Getting job seekers to your job board takes time. That is something most new job board owners dont understand. Even if you have a “cool” site, thats not enough to get people’s attention. You are competing with thousands of business for people’s time. You really need to take an all-the-above-approach and be in it for…
Category: Marketing
Job board marketing tools, tops and tactics.
My new secret tactic for getting free traffic to your job board (member only)
Every day I get more and more traffic from social media. And in particular from one source: Facebook groups. I use them to promote both my article content as well as job postings. There are thousnads of job related groups and local groups where you can get amazing traffic for very little effort. Here’s how…
10 sites to get a backlink for your job board (member only)
If you aren’t working on getting backlinks to your job board then your SEO will suffer. Google WANTS to see other related sites linking to you so its imperative to always be looking for a backlink. Below are ten sites where you can get them for free or a small fee. These sites will let…
How to monetize job related domains from scratch (member only)
Do you have a job related domain thats just sitting there doing nothing? Well, you have the chance to monetize it with a job board if you do it correctly. Many times I get consulting clients looking to do make some money off their job related domains. Here are my general guidelines for doing this…
Get more free traffic with these tactics (member only)
Here are 5 things you can do to immediately get more traffic. 1. Step up your social media. Hire intern for $10/hr, and instruct them to post throughout the day on facebook, twitter and google plus. Share articles related to your niche and general job search advice articles. Scour youtube for funny videos about work/office/jobs…
Content ideas for job boards (member only)
Need content for your job board? Here are my ideas for what to write and where to get it. To read this article become a premium member.
For twitter ads, clicks aren’t what they seem
I was doing some twitter ads recently as a test and noticed something strange. When setting up the ad I chose to drive “clicks” to my website. So when I saw that they had generated dozens of clicks in a few days I was ecstatic. BUT when I checked my web stats I could only…
Tool to make email marketing automated and fresh (premium)
I’ve written a lot in the past about Email Grabber. Another great tool is Atom Park software. They offer several email marketing solutions including SMTP servers, Email extractors and more. Since you need to find email addresses of employers to keep your lead gen going check out that they do. Extract emails from other job…
If you aren’t tweeting your jobs, you should be (member only)
Is your job board on twitter? You should already be tweeting job search advice and industry news but your jobs should also be in the mix. And you may want a separate twitter account to do it. For the simple reason of showing up on twitter search. Take Ziprecruiter for example. They have a main…
Using online advertising as your salesforce (member only)
Pinpointing recruiters is fairly easy today. Just go to other job boards to find leads or comb though Linkedin profiles. But selling to them takes many forms. I always used technology to do my selling for me. Here’s a 5 min video about one way to do it. NOTE: my new email is chris@careercloud.com