Job board marketing tools, tops and tactics.
Purpose Jobs, the Midwest’s largest startup and tech community, has announced that its job matching platform now integrates with applicant tracking systems (ATS) Greenhouse, Lever and Workable. These kind of integrations are an excellent way for job marketplaces to gain new users for free. A number of ATS vendors have internal marketplaces to which job…
Virtual Vocations is helping remote professionals take their careers to the next level with the launch of its new Remote Career Center. According to Virtual Vocations CEO Laura Spawn, the launch of the Remote Career Center comes as part of a continued effort to bring valuable, constructive resources to jobseekers and professionals looking to prioritize…
I read a lot of press releases as part of news reporting activities for the various sites I operate. Doing this regularly allows me to see who is doing PR right from a vendor standpoint. My case in point for this blog is FlexJobs, the member driven job board with remote/flexible work. They push out…
On my podcast ” Rec Tech” I had the opportunity to interview one of the cofounders of Trade Hounds a job market and community for construction workers. They are an app focused platform with profiles and jobs. He told me one of the best things they ever did for marketing was through sending members stickers…
Peter Askew who runs RanchWork.com said on Twitter he tried some ads on Reddit and had some good results. Might worth a test to try it for your job board. Go to Reddit Ads.
CareerBuilder and Seattle news station KIRO 7 have teamed up to spread awareness of local job openings, so that people who have lost work due to COVID-19 can find in-demand jobs in their area. KIRO 7 has embedded CareerBuilder’s job search on their website, kiro7.com/jobs and it is promoting the feature during its televised broadcast, calling viewers’ attention to the industries hiring right now and the postings available on CareerBuilder. “Early in the COVID-19 pandemic, KIRO 7…
Part of the allure of a job board business is the fact that much of its operation is or can be automated. Since most job board operate as a self service business people can join and transact with the site without a human. Built in to most job board software is a mix of transactional…
I noticed a press release from the Acorns app today that points to the importance of expanding your job seeker audience.. Acorns, the top saving and investing app is trying to help Americans save and invest for the future, announced the launch of Acorns Job Finder. Acorns is connecting customers with new career opportunities, helping…
I saw this the other day via the Morning Brew newsletter that I subscribe to. It’s a good example for how to tell people on your email list to mark your emails so they don’t go into spam. I suggest sending something like this at various intervals as a reminder, especially when they first sign…
I think chatbots are a good tactic to use on most web sites as another channel for engagement, customer service and marketing. Perhaps not if you only run your board on the side, but if you work on it full time consider adding a chatbot to the mix. Here’s a list of them. The job…