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  • Ripple Media Joins the Programmatic Ad Buying market
    By on March 15, 2016 | Comments Off on Ripple Media Joins the Programmatic Ad Buying market  Comments

    Just noticed this press release the other day. A new company is set to challenge Recruitics in helping make your spend on the aggregators more efficient. If you already spend thousands with the aggregators buying traffic, these services make your spend more efficient.

    NEW YORK, March 10, 2016 /PRNewswire/ — Ripple Media Group, a New York-based recruitment media buying team, announced today its intent to partner with major and niche online job boards. Ripple works with the leading traffic providers, while leveraging big data and programmatic tools, to drive greater traffic buy performance.

    Kyle Leigh, Co-Founder and President, states that “job boards are under incredible pressure to deliver the optimal jobseeker experience and employer return, all while garnering acceptable profit margins. For job boards to thrive, they must be able to provide unique applicants to employers at costs low enough to beat the ever shrinking price of postings and slots. This is difficult to achieve as search algorithms change, traffic prices increase, and employers demand less applicant dilution. Job boards need a partner who knows how to navigate around these difficulties to maximize return. Ripple offers just this partnership, enabling job boards to truly focus on what matters most: their content.”

    Ripple’s team of media traders take the difficult and costly task of buying traffic off of job boards’ hands. The group employs economically-minded experts to programmatically manage these buys. It leverages the power of industry-leading platforms, including Clickcast, to trade traffic in real time. Because of Ripple’s immense buying power, it has created unique traffic source relationships that are otherwise unattainable by single job boards. “No single platform, nor set of data, nor source of traffic is the end solution. It takes incredibly smart people to manage these tools and sources to produce optimal results,” notes Leigh.

    Job boards looking to engage with Ripple can get up and running within hours. Interested parties can request a meeting with kyle@ripplemedia.io or visit in-person April 16th – 17th at 2016’s TAtech Industry Conference in Orlando, Florida: http://tatech.org/event/tatech-industry-congress/.

    About Ripple
    Ripple is a recruitment media buying group. Its team plans, buys, and manages programmatic media for job boards of all shapes and sizes. Ripple’s 1,000s of media partners are supported by its expert traffic traders. Ripple is headquartered in the trading capital of New York City. For more information, visit http://www.ripplemedia.io/job-boards.

    About Kyle
    Kyle built Bayard Advertising’s programmatic offering from a $1,000 trial to an 8-figure staple of business. He quickly saw the potential to take a similar model to the rest of the industry with Ripple. He currently lives in New York City with his Border Collie (and Ripple COO), Ziggy.

    CONTACT: Kyle Leigh, 720-427-3319, kyle@ripplemedia.io

  • Relaunching Job Boards for Aviation & Construction Industries
    By on March 14, 2016 | Comments Off on Relaunching Job Boards for Aviation & Construction Industries  Comments

    For the past several weeks I have been helping some new clients to replatform onto new software. In both cases they were using rather old software and after some discussion they chose to move to Jobboard.io. I began by customizing each site with its own look and feel using things like background images and changing colors of the NavBar, buttons, etc.

    AviaNation.com is a long running aviation job board (launched in 2002) that used to charge job seekers for access to jobs. But that part of the business was dwindling so I convinced them to move to a paid job posting model. We were able to import their old jobs and most of their previous data except for resume data of candidates. We now need to re-educate job seekers via email to redo their profiles on the new site.

    airline jobs

    The new construction boards are a family of three sites that target general construction jobs, construction equipment jobs and fire & security jobs. The owner wanted to keep the same “theme” across all of their templates. So we simply changed icons in the logos to reflect each niche. I also created a badge that sits along the sidebar to denote their 10 years in business. The sites went live in 2006. Showing employers that you have been around for a while is helpful when trying to get them to post jobs. It makes your board more trustworthy.


    All the sites are now mobile friendly, collecting emails via Mailchimp, using Stripe for ecommerce payments and Jobs2Careers for backfill.

    If you want me to give your site a makeover just contact me to learn how.

  • New Job Board Sightings
    By on March 1, 2016 | Comments Off on New Job Board Sightings  Comments

    Here’s a quick look at some new job boards that have launched or made other news recently.


