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This is What’s Wrong with Job AlertsBy chrisr2 on April 15, 2019 | Comments Off on This is What’s Wrong with Job Alerts
The other day I received this email from Indeed.
I’d like to know what their machine was thinking when it generated this job alert. Needless to say I have never worked in, nor even been close to working in the field of psychology. So why did they send it? I wish there was a 3rd button that said “Not Even Close” because I would have clicked it!
I’m pretty sure it was machine generated because no human recruiter would ever send such an un-related job to someone with 20 years of digital recruiting experience.
In their quest to match job seekers with jobs the major job boards have boosted the number of job alerts in recent years in an effort to generate more applies. But emails like this are only compounding the spam problem.
They need to teach their machines to think better. I think job alerts need to have an additional filter for industry in addition to keyword/location as the basis for sending them. Otherwise emails like the one above are only going to continue.
Just my 2 cents.
Promoting Your Niche Job Board Value PropBy chrisr2 on April 9, 2019 | Comments Off on Promoting Your Niche Job Board Value Prop
Almost 10 years ago on this very blog I published a post about the value proposition of niche based job boards. In that post I quoted 3 sources;
Forrester Research: “Local Sites Matter. Geography is more important to job seekers than industry focused sites. Monster.com is the most popular career site, but local sites place second and fourth in usage.”
Weddles.com: “These (local) Web-sites offer focused recruiting opportunities within specific geographic areas. Some concentrate on unique metropolitan districts while others have a broader, regional span. In either case, they enable you to reach large concentrations of prospective candidates for positions where relocation support is not available or a local background is important to successful job performance.”
CollegeRecruiter.com: There are several benefits to using niche/local job boards. First, little to no advertising money is wasted targeting unqualified candidates. Because the high profile, general boards target all candidates, the result is that the vast majority of the candidates using those boards will not be interested in the position posted by the employer because it falls outside of their career path, geographic preference or skill level.
By posting the position to the appropriate niche board, virtually all of the candidates using that niche/local board will be qualified for the position. As a result, even if the site has a small fraction of the traffic of the high profile, general board, the number of qualified candidates using the niche board tends to be higher. Second, the cost to post a position to a niche/local board is usually far less.
These quotes are still relevant today. Niche boards will always exist because they are targeted communities of like minded people. When listing the benefits of your site to employers, use quotes like this to give the recruiter “piece of mind” that their ad dollar will not go to waste.
Remind them constantly that your site is not like Indeed or the other big guys. (Quality vs Quantity) Remind them that you can get them listed on Google for Jobs. Niche boards have a singular focus unlike your competition.
New Job Board LaunchesBy chrisr2 on April 8, 2019 | Comments Off on New Job Board Launches
Here’s a roundup of new launches in the job board space.
Frontline Education, a leading provider of school administration software for the K-12 education community is excited to announce the relaunch of K12JobSpot integrating the best capabilities of the largest K-12-specific job site with the former Teachers-Teachers job board and educator profiles for improved ease of use and significantly expanded listings – including more than 55,000 teaching and support staff jobs currently available.
Among the new site offerings are:
- Comprehensive profiles for every public school district in the country – these snapshots, based on National Education Center for Statistics data, include information critical to job seekers such as, student/teacher ratios, number of schools, district ratings, and available jobs.
- Streamlined job search and application process – enables job seekers to easily apply to multiple jobs and facilitates quick and simple status follow up.
All user account information from Teachers-Teachers has been migrated to K12JobSpot including profiles, resumes and previous searches. K12JobSpot is free to job seekers and more than 1 million educators have found new jobs using the site.
School districts have the opportunity to engage with and proactively recruit from over 1.4 million job-seeking educators on the site. Forthcoming enhancements will offer greater opportunities for District and School profile customization to help attract the very best candidates to open positions.
The Financial Planning Association revamped its FPA Job Board to help financial planners explore financial planning career opportunities and easily connect with employers. The site is powered by Naylor association software.
The FPA Job Board allows job seekers to showcase their skills and work experience to prospective employers and provides employers access to a qualified talent pool to fill open positions. Employer and recruiter benefits include posting internships and jobs, managing applications, searching resumes, creating resume alerts, and viewing reports and statistics.
The Abilene Chamber of Commerce has spent six months fine-tuning a new job board website. AbileneWorks is a free job portal to bring people to work in Abilene, Texas.
Right now, the chamber is pushing to keep former-military personnel and their skills, along with young professionals. The website is free for Abilene businesses, with everything handled by the chamber. It appears to be a custom built site. [link]
JobMote, a provider of remote job listings has relaunched after acquiring the assets of JobsWithRemote.com. Jobmote has been online for a number of years and is now powered by the Smart Job Board technology platform.
