 ways to get job seekers to your site (member only)
Getting job seekers to your job board takes time. That is something most new job board owners dont understand. Even if you have a “cool” site, thats not enough to get peoples attention. You are competing with thousands of business for people’s time. You really need to take an all-the-above-approach and be in it for…
Another good email prospecting tool (member only)
I have been using Email Extractor to supplement my email prospecting activities. I dont like it as much as Email Grabber but sometimes I do find it works better. Recently I tried finding emails of college career services personnel. It did a better (and faster) job at gathering them than Email grabber did. I told…
How to get free press as a job board
Getting free press for a job board can be a great traffic boost. But you need to give the press a reason to write about you. Whether its an online blog or a newspaper, all roads lead to more traffic. For example, my former company, AllCountyJobs.com, puts out a monthly jobs report from its flagship…
Remember these marketing tips (member only)
I was listening to this podcast on mixergy with the founder of Lookcraft. In it he talks about how he markets his company with a lot of great email and landing page tips. I think a lot of what he says can be applied to job board use. For instance with landing pages he says…
How much should a job posting cost?
One of the questions I often get is…how much should I charge employers to post a job? Well the answer should depend on your existing competition. If you are a new job board entering a market with other sites I suggest undercutting them in price in order to gain market share. But at a minimum…
Don’t hide your pricing
Hey job boards, dont hide your pricing information! The owner of carjobsearch.com recently emailed me and when I went to his site I saw this; Now its a french site (for Quebec, CA) so perhaps the image on the right side says it but i dont see any pricing info on the homepage. I think…
From job board to email blast (premium)
I did a conference call with the owner of a new site called Jobcity.com. He wanted to know if his site was good enough to be successful. Part of my job as a consultant is to give my clients honest advice about what they are proposing. So sometime I counsel them not to go forward….
How to monetize a job seeker (premium)
I have said many times before that job seekers don’t pay for shit. They’re cheap and dont have a lot of extra income. However I believe mobile offers a new opportunity to change that truth. Particularly the iOS platform from Apple. Apple users are much more likely to buy an app as opposed to Android…