    ITJobCafe is an eight year old job board that just launched a new mobile friendly design. They have collected 100,000 tech resumes since starting and use job distribution to give employers more value (more sites, 1 price). READ MORE

    CornerJob is a Blue-Collar Jobs Marketplace App With $10M Series A round of funding. This is a Euro based startup where recruiters and pre-selected job seekers chat via the CornerJob messaging interface to determine suitability for interview. Unsuccessful job seekers are at least told within 24 hours whether they have been pre-selected for a role for which they have applied. [via techCrunch]

    Poached Jobs, a Portland, Ore.-based job board and hiring platform for bars and restaurants, has raised $2.25 million in funding, roughly two-thirds of a planned offering amount of $3.3 million. [via Geekwire]

    DealerPeople is a new dedicated job board exclusively for automotive dealerships and candidates seeking a career within the automotive dealership industry. http://www.dealerpeople.com/

    Flexiworkforce is a new flex job board that recently launched in the UK. Here in the U.S. we have FlexJobs.com which has done very well over the years charging job seekers for access to hard to find jobs.

    Joblisting.com: Somebody made a new “Jobster” (remember them?). Have to register to gain access but i have not done so. Someone let me know whats on the inside.

  • Niche Job Board TreasuryJobs.com For Sale
    By on February 22, 2016 | Comments Off on Niche Job Board TreasuryJobs.com For Sale  Comments

    I’ve been hired to help broker the sale of TreasuryJobs.com, the only niche job board that serves that sector of the financial job market in the United States. The site launched in 2014 and has significant double digit sales with a strong history of growth since its inception. The site is hosted on the ForceFinder job board software platform.

    treasury jobs for sale

    This is a RARE opportunity to not only get into the online recruiting space, but to buy a business with few direct competitors. It offers excellent expansion possibilities and comes with everything you need to run the business. The founders have done the hard work of building the foundation, all you have to do is take the baton, and keep running.

    Some notable aspects of this sale include the following;

    • You get additional country domains such as treasuryjobs.ca, treasuryjobs.co.uk, .br, and .in to aid a global expansion.
    • You get a site that holds the #1 spot on all major search engines for the term treasury jobs.
    • You get to work with some of the largest and most prestigious companies in the world.

    So if this opportunity excites you please call 203-572-2053 or contact me to learn more. I can break down some additional details and get you started.

    Serious inquires only, please. 6 figure asking price.

  • Let me give your site a PR Boost
    By on February 1, 2016 | Comments Off on Let me give your site a PR Boost  Comments

    Part of what I do as a consultant in the online recruiting industry is to raise awareness of my clients among recruiters and employers. Over the years I have amassed a strong network of followers who like what I share and write. I’ve also built several email lists and groups of recruiters that I can quickly get your name in front of. Think of me as your brand evangelist. I help both job boards and other types of recruiting tech companies who want to target recruiters and employers.

    So I’m now offering a simple, affordable public relations product to do just that.

    It’s called “PR Boost“.

    Using my various channels and lists I will personally introduce your site/service to a minimum of 10,000 recruiters and HR professionals.

    Your PR Boost starts with a custom written article which I’ll be publishing on my LinkedIn Pulse account. Like this this one I wrote for TaxJobs.


    From there I will share it across various groups on Facebook and LI that target recruiters. Then I’ll email it to a variety of opt-in email lists which I’ve been curating for many years online.

    All of this happens over the course of two weeks to maximize exposure and raise awareness of your brand.

    Benefits of a service like this include;

    • SEO boost: I will end up getting you several back links from related websites that will help increase your Google ranking.
    • Traffic: My PR efforts will result in more quality, employer traffic coming to your landing page or site.
    • Branding: Introducing your name to a large group of recruiters/employers will help establish you in the marketplace. This is particularly useful for new vendors who are not well known yet.

    So if your site or service could use a PR Boost then let me know.

  • Concierge service for Jobboard.io
    By on January 31, 2016 | Comments Off on Concierge service for Jobboard.io  Comments

    As part of my suite of consulting services I am now offering a complete A to Z setup & launch service for those interested in starting (or migrating) their job board to the Jobboard.io platform. It’s the quickest, easiest way to get started in the job board industry.

    Here’s what the service entails. In a two week span I will;

    * Conduct a one hour prep call with you to plan the project, discuss details and answer your questions.

    * Explain what third party tools you need to sign up for such as MailChimp and Adsense.

    * Setup and configure the entire backend panel inside Jobboard.io

    * Create basic logo and design theme for your new job board.

    * Configure your social media channels on Facebook, LinkedIn and Twitter and setup an auto publishing system for content.

    * Mentor you on how to market and sell to employers and job seekers.

    * Launch the site complete with a dedicated blog post on JobBoardSecrets.com

    * Conduct one hour tutorial on how it runs and how to manage site going forward.

    * Free email support after you launch for up to 6 months.

    The cost to you is $1,650 (USD).

    NOTES: $1,000 is due up front with balance due prior to your final tutorial call. If migrating site from a current platform it may add $300-$500 to cost.

    Contact me to get started.

