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  • Easy tactic for prospecting on LinkedIn (member only)
    By on December 3, 2018 | Comments Off on Easy tactic for prospecting on LinkedIn (member only)  Comments

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  • Time to Expand Your Job Post Location Options
    By on August 28, 2018 | Comments Off on Time to Expand Your Job Post Location Options  Comments

    Last week LinkedIn introduced support for a ‘Remote” location when posting jobs. This now allows job posters to enter a location as remote by typing it in that field. Seems simple, but its the best way to address this long standing problem of remote job listings.

    Recruiters could also use some other types of location entries, namely: nationwide, regional and multiple location.

    A nationwide posting could simply be listed as ‘United States‘ and I have seen job boards support that entry before. “Regional” listings are a bit more tricky but could  include entries like Northeast, Southwest or Mid-Atlantic.

    Multiple job locations are a favorite of recruiters but only some job boards allow posters to use multiple locations on a single posting. I realize you shouldn’t let them select too many locations so its probably best to limit it to 5-10 overall.

    Giving job posters more options like this are ways job boards can evolve. Listen to your clients and give them them new reasons to work with your site.

  • Start Using LinkedIn Video
    By on September 4, 2017 | Comments Off on Start Using LinkedIn Video  Comments

    Are you keeping up with current marketing trends? You should be.

    The newest channel you can use to get attention is LinkedIn Video. Users of the business social network can now upload video into their feed.

    As soon as I noticed the feature I jumped at testing it and it paid off. I started a “RecTech” tip series for employers.

    The first video now has nearly 1,000 views in the first 2 weeks.

    And it also helped me by getting a bunch of unsolicited invites from recruiters and HR folks. Interestingly, my first video was seen by more 2nd level connections which means I was seen by people who hadn’t heard of me yet. I reached a brnad new audience.

    Start getting your job board some brand awareness and do your own video series or a screencast. (Use a tool like ScreenFlow or Snagit). Marketing never stops!

    FYI: My second video has nearly 400 views. Watch here.

  • Leverage more Linkedin job search groups
    By on September 14, 2015 | Comments Off on Leverage more Linkedin job search groups  Comments

    Hopefully you are crafting lots of great job search content for your job board. If so, you should be regularly sharing that content on the biggest social media sites like Linkedin. Specifically groups on Linkedin. All Linkedin members are now allowed to join up to 100 groups . If you havent maxxed out your groups then you arent maximizing your free web traffic.

    I have a job search group with about 2,400 members. Its called 21st Century Job Hunting. Please join and share your job search content. I’ll approve any job board owners asap if you want to start posting links to your job search advice content. Just be sure your post offers something of value to the job search audience.

    Posting in Linkedin groups means sharing useful content.

    21stcenturygroup

    There are thousands of job search groups on Linkedin for both local and industry niches. Take advantage of these free traffic generators by building your sites reputation with great content.

  • Update on Linkedin’s job aggregation strategy
    By on January 12, 2015 | 1 Comment1 Comment  Comments

    Last year Linkedin announced it would begin aggregating job listings just like Indeed does. It was a sign that job aggregation is going mainstream. I havent heard much about it recently so I asked my rep for an update. She wrote back with this info below that I wanted to pass along. It was a standard summary of what they wrote last year. Apparently the product is still in BETA and there is no timetable for release. From what I understand it will be free to employers when it does roll out.

    linkedin

    Earlier this year (2014), we began aggregating our customers’ open jobs that aren’t currently posted to LinkedIn, and representing them in our search results. We tested this over the summer with the eventual goal of indexing all of the world’s open opportunities in our search results. Since these listings will only appear in search results, they’ll only be seen by active seekers—for example, an active candidate who starts their job search on Google—and they’ll appear below any relevant Job Slots and Posts.

    So what exactly is happening and what does it mean for you?

    While it will take us time to add all of our customers’ opportunities, your open roles that aren’t currently posted to LinkedIn will begin to appear in our search results as limited listings.

    This will benefit you in a couple of ways:

    • First, all of your open roles will be visible to active job seekers, providing a complete picture of your opportunities in one place.
    • Second, by becoming, over time, the one-stop-shop for job seekers to manage and advance their careers, it will attract even more qualified candidates to LinkedIn, and to your opportunities.

    It’s important to remember that limited listings are only visible to candidates in job search on LinkedIn—and only ~25% of professionals are actively looking for jobs. This means that engagement with limited listings – just as with your career site and traditional job boards – is a one-way street, where active candidates search to view. And limited listings will appear below any relevant Job Slots in their search, too.

    By contrast, Job Slots proactively reach out and tap the right talent on the shoulder, regardless of whether or not they’re looking for a job. This hasn’t changed at all.

    In fact, Job Slots will:

    • Remain the only way to reach all of our 300M+ passive and active members. Only Job Slots will be recommended to relevant candidates in places like “Jobs You May Be Interested In”, desktop and mobile feeds, and your career page. This means they’ll automatically search and find the right passive candidates who aren’t actively looking.
    • Receive more visibility and attract more applicants. During early U.S. testing, Job Slots received ~10x more applications than limited listings.

    They’ll also help promote your talent brand, and they’ll be easily manageable in Recruiter.
    So while this new initiative will provide you with an added benefit (particularly with active seekers), Job Slots remain a key element of your passive recruiting strategy.

    Monster also said last year they will be aggregating jobs. These are sure signs of how the job board market is changing. Many boards have backfill now and aggregation is popular because it makes for a better job search experience. Job seekers need access to ALL the jobs at a company, not just a few.

