There are many “cheap” ways to get job seeker traffic to your job board. One is content marketing. This involves writing, lots of writing. Yes it includes a blog (which every job board should have) but it also means other pieices of content such as podcasts, videos and ebooks. When I started my network of…
Category: Marketing
Job board marketing tools, tops and tactics.
Want more sales? start networking (member-only)
I used to hate networking. Early in my career I was shy and introverted but once I had a business of my own it forced me to “get out there”. Early in the history of AllCountyJobs I got involved with the local chapter of SHRM in order to network with HR managers in my area….
Likes on job postings dont work
I have been wondering lately if social share butons on job postings are worth it. So I went to arguably the webs most social savvy audience (Mashable) and took a look at their job board. I clicked through the top few pages of recent listings and most jobs had ZERO likes. A few had 1….
Peek inside one of my consulting reports (member-only)
Here’s a look inside one of my consulting reports for a recent niche job board owner that I met with. We went over these on a one hour skype call and I thought it would make a good content piece for this blog. If you have any questions about any of these just let me…
Metrics matter
One of the best things you can do for your job board clients is to prove to them your site works. One way to do this is through metrics. Recently on JobsinSocialMedia.com (Jobamatic site) I took a screenshot of the total number of views for the last 15 jobs. Then I published it on a…
Before you launch (member only)
Before you launch a job board (or any site) I think its important to lay some groundwork before you go live. Specifically there are two important marketing tactics you should employ. A blog and an email list. Before I launched CareerCloud.com in January of this year I began by setting the domain to Launchrock so…
The Power of Social Traffic (member only)
I launched CareerCloud in early January. Its in Beta so I just wanted to do a “soft launch” by promoting it only through my social connections. That way I could evaluate the site and see how its working, fix the bugs, etc before I really started marketing it. I emailed all 1700 of my Linkedin…
10 ways to get job seekers to your site (member only)
Getting job seekers to your job board takes time. That is something most new job board owners dont understand. Even if you have a “cool” site, thats not enough to get peoples attention. You are competing with thousands of business for people’s time. You really need to take an all-the-above-approach and be in it for…
Another good email prospecting tool (member only)
I have been using Email Extractor to supplement my email prospecting activities. I dont like it as much as Email Grabber but sometimes I do find it works better. Recently I tried finding emails of college career services personnel. It did a better (and faster) job at gathering them than Email grabber did. I told…
How to get free press as a job board
Getting free press for a job board can be a great traffic boost. But you need to give the press a reason to write about you. Whether its an online blog or a newspaper, all roads lead to more traffic. For example, my former company, AllCountyJobs.com, puts out a monthly jobs report from its flagship…