How to Set Your Job Post PricesBy chrisr2 on April 2, 2019 | Comments Off on How to Set Your Job Post Prices
One of the most common questions I hear from job board owners is how to price their site.
For me this greatly depends on several factors including;
- Country you operate in
- Niche you service
- Amount of competition
- Your reach
If you operate in the USA job post prices here are among the lowest in the world. This is because of the amount of competition that exists. Job boards are a mature industry so typical pricing is around $100 for 30 days. However if you operate in Europe, UK or other countries job boards are more ingrained into those recruiting markets. For example, there’s a job board in Germany that charges $1000 for a single posting! If employers in the market you serve uses job boards a lot you can charge more.
Is your niche growing? Niches like cannabis, nursing, and trucking are some of the hottest job board markets so those sight can charge more of a premium to post jobs. Check out the JobsinTrucks media kit. Vangsters charges $99/mo for unlimited and I do see other weed job sites with similar pricing but this niche is getting more competitive every day.
How many competitors do you have? If the answer is more than 5 then I suggest undercutting their pricing in order to gain market share. If however you only have a few competitors and you are in a newer niche you can charge more. Try pricing your 30 days posts around $199. Monthly subscriptions raining from $99 to $199 are also gaining adoption.
What kind of reach does your site have? The more traffic and emails you have stored the more you can charge. If you have a dedicated audience already existing you can monetize that. For instance this site for Massachusetts insurance jobs has a captive audience of highly targeted pros in just that industry. Therefore they can charge a little higher.
Hopefully these guidelines give you an idea of how to price your options to employers. Research your competition and come up with something that makes sense for your audience.
Lensa is Testing a Bounced Traffic Revenue Widget for Job PublishersBy chrisr2 on March 26, 2019 | Comments Off on Lensa is Testing a Bounced Traffic Revenue Widget for Job Publishers
My pal Joe Stubblebine, formerly of Beyond/Nexxt and now at Lensa.com emailed me last week with some news of a new revenue widget they are working on. This widget doesn’t list jobs on your site but rather shows a user relevant jobs from Lensa only if they click the back button when leaving your site. Here’s how he explains it. If you want to learn more email him at firstname.lastname@example.org – be sure to tell him you heard about it here.
How many times have you looked at your site traffic analytics, only to be frustrated that a certain percentage of your visitors seem to visit your site and bounce off without doing anything else?
Now, with the Lensa Bounced Traffic Revenue Widget, you can earn money on that bounced traffic, with a simple, easy-to-install widget!
On average, most job boards see traffic bounce rates of around 8%-10%, which is just wasted, worthless traffic. However, with the Bounced Traffic Revenue Widget installed, when a user visits your site and bounces, you can redirect them to Lensa, and we’ll show them relevant job content – and split the click revenue with you 50/50….for the lifetime of your participation in this program!
To learn more about how this works and estimate how much revenue you’re missing out on by not participating, visit this online presentation below:
SmartJobBoard and JobBoard.io Release UpdatesBy chrisr2 on March 25, 2019 | Comments Off on SmartJobBoard and JobBoard.io Release Updates
The top 2 hosted job board software platforms released some cool new features last week.
SmartJobBoard added several new features including a carousel for the homepage, SEO improvements and more. Watch my screencast to learn more.
Jobboard.io released a great new feature to make more sales. The make a slew of small upgrades in early March, including a better looking products page. But their recent news of automatic email reminders for reposting jobs is a terrific new feature to help sales.
Keep the iterations coming!
Thinking about designing your own job board?By chrisr2 on March 19, 2019 | Comments Off on Thinking about designing your own job board?
I have spoken to a number of people over the years who have made a certain big mistake when they launched their site. They paid a web design firm with no experience building job boards to do it.
Needless to say, these firms tend to build sites that are not quite optimized for job board usage. They miss certain things like the proper way to create job posting workflows or they make the e-commerce checkout process too long. Sadly, they contact me after the fact when the damage has already been done.
In many of these cases I wish they had contacted me first because there is a certain way to design a job board to appeal to both seekers and employers. For instance, the ability to post a job and clearly identify where/how to do that is often buried in many of the custom built sites I see. A job board design, especially its homepage callout to employers needs to be front and center.
Posting and paying for a job is the most important thing when it comes to user experience. Second is your job seeker onboarding. Design it poorly and you lose out on money. You have to make it dead-simple-easy for employers/seekers to do business with you. These little design best practices add up to big problems if you ignore them.
