Are you leveraging your job board signups through email to make more money? You should be. If not, here’s a good example for how to do it.
Category: Marketing
Job board marketing tools, tops and tactics.
Here’s a good cold email from a job board
I got this in my LinkedIn inbox the other day. Thought it was a good example of creative writing that promotes a job board. It sounds great, they list step by step instructions and include a special offer. Nicely done. Hey Chris: Long time! Hope you’re thriving. I have a sneaky feeling that 2018 is…
Job Boards Will Love This Lead Gen Tool (member only)
8Legs is an awesome lead gen tool that I have recently started using. Access it here: https://www.8legs.com/ Cost $30 per month. It lets you search employer career sites and other job boards according to keywords and displays any emails it finds on those sites. You set up an email template, do your keyword search and go…
Email Tip: Resend to Non Opens
I’ve been a happy Mailchimp user for many years. Back in the early days of using it I didn’t explore some of their more advanced features but as time goes on I find myself exploring the myriad of functions behind its walls. Email marketing today is definitely more complex and time consuming than it ever…
The Bad Press Release
As someone who reads a lot of press releases I cringe when I see bad PR being pimped online. A press release should tell a unique story. It should avoid buzzwords. It should inform the reader. Unfortunately whoever wrote this piece for a new HR tech company called ShiftStars should be ashamed. Let’s take a look….
Use this app to make your social job posts more visual
If you post your clients jobs to your social media channel, you need to make them more visual. An app called Legend does just that. Check out this video put out by local job site JobsinNH on their Facebook page. By creating more visual ways to engage with your jobs you can get a better…
This WorkMeme is a Home Run on Social Media (member only)
When it comes to using social media to build your job board I’m a big fan of Work Memes you can find online. Case in point any meme from the movie ‘Office Space’. I’ve been running social media for JobsInTheUS.com the past few months and this one I posted went totally viral. Since I posted…
New directory to list your job board
Recruiters Junction emailed me as they have a new free directory to get your job board listed on. Directories like this offer a great link building opportunity so add your listing asap. Suppliers for Recruitment Market: Are you offering products & services to Recruitment or HR industry & your product is not listed here in…
Start Using LinkedIn Video
Are you keeping up with current marketing trends? You should be. The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed. As soon as I noticed the feature I jumped at testing it and it paid off. I started a…
Use Desktop Push Notifications for Instant Traffic
If you read my last post about being good at internet marketing you will love today’s topic. PUSH notifications. A desktop push notification is typically a web browser notification that pops up for users even if they are not on your site. To get them the user must opt-in in order to receive future ones. If…