    Sample sites Chris has designed and launched: AviaNation, CONNjobs.net & Startupjobs.com

  • New job board for engineering jobs in Canada
    By on January 25, 2016 | Comments Off on New job board for engineering jobs in Canada  Comments

    Meet JobsinEngineering.ca – its the latest Canadian niche board to launch in the Great White North. Its focus is to deliver jobs and candidates for the fields of mechanical, electrical, chemical, civil and other types of engineers. Since Canada has a large engineering base due to its many oil and gas regions, it’s a niche with solid foundations.

    I actually helped its founder, Anthony Lapido,  configure and launch the site. Built on the Jobboard.io platform, it will offer free job listings with a “featured” posting available for $50. Anthony will be blogging about the engineering job market as well as giving advice for career seeking engineers.

    Not wanting the site to look too “cookie-cutter“, I inserted some engineering drawings as the site background to give the design some pop. I also configured the entire backend for Anthony and got the site up and running in less than a week including the creation of all his social media accounts and setting them up on Twitterfeed to auto-publish.

    engineering jobs in canada

    Would you like me to create a site like this for you? I charge around $1,500 to setup and launch a site via the Jobboard.io platform. I can take care of everything from logo to social media channels to the complete configuration of the backend and get you live in about a week. Plus you get a free blog post here announcing your site complete with an SEO friendly back-link.

    I asked Anthony for some feedback on the project (and me), here’s what he said;

    Chris support was pivotal in helping me understand the primary activities to focus on in the development of my job board. When starting any endeavor there can be multiple opinions and approaches towards execution and this often causes over analysis and in some cases a complete halt on activity. I was in this position and had almost given up when i decided to call Chris.

    In our first conversation his input instantly helped me identify how i could save roughly $2000 canadian in my selection of a software provider. But more importantly his input and support throughout the development of the job board saved me a SIGNIFICANT amount of time and effort which i would have spent spinning my wheels and trying to decide. 

    In roughly 2 weeks Chris was able to do something that I had estimated would take me 4 months in the best case scenario. Chris definitely knows his stuff and i would recommend  him to anyone planning on starting a job board. 

    -Anthony Ladipo

    If you think you’ve found a good niche to target and have always wanted to start a job board contact me to learn more.

  • TaxJobs.com Launches to Help Employers Find Top Corporate Tax Talent
    By on January 19, 2016 | Comments Off on TaxJobs.com Launches to Help Employers Find Top Corporate Tax Talent  Comments

    Niche job boards do it better. They offer employers access to targeted groups of candidates in any niche you can imagine. Today, there are job boards for every nitaxfamilyche market and in many cases multiple boards for each vertical market. As someone who keeps close tabs on the job board industry, I would like to introduce you to the newest entrant in the niche job space; TaxJobs.com.

    TaxJobs represents the fourth business in an existing Family of Tax Brands all founded by tax recruiting and retention veteran Tony Santiago. TaxSearch was the first company Santiago started in the tax field back in 1987. Beyond TaxSearch that specializes in retained search assignments, there is TaxTalent which serves as a free career and leadership development community for tax professionals and Tax Bridge Staffing which supplies top tax consultants on demand.

    The team at TaxJobs knows the market so well that they want to empower their clients to attract the best talent in a scarce market. As talent demand in tax continues to outweigh the supply, Santiago stresses two critical aspects of hiring on your own:

    • The candidate experience inside the job posting must be written to entice the passive tax professional.
    • The pre-interview process needs to be geared towards the tax professional having easier access to information about open positions.

    The TaxJobs model goes above and beyond the standard job board by working directly with the employer to create candidate-driven ads. When ads are posted that are not written effectively, TaxJobs notifies the employer and offers a free guide that lays out a step-by-step process to writing jobs ads that attract more qualified candidates. The guide also provides detailed insight on how to enhance the pre-qualification process where candidates can have their questions answered confidentially about the position before they need to apply.

    “We have created a valuable incentive for employers that take our advice on writing more effective job ads and providing a knowledgeable contact for inbound candidate inquiries,” says Santiago. “When employer ads meet our standards, we recognize the ad with a special quality job icon which lets candidates know the ad is more relevant. Additionally, our system takes these quality ads and places them higher in search results,” Santiago explains.

    “TaxJobs is unlike any other medium for capturing more qualified tax professionals,” says Santiago. “We know active tax candidates make up the minority of the tax population so we have developed TaxJobs as the leading DIY solution that attracts and engages both the active and the more highly valued, passive tax audience.”

