Here are 5 things you can do to immediately get more traffic. 1. Step up your social media. Hire intern for $10/hr, and instruct them to post throughout the day on facebook, twitter and google plus. Share articles related to your niche and general job search advice articles. Scour youtube for funny videos about work/office/jobs…
Category: Marketing
Job board marketing tools, tops and tactics.
Content ideas for job boards (member only)
Need content for your job board? Here are my ideas for what to write and where to get it. To read this article become a premium member.
For twitter ads, clicks aren’t what they seem
I was doing some twitter ads recently as a test and noticed something strange. When setting up the ad I chose to drive “clicks” to my website. So when I saw that they had generated dozens of clicks in a few days I was ecstatic. BUT when I checked my web stats I could only…
Tool to make email marketing automated and fresh (premium)
I’ve written a lot in the past about Email Grabber. Another great tool is Atom Park software. They offer several email marketing solutions including SMTP servers, Email extractors and more. Since you need to find email addresses of employers to keep your lead gen going check out that they do. Extract emails from other job…
If you aren’t tweeting your jobs, you should be (member only)
Is your job board on twitter? You should already be tweeting job search advice and industry news but your jobs should also be in the mix. And you may want a separate twitter account to do it. For the simple reason of showing up on twitter search. Take Ziprecruiter for example. They have a main…
Using online advertising as your salesforce (member only)
Pinpointing recruiters is fairly easy today. Just go to other job boards to find leads or comb though Linkedin profiles. But selling to them takes many forms. I always used technology to do my selling for me. Here’s a 5 min video about one way to do it. NOTE: my new email is chris@careercloud.com
Thoughts on going from free to paid postings (member only)
I had a consulting call this week with a new job board coming online soon in another country. The founders were newbies in the space and wondered how to get started. In order to “jumpstart” their new site this is what I told them; 1. Think longterm. Give away free postings for 1 year in…
Make more advertising revenue with Adsense Direct
Ever wanted to have your own version of adsense to sell ads on your site directly? Well if you are willing to let google take a 15% cut now you can. They just launched Adsense Direct. It is only for U.S. based publishers. (via Techcrunch) With AdSense Direct, which is currently only available in the…
Dynamic job post buttons
I think I just created what might be the first dynamic job post button in the industry. In looking for ways to encourage more postings to my new hidden job leads site, we implemented a post button that brings in the location of the page the user is on so that the message on the…
Twitter ads are cheap
Twitter advertising may be just the right mix for your job board. I have started to experiment with them and find them to be effective at driving clicks to my site. And its cost effective too as you can see from the image below. They sent me a nice summary of what I spent and…