  • Jobs boards are becoming ATS’s
    By on October 27, 2014 | Comments Off on Jobs boards are becoming ATS’s  Comments

    Don’t look now but the big job boards are turning into ATS (applicant tracking systems) and the ATS is becoming a job board. Yes they are all morphing into the same thing right before our eyes. As my evidence I’m going to use 2 popular sites: ZipRecruiter and Indeed.com.

    Indeed started out as an aggregator, then slowly ran ads against part of the jobs they scraped then added full blown job descriptions. And of course when you offer job postings you need a way to manage responses. Their employer dashboard is taking on more ATS like features every week it seems.

    ATSindeed

    If you look at the above screenshot of a candidate submission ( i protected his identity) you can see that I can email him, categorize him, schedule him, reject him, etc. All these features are part of an ATS. Now its no surprise to me that this is happening. If Indeed can incentive recruiters to stay in its dashboard for longer they will get more postings and make more money. A “simple” ATS like this is perfectly fine for most small companies anyway. I would expect Indeed to keep innovating on this side of its business.

    Next stop is ZipRecruiter. I think they have always publicly displayed their clients jobs (they are a job distributor/ATS) but they really took their jobs section and made it into a full fledged job board as you can see below. Now that they have gained traction on the employer side they can offer more value, get more resumes and count on their own traffic with a job board like this.

    ATSziprecr

    In the past other companies like job board software maker Adicio launched CareerCast.com to offer a single point of entry to all the newspaper sites its powered. It was a smart idea and one that will gain momentum going forward.

    I predict companies like Linkedin will buy or launch their own ATS so they can own and control more of the recruiting pipeline in the future. So don’t be surprised if the other big player in online recruitment take a similar path. They all want a bigger piece of the pie.

  • Indeed adds endorsements to resumes, on collision course with Linkedin
    By on September 25, 2013 | Comments Off on Indeed adds endorsements to resumes, on collision course with Linkedin  Comments

    Breaking News: Indeed.com, the big boy of job sites just added endorsements to its resumes product.

    They just took a page out of Linkedin’s playbook and fired a warning shot across their bow.

    Wow. I think this is a big deal and signals a quiet new war happening in the online recruiting space. As industry insider, Joel Cheesman recently said to me, ‘they’re on a collision course with Linkedin’. He’s right. From a recruiting perspective these two companies are the hottest players in the market. And each of them is after the same recruitment dollar that employers have to spend. Eventually, Indeed and Linkedin could become the ‘ATS of the future’.

    Their new endorsement feature (endorse.indeed.com) appears to be rolling out quietly. I only discovered it after a job seeker tipped me off. There’s no mention on the Indeed blog about it. I happened to see a post from someone on facebook about requesting an endorsement for ‘my indeed’ resume. When I clicked, I was presented with the page below. The endorsement feature uses Facebook as a third party. I’m guessing thats for transparency sake. I didnt actually make the endorsement so I’m not sure what happens next.

    indeed.com endorsements

    This is a fascinating move by Indeed. Up until now they didnt seem to have any intention of going beyond just a resume listing. But its clear now that they are coming after Linkedin and other players in the applicant tracking space. Could some sort of Indeed social network be next?

    It will also be interesting to see how Linkedin reacts to this. Will they buy one of Indeed’s competitors? I have long surmised that SimplyHired would be the perfect partner for them. SH is the second most popular aggregator, they’re both in silicon valley and would make a great ‘upsell’ to existing Linkedin customers. And since Linkedin just sold more stock there is already speculation about them going on a spending spree. Plus the folks at SimplyHired have been sprucing themselves up lately. They made a bunch of new hires, rebranded their look and are trying to regain some ground lost. Linkedin could make the perfect suitor.

    Whatever happens, the talent technology landscape is sure to shift in the next year or two. I feel the earth rumbling beneath my feet. Only time will tell whats left when the dust settles.

  • How I use my social media channels to drive traffic (member-only)
    By on July 10, 2013 | Comments Off on How I use my social media channels to drive traffic (member-only)  Comments

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  • How I use Linkedin to get traffic (premium)
    By on August 22, 2012 | Comments Off on How I use Linkedin to get traffic (premium)  Comments

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  • Social media and job boards (free)
    By on February 6, 2012 | Comments Off on Social media and job boards (free)  Comments

    Glassdoor is now letting its users connect with social networks like facebook. ERE has a writeup on it. They join a growing number of businesses trying to open up your job search in order to uncover connections at companies you may want to work for such as Branchout, Beknown, Jibe, Gethired, etc.

    SimplyHired has been providing integration with Linkedin for many years so all these site have got me thinking about the future. It appears the trend is moving towards uncovering connections…whether most job seekers care about this is still up in the air.

    I think it is a good trend for the overall job market. But in my experience I have found most job seekers are embarrassed about telling the world they are looking for a new job. No doubt some of them are too shy about approaching strangers, even if they have some kind of connection. So I wonder what the true value is for seeing people on facebook who work at a certain company. If I dont know them, it wont help much.

    There will always be aggressive, more savvy seekers who will love these new features so it makes sense to add them to your job board. Even if the majority of them wont really use it.

    So its a good bet to add these features. At least you’ll be prepared for the future.

    PS….If I were a job board software company I’d also be thinking of ways to tap facebook/twitter/linkedin for those job seekers. Better get on it folks!