    TaxJobs offers a mix of personal service combined with custom-designed technology specifically geared to help tax professionals find positions that meet their needs and wants. For example, TaxJobs offers a powerful Job Agent tool that alerts candidates when opportunities arise within very specific criteria, from tax specialties and functions to specific companies that have open tax positions. In a high demand, low supply market like tax, the Job Agent is a game-changing tool for the hard-to-reach, passive candidates who do not want to get inundated with irrelevant career opportunities in tax.

    The TaxJobs audience includes the full spectrum of corporate tax professionals from tax interns to senior tax executives. TaxJobs is especially helpful for mid-management to staff level positions, which are currently in the highest demand out of all the tax positions. Unlike many other professions, tax work is difficult to outsource to foreign talent due to the complexity of the U.S. tax code.

    There are two things that I find unique about TaxJobs that most job boards don’t typically offer. First, they feature an index of tax jobs that tracks hiring activity on a national, regional or local level. Users can search by zip code among a variety of different tax job titles. Secondly, their Tax Hiring Campaign service offers employers the chance to have their job ad written for them by experts at TaxJobs.

    The reason for this, adds Santiago, is that most HR professionals who typically have to promote a corporate tax role, don’t necessarily have the skills to describe it with the candidate in mind. The team at TaxJobs are experts at helping firms attract the right candidate. Furthermore, employers also receive guidance and counseling on aiding their interview process for the candidates.  Part of the Tax Hiring Campaign is leveraging TaxTalent’s proprietary database of over 100,000 qualified tax professionals to make sure that the employer’s job ad is marketed to the precise target audience that they are looking for within subsets of the tax function


    The main price point for TaxJobs is a 60 day job posting for $495. That ad comes with a no-risk offer for direct employers.  The team at TaxJobs impressed upon me that they focus on quality applicants not quantity. That’s something every recruiter wants to hear!

    Aside from leveraging TaxTalent’s proprietary database, TaxJobs also syndicates their job ads to tax associations, social media and within its own private job agent system. The Job Agent reaches thousands of tax professionals that opt-in for private notifications about open tax opportunities.

    TaxJobs is live and open for business at http://www.taxjobs.com/. The site serves both direct employers and third party recruiters as well as job ad agencies that cover the tax market.

  • How to run your job board on the side
    By on January 17, 2016 | Comments Off on How to run your job board on the side  Comments

    side-gigsA lot of job board owners today work at full-time gigs while running their site on the side. I’ve done this at times in my past as well. When I started my first job board in 1999 I worked full-time for 2 years until I got laid off in the dot bomb era. But by then my site became a 2nd income, large enough to support me full-time. I never looked back after that.

    Recently, after counseling a client, he asked me how he should structure his day when it comes to running a site and having a full time job. So it got me thinking about some specific aspects for how to do that. Here’s what I told him.

    1. Morning. Spend your mornings doing lead generation. Get up an hour early and email your employer leads for the day. Leave a few voicemails if you have the time. Send 20-25 customized emails. Take a quick look at each employer’s career site to see what they’re hiring for. Mention it in your email. Tell them how your site can help them hire those people.
    2. Lunch. Got an hour for lunch? Take 15 mins to share your latest blog content on social media, do some tweeting and check your emails. Respond to any email that needs attention. You may need to make a call or two to clients or prospects.
    3. Evening. Depending on your schedule I’d recommend putting in at least 1-2 hours per night. Respond to any afternoon emails that came in.  Review your content schedule. Share your content on Facebook and LinkedIn groups to get free traffic. Find more leads for the next morning.
    4. Weekends. I don’t recommend doing lead generation on weekends. Use this time for content creation and site maintenance. A new job board should be blogging regularly (3-5 times a week). Write (or pay someone to write).

    NOTE: Save your sales efforts for Tuesday-Friday. Don’t bother recruiters on Monday morning, they are much too busy reviewing resumes from the weekend.

    Use tools like Monastic to monitor your server status. It will email you if your site ever goes down. Find a social media tool like Buffer or Edgar to automate your social media. (but you should also be doing social yourself at times).

    If you do the above consistently and stay focused your site will slowly grow and prosper. After a few years you may even be able to make it your full-time job. That will depend on your niche and your effort.

    Good luck.


  • JobMonster is new WordPress Job board theme
    By on January 11, 2016 | Comments Off on JobMonster is new WordPress Job board theme  Comments

    There is no shortage of job board WordPress themes and here’s another that just came across my desk. JobMonster. You can buy it for $59.

    jobmonster wordpress job board theme

    The interface is nicely done. Features include a resume database, logos on job results, blogging of course and a mobile friendly design.


    It’s worth a look if you are WordPress savvy or have a developer at your disposal. One thing with WP sites to be aware of however, is that they require a decent amount of maintenance so as long as you have the time and resources to work on them they are a cheap option to get a job board off the ground.