So before you go and pay a web design firm to build your job board, think long and hard before you write a check. There are plenty of job board software vendors who can build your site faster and more cheaply than a firm who has never done it before. Job board software vendors are experts at what they do. Not all are created equal but some of my favorites like Webscribble, Madgex, Jobiqo can get you launched quickly right out of the box.
Even the off the shelf services like Jobboard.io and Smart Job Board do a great job. As long as you are willing to live with a more “templated” design, they will serve you well. They do everything you need a job board to do.
If you are about to launch a job board you need to first prove that a market exists for whichever niche you are targeting. Unless you need something totally unique out of the box prove your concept first with an existing vendor. If you every outgrow it you can always build your own later after gaining some experience in the online recruiting world.
I’m not saying you should never hire a design firm to build, just be careful about that selection and make them show you how they will optimize it for your potential users.
Job Boards in the NewsBy chrisr2 on March 18, 2019 | Comments Off on Job Boards in the News
Google Cloud Signs More Job Board Partners
RecruitMilitary is collaborating with Google Cloud to change the way jobs are found by military-trained talent. By working with Google Cloud to integrate their search and artificial intelligence into our job board, RecruitMilitary can take the guesswork out of the job search process. These enhanced search capabilities will help veterans find jobs that more closely match their experience and interests.
Powered by Google’s Cloud Talent Solution, transitioning service members using RecruitMilitary’s job board will experience a refined search that’s powered by Google’s machine learning algorithms and built-in military occupational specialty (MOS) understanding to civilian job matching. READ MORE
They also recently featured CollegeRecruiter.com…
The page talks about how we successfully implemented its Cloud Talent Solutions product, which is the job search engine that our candidates have been using for about 13 months. If you go to http://www2.CollegeRecruiter.com/home and search for a job, the search technology is Google’s. You’re not searching Google. You’re searching the 500,000+ jobs active on our site at any given time but the technology that decides which jobs best match your criterion is technology that we license from Google. READ MORE
Looking for a go-to source for any career or talent search in the tire industry? Tire Talent Founder Mike Cioffi has created it. The answer: www.TireCareers.com. It’s a free job board that both manufacturers and tire dealers can utilize to post jobs, and anyone searching for work can use to find a job.
Cioffi operates Tire Talent, a search firm that’s focused on matching employees with employers in the tire and automotive industry. He says he’s learned there’s a need for one spot to serve as a hub for all job-related searches and openings. He receives weekly inquiries for technicians, counter sales professionals and other positions that fall outside the primary scope of his search firm’s business.
New Site for Grads in UK
The UK’s leading independent job board, CV-Library, has today launched a new specialist job site, focussing on the graduate market. Jobs-Graduate.co.uk is now live and is officially part of The CV-Library Group, helping to connect the freshest candidates entering the job market, with job opportunities across the UK.
This new site will ensure that employers using CV-Library to advertise their graduate jobs will receive more high quality traffic to their vacancies, with 267,300 graduates already using the site to find their first role after university. READ MORE.
Smart recruitment technology firm StartMonday Technology Corp. adopts a global stance by refreshing its Careerchain product with a positive, consumer-centered brand positioned for global penetration – introducing Bizzy.
Bizzy will be the world’s most open, efficient and reliable platform for the instant sharing of career histories. Job seekers will create a Bizzy profile to apply for jobs with just a couple of clicks on any partner job site – enter once, and apply everywhere. The “Apply with Bizzy” button is poised to become the global standard, propelling an increase in completed job applications for employers.
The Bizzy platform launches an entire ecosystem for the job market, enabling the use of Bizzy profiles for third-party application development such as work history verification. Bizzy empowers major industry players, including job boards, staffing agencies, candidate tracking tools and other service providers with a non-competitive, decentralized approach that makes best use of blockchain technology.
PsychologyJobs.com Seeks BuyerBy chrisr2 on March 11, 2019 | Comments Off on PsychologyJobs.com Seeks Buyer
I am brokering the sale of PsychologyJobs.com, a ten year old job site (and network) currently hosted on the Your Membership platform.
The site is a highly profitable business bringing in close to $70k in past training 12 months. The owner has been ‘hand’s off’ all these years doing no marketing and even still the sales continue to rise with interest in mental health jobs growing. YM does however do a minimal amount of promotion.
See the Sell Sheet below and contact me for further details.
New Ebook: the Big List of Backfill Providers
I have been getting a lot of inquires lately about companies who provide job backfill to publishers. So I spent a few hours putting together the ultimate list of providers that allow you to each money though listing their job inventory, Its just $15 bucks. Buy